Wednesday Jun 28th

Latest News

  • Experiencing the future of search with Google Lens and its AI-powered computer vision

    Experiencing the future of search with Google Lens and its AI-powered computer vision

    At Google's annual developer conference ‘Google I/O’ 2017, the reactions to the announcement that Google Lens intends to revolutionize the way we search were particularly striking.

  • Do morals matter in the digital age?

    Do morals matter in the digital age?

    Both greed and morality have been poured into the foundations of capitalism’s highways, but it is greed that has eaten away at the roadside. The same voracity that once paved the birthplace of empires can later leave them coughing and choking in their own dust; empires rise and empires fall from the insatiable human appetite for more.

  • Know your customers – especially the anonymous ones

    Know your customers – especially the anonymous ones

    Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

  • Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets.

  • Motivation and needs determine your Buyer Personas

    Motivation and needs determine your Buyer Personas

    These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • Is the email finally getting safe, thanks to layman-suitable encryption solutions?

    Is the email finally getting safe, thanks to layman-suitable encryption solutions?

    The email is one of the first and most widely used forms of online communication. The more disappointing is that using emails didn’t get any safer since their invention more than 40 years ago. Although well-established encryption methods offer effective options, they are comparatively rarely applied.

  • Predictive Analytics

    Predictive Analytics

    SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”

  • Integrity by default for the sake of security

    Integrity by default for the sake of security

    The Internet has lost its innocence and a healthy mistrust is more than advisable nowadays as scams and spams attack anytime and anywhere. Certain media, such as email, is hit particularly hard.

  • tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

    tvONE introduces smaller, yet mighty, video processor to its CORIOmaster product range

    tvONE, a world class designer and manufacturer of cutting-edge video and multimedia processing equipment, just announced presenting the CORIOmaster micro for the first time in public at the Integrated Systems Europe (ISE) in Amsterdam next week.

  • A significant number of SMEs have not yet adopted social media

    A significant number of SMEs have not yet adopted social media

    A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.

  • Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets

    Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets

    Welcome Real Time, the provider of payment-based loyalty solutions, and SmartPesa that provides next generation mPOS for emerging markets, just announced their collaboration to launch XLS mPOS on SmartPesa devices.

  • Why Virtual Reality is more than just a buzz phrase for the film industry

    Why Virtual Reality is more than just a buzz phrase for the film industry

    What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the first commercial VR efforts to come out of Hollywood. As the industry grapples with the transition, from physical media to a more digital-centric business model, it must create new revenue streams.

  • The main benefits of Social Media Marketing

    The main benefits of Social Media Marketing

    If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
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Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
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Previous articles

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announ
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New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
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Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
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Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection
There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often conf
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Previous month's highlights

ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

Category: February 2017 - Video Marketing & Advertising

ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

Deploying videos in eCommerce expediently

Category: February 2017 - Video Marketing & Advertising

The success of moving images in online shops depends on several factors, which you should take into consideration when planning your campaigns:

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

Category: February 2017 - Video Marketing & Advertising

In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

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Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing

Using social media platforms for efficient growth

Category: March 2017 - Social Media & Influencer Marketing

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing

Get the ball rolling for your social media success

Category: March 2017 - Social Media & Influencer Marketing

AdParlor’s new technology disrupts traditional digital creative testing

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
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