8byEight: Neuroscience
8byEight:IoT


Peer to Peer discussions on "Neuroscience meets Marketing": Revealing the "Secret of Buying"

Overview

How do people arrive at purchasing decisions? Why do customers buy product A and not B? Why are emotions so important when buying?
We are looking for answers to these questions and want to disclose the secret of buying.

Discuss with leading scientists and marketing experts the latest findings in neuroscience for the corporate and behavioral branding of your company.

AGENDA


Learn at the 8byEight Neuromarketing event from renowned speakers - from academia and industry - how important the satisfied and happy customer is as engine for a successful corporate growth and what recommendations arise for the marketing mix.

We look forward to your participation and welcoming you!

  • 12:00pm - 01:00pm
  • Registration, Light Lunch & Welcome note
  • 01:00pm - 01:15pm
  • Food for Thought: Technology
  • 01:15pm - 02:15pm
  • Discussion session 8by8
  • 02:15pm - 02:45pm
  • Coffee Break
  • 02:45pm - 03:00pm
  • Food for Thought: Creativity
  • 03:00pm - 04:00pm
  • Discussion session 8by8
  • 04:00pm - 05:00pm
  • Wrap-up, Drinks & Networking


NEVER STOP LEARNING!

The POD @ NLB

TOPICS

1. THE ROLE OF BRAIN RESEARCH IN MODERN CONSUMER RESEARCH
Discuss with your peers brain research and marketing practice, and get general insights into the topic of neuromarketing with the support of expert moderators.
Get an idea of neuroscience and find out how it can make an impact in marketing and media research:

1. What marketing can learn from brain research
2. Insights into the customer brain by using methods of brain research
3. The neurologic approach to successful brand communication
4. Lead us into temptation - philosophical reflections on manipulation
5. International importance and benefits of neuromarketing

2. CUSTOMER EXPERIENCE MANAGEMENT: WHAT (SUBCONSCIOUSLY) REALLY WORKS
Why customer loyalty, customer enthusiasm, and customer experience management are the ultimate success factors in sales and marketing:

1 Media Experience: How media really works
2. Communication Experience: How to optimize TV commercials and corporate presentations with the brain scanner
3. Website Experience: Natural User Interfaces - easy and intuitive
4. Product Experience: Being on the trail of the unconscious reasons for buying something
5. Touch-point Experience: Moving closer to the customer of today
6. Magical Experience: The fascinating game with the unconscious

3. THE MAGIC OF SIMPLICITY: CUSTOMER ENTHUSIASM INSTEAD OF CONSUMER CONFUSION
Consumer confusion, information overload and increasing complexity, are just a few keywords that describe the vast and often unmanageable advertising jungle confronting many consumers today. The diversity often provokes customer passivity instead of buying pleasure. The question is how to handle the human longing for simplicity and control?
A key success factor of strong brands is making the life of their customers as easy as possible, because what is reaching the customer and understood, builds trust and loyalty.
Make your customers life easier! Abandon what's not needed and focus on the essentials to gain profile for your marketing.

1. Dealing with complexity
2. Less is (emotionally) more: The power of a simple message
3. The Power of Touch! Selling complex products in a simple way with haptic effects
4. Neuro-web: How to make web shops successful with simplicity
5. Consumer Confusion - How to make shopping easier

4. CREATING CHANGES: MARKETING'S ANSWERS TO FUTURE TRENDS
Trend scouts all agree that besides the digitization, age-, gender-, trust and culture marketing will be megatrends in marketing that keep us busy.
However, is there any truth in these predictions? What is really going on in the mind of the consumer and what are the implications for the marketing practice?
Learn to think out-of-the-box and to open new perspectives and fascinating opportunities:

1. How trust is created in the brain
2. Brand confidence = Confidence Marketing
3. Culture Marketing - what connects cultures, what separates cultures?
4. Why you have to consider cultural and neural differences in international marketing
5. Age on the Brain - How the brain changes in later years
6. Brain research & storytelling

5. SATISFACTION: WITH HAPPY CUSTOMERS TO SUSTAINABLE GROWTH
Every business strives for growth, and success and marketing plays a central role here. The development of the market calls for greater efficiency, whereby the happy and satisfied customer plays the key role!
Happiness research provides fascinating insights - not only for philosophers, psychologists and neurobiologists, but also for marketing in practice.
In the advertising industry there are often sold promises of happiness, But how exactly do you recognize the inner desires of consumers? What kind of insights from happiness research have the potential to make their own customers satisfied and thus ensure for sustainable growth in the company?

1. Happiness research - what really matters in life
2. NeuroEmotional Satisfaction - In other words, pleasure
3. Nudge your Customers - Decision satisfaction improves product satisfaction<
4. Digital Satisfaction - The path from happy customers to convinced brand ambassador
5. Satisfaction and then? How companies, with the Net Promoter Score (NPS), use the customer as an engine for growth.

6. IN SEARCH OF THE BUY BUTTON
Getting to the bottom of having a decisive competitive advantage:

1. Brain Branding – All marketing starts in the brain
2. Prices and purchasing decisions in the brain
3. Knowing the unconscious emotional systems in the customer's brain and making direct hits - Limbic®
4. The shopper brain
5. POS Experience: What the customer expects at the POS of the future

7. CONSUMER EMPATHY
Discuss the opportunities of consumer empathy and how a top spot in the head and brain of consumers and customers can be obtained.

1. The Limbic® Types - Neuropsychological target group segmentation in practice
2. Personality differences from the perspective of the brain
3. Mirror neurons - Why I feel what you feel
4. Transition of Power - How the subconscious mind dominates conscious awareness
5. Gut Feelings - Farewell to the homo oeconomicus

8. THE FUTURE OF BUYING
Leading neuroscientist and online experts question the future of buying, proving that the Internet needs more humans and less technology. Websites full of pop-ups and flashes do not only overwhelm our brain, but even keep us from shopping. The solution are online offers tailored for humans, because they relieve the brain and are more profitable for the company.

1. The human factor - from the website to an interactive shopping experience
2. Shopping 2020: About neo-shopper and neo-consumer
3. Brain research meets web design - How the views of users via websites neuro-technological methods can be predicted and optimized
4. The brain of the Digital Natives: How the new media does (not) alter the brain
5. What's next - How the social networks of Web 2.0 revolutionize the principles of successful communication

Networking & more...

6 Montage Pictures
lunch

Light Lunch

Start the day with a light lunch. Grab a snack, enjoy entertainment and share ideas with your peers.

coffee

Coffee/Tea break

Get to know your peers even better during our coffee/tea break after your first 8byEight discussion.

cocktail

Cocktail hour

At the end of the day the cocktail hour is the ideal opportunity to continue your discussions fact-to-face in a relaxing and comforting atmosphere.