Wednesday Aug 16th

Latest News

  • Boon or bane: Sharing contextual data via the Internet of Things

    Boon or bane: Sharing contextual data via the Internet of Things

    At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

  • Sophisticated technology tracks the culprit to identify violent crime

    Sophisticated technology tracks the culprit to identify violent crime

    Violence, extremism and child abuse: A lot of criminal activities are captured in images and distributed via internet and social media. But how can companies protect their network if being abused for such a purpose? If operators do not want to be unwilling accomplices, they must meet necessary measures to prevent these crimes.

  • Data is and remains the new currency in mobile

    Data is and remains the new currency in mobile

    In the past few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising, showcasing now developed mobile networks and a strong proliferation of smartphones that provide many opportunities for mobile publishers and advertisers.

  • Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

  • Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.

  • Snackable Content

    Snackable Content

    We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of memes, gifs, videos – all of which are forms of short, easy to grasp and engaging content.

  • AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

  • Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs

    Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs

    The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help eCommerce businesses better engage consumers during the festive season. The findings are based on an analysis of 1.5 million online transactions in Indonesia, Malaysia and Singapore before, during and after Ramadan in 2015.

  • Protect your brand by monitoring social media

    Protect your brand by monitoring social media

    Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.

  • Downright security will always remain a pipe dream of the digital industry

    Downright security will always remain a pipe dream of the digital industry

    Since security and privacy are paramount in today’s highly connected world, security-conscious organizations depend heavily on software solutions to keep their data safe and their information private.

  • Start connecting the dots, as marketing has never been more complex

    Start connecting the dots, as marketing has never been more complex

    “Today’s ubiquitous use of smartphones has created a tsunami of data and inevitably some new challenges for advertisers, agencies and trading desks”, states adsquare when introducing its Buyer’s Guide to Mobile Audience Data.

    Always within reach and ready to use, smartphones are for many the most personal and convenient device to stay informed, making their users particularly susceptible to advertising with relevant content.

  • Adblocking goes mobile in high-speed

    Adblocking goes mobile in high-speed

    According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.

  • Tips for better findability in an ever growing app store market

    Tips for better findability in an ever growing app store market

    We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of an app.

  • How to protect yourself against being tracked and monitored?

    How to protect yourself against being tracked and monitored?

    NordVPN, a security-oriented virtual private network (VPN) service provider, analyzes the dangers that come from data tracking and collection done by too many ISPs, which we thought is worth to talk about. The company is absolutely determined to hide and secure users’ data with features like double data encryption and a strict no logs policy. From the moment a user turns on NordVPN, their Internet data becomes encrypted, invisible to governments, ISPs, third party snoopers and even NordVPN.

This week's highlights

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China
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SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation
Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search
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Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
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Previous articles

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, conce
Read more...

Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total netwo
Read more...

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables
The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the
Read more...

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables
Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership effo
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CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables
Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the
Read more...
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Previous month's highlights

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection

"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

New partnership provides secure open API offerings for banks and PSPs

Category: May 2017 - (Cyber) Security & Data Protection

Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses, have announced a partnership to help banks and payment service providers (PSPs) protect their open APIs.

Advertising on Facebook: What’s allowed and what’s not

Category: May 2017 - (Cyber) Security & Data Protection

Many consumers are critical of Facebook as they fear for the security of their data. Accordingly, they are skeptical about the use of the network as a sales channel, reveals a study by BBDO, Jelden TTC and Brand Foresight.

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China Mobile and ZTE Corporation launched a live 5G field test

Category: June 2017 - Mobile Marketing & Apps

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps

Hazard source “Mobile Banking”

Category: June 2017 - Mobile Marketing & Apps

Adobe prepares for a mobile-first world

Category: June 2017 - Mobile Marketing & Apps

Zenith’s Media Consumption Forecast 2017

Category: June 2017 - Mobile Marketing & Apps

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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