Tuesday Feb 28th

Latest News

  • Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice

    Hootsuite gives organizations the flexibility to access their digital assets directly from their content source of choice

    Hootsuite, the widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The new integrations will allow customers to access photos, gifs, and other digital assets directly from their cloud content repositories within Hootsuite, making it simple to access and publish engaging and dynamic content.

  • Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.

  • Insights into Asia's Mobile Future

    Insights into Asia's Mobile Future

    Mobile devices are the most dominant and groundbreaking, wide-spread innovations that pave the way of Asia’s digital future. From taxi bookings, travel lodging to courier arrangements, mobile devices are part of everybody’s life, spurring the ongoing digital transformation.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets.

  • Compelling arguments to go for responsive design

    Compelling arguments to go for responsive design

    The future of the web - whether talking about shopping, social media or SEO – quite obviously belongs to mobile devices. Consequently, having a responsive website is no alternative, but a must.

  • Location data, combined with unmatched global scale, yields better performance

    Location data, combined with unmatched global scale, yields better performance

    MediaMath, in partnership with Factual, just announced its unique hyperlocal targeting offering that enables marketers to deliver high-performing mobile advertising to users based on their real-time location. The new product provides marketers with a best-in-class tool to target their mobile programmatic campaigns based on the user’s real-time location. This solution leverages Factual’s Geopulse Proximity data service, which is uniquely integrated now into MediaMath’s TerminalOne Marketing Operating System™.

  • Adobe’s expert tips on how to improve customers’ online shopping experiences

    Adobe’s expert tips on how to improve customers’ online shopping experiences

    Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackle today’s complex experience challenges. Adobe Sensei harnesses a massive volume of content and data assets to enable customers to work faster and smarter, as well as creatives to spend more time on inspiration and design.

  • Predictive Analytics

    Predictive Analytics

    SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”

  • Gartner identifies three key technology trends

    Gartner identifies three key technology trends

    Gartner has drawn three major technology trends from its "Hype Cycle for Emerging Technologies 2016", which companies should deal with implicitly to gain competitive advantages.

  • The Lisbon International Advertising Festival unveils its trophies

    The Lisbon International Advertising Festival unveils its trophies

    There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will be made.

  • The unstoppable and steady rise of e-commerce in India

    The unstoppable and steady rise of e-commerce in India

    E-commerce in India has grown by 68% during the last three years, while in China and the United States it has only grown by 23% and 12% respectively.

  • Pragmatic mobile SEO tips

    Pragmatic mobile SEO tips

    As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling customer experience.

  • Snackable content manages the balancing act between pleasing content and monetarization

    Snackable content manages the balancing act between pleasing content and monetarization

    We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and preferably good content with qualitative added value.

This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
Read more...

Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
Read more...

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...
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Previous articles

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions
Opera showcased its first ever concept browser, codenamed Opera Neon, built from the same browser engine as the Opera browser, but designed to allow users to focus on the most important part of
Read more...

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
Read more...

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions
New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.
Read more...

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happen
Read more...

New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

Category: January 2017 - Digital Marketing Trends & Predictions
Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – &ldquo
Read more...
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Previous month's highlights

CRM requires a comprehensive strategy at every touchpoint

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, and every company must have the one and only strategy in mind to use the CRM application successfully.

Three good reasons why marketing and customers’ expectations clash sometimes

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Even if it seems we are talking about ‘one-to-one marketing’ for ages, it is often still not implemented properly in practice. On the contrary, we still see a lot of mass-marketing, with little thought about whether the advertising message is significant or how it affects customers, who in turn simply brush meaningless marketing activities off. Well, there are three main reasons for this development:

S4M enables advertisers to pay only for human engagements

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose their mobile ad budgets.

Adobe’s expert tips on how to improve customers’ online shopping experiences

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackle today’s complex experience challenges. Adobe Sensei harnesses a massive volume of content and data assets to enable customers to work faster and smarter, as well as creatives to spend more time on inspiration and design.

View More Articles

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

iflix aim is to create unparalleled and truly personalized experiences by leveraging Adobe technology

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
View More Articles

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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