Tuesday Oct 24th

Latest News

  • Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Marketing Automation is designed to turn around the increasing trend of underperforming advertising

    Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solution to play out content in a targeted and personalized way. Thanks to innovative data analysis, it is possible to spread the right content at the right time to the right customers. But why do so many companies then still advertise like crowd gatherers with bizarre and annoying messages? Don’t they know that customers expect a personalized approach and real added value?

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

  • A global network for IoT devices that has been brought to life for having no limits

    A global network for IoT devices that has been brought to life for having no limits

    Things Mobile, a global mobile operator specialized in the Internet of Things, is the brainchild of Manuel Zanella, the inventor of the pioneering Things Mobile SIM card.

  • Convergence 005 | SWITCH: A Consumer Revolution

    Convergence 005 | SWITCH: A Consumer Revolution

    The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.
    The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

  • Being found (or getting lost) in China

    Being found (or getting lost) in China

    To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

  • Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

    More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of traditional security solutions.

  • Ad platforms need to break out of ‘Walled Gardens’

    Ad platforms need to break out of ‘Walled Gardens’

    A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

  • Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, has been founded in 2001 by CEO Jorn Lyseggen with only $15,000, and is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally.

  • AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

  • There’s still more to ‘courting’ clients than ‘swiping right’!

    There’s still more to ‘courting’ clients than ‘swiping right’!

    Would you pop the big question to the special person in your life via an SMS text, tweet or Facebook? If you’re hoping for a “yes!”, then perhaps social media wouldn’t be your number one choice. There are just some things that are better said in the flesh. And whilst in our new tech-savvy age some people are turning to social media to romance their other half, ironically the rate of breakups via text is rocketing. Technology is fast-tracking relationships with ‘instant access’ and ‘virtual conversations’ – yet, in many instances, they don’t last and there’s a danger that social media may actually derail them. Could the same be said of business relationships? Technology may speed up the time it takes to ‘dial up’ – but let’s not forget that it is the human touch, not touchscreen, that strengthens the relationship.

  • How to train your dragon

    How to train your dragon

    When was the last time you were really taken by surprise?

    It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down on the table; all thirty construction personnel were either nodding off or furling their brows at it ‒ not a creative dragon among them. The client wanted to reduce the time it took to install a monster pump, and no one seemed to have the solution.

  • Welcome to the brave new world of Adblockers

    Welcome to the brave new world of Adblockers

    To a greater or lesser extent, each of us has a story to tell about a bad encounter with online advertising, be it a pop-up or a video interstitial.  Understandably, when we feel bothered by something, we react by running away or avoiding it. In the world of digital marketing it means we won’t visit the specific website anymore, switch to banner blindness, or install an Adblocker.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

  • Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

    Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards


    Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
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Previous articles

How to train your dragon

Category: September 2017 - Immersive and Engagement Marketing
When was the last time you were really taken by surprise?It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason.
Read more...

Opera introduces first browser to support 360-degree videos in virtual reality headsets

Category: September 2017 - Immersive and Engagement Marketing
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degr
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...
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Previous month's highlights

CtrlShift reorganizes its business around new SaaS offering – The Hub

Category: July 2017 - Internet of Things (IoT) & Wearables

Digital advertising is estimated to account for 38% of total ad spend (USD59 billion) in the Asia Pacific region this year and to increase by 5.6%. This auspicious prospect could be the reason for the audience solutions company CtrlShift to rethink its business offerings.

Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables

Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will be awarded with a grand prize of USD 100,000.

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables

Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation

Acquisition of Algo strengthens Meltwater’s media intelligence platform

Category: August 2017 - Search Engine Marketing & Optimzation

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
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