Sunday Apr 30th

Latest News

  • Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection.
    The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

  • Young Lisbon: Call for Entries

    Young Lisbon: Call for Entries

    The Lisbon International Advertising Festival has the pleasure to announce the Young Lisbon Category that aims at advertising students and young professionals up to 30 years of age.

  • ‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

    ‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

    Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.

  • Be aware that threats lurk everywhere in the digital world

    Be aware that threats lurk everywhere in the digital world

    Malicious software is still the greatest online threat and unfortunately lurking everywhere in the form of Trojans and worms that perform dangerous actions unnoticed on affected. Allegedly, 350,000 new variants of malicious software emerge on the Internet every day, making protection crucial to survive in today’s digital life. In fact, just visiting an infected website is often enough to download malicious, unnoticed software. Further risks are manipulated smartphone apps, plenty of remote-controlled computers (botnets), infected emails (spam), and the interception of sensitive login information (phishing).

  • Security standards evolve to meet the brand new world of IoT

    Security standards evolve to meet the brand new world of IoT

    The technology industry is continuing to evolve quickly, particularly in the areas of security and Internet of Things (IoT). For companies, this development is both inspiring and adamant.

  • Eliminate wasted ad spend and improve conversions with LeadsRx

    Eliminate wasted ad spend and improve conversions with LeadsRx

    Marketing attribution is a popular topic these days, especially in light of marketing teams being chartered with increasing responsibilities for generating revenue. More than ever it’s critical to understand which marketing efforts are driving customer acquisition events, so as to optimize budgets for improved revenues.

  • The main benefits of Social Media Marketing

    The main benefits of Social Media Marketing

    If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.

  • Video Analytics: Go Beyond Clicks and Views

    Video Analytics: Go Beyond Clicks and Views

    1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And considering that 70% of internet traffic will be video by 2021, it’s no surprise that video is quickly becoming one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience and competitive landscape for the buyers’ attention span. Consumers are watching more video than ever, and businesses are recognizing video’s unique ability to drive business results.  But is there more to just clicks and views as measurement criteria for video? The answer is yes, and it is the power of video analytics.

  • Advertisers’ meat is privacy advocates’ poison

    Advertisers’ meat is privacy advocates’ poison

    The advertising industry loves the scenario of the fully transparent customer journey: The carefree consumer makes himself comfortable on the couch with linear TV entertainment in the background. As is known, the smartphone is generally in his hand as the second screen, used to exchange ideas regarding the broadcast during the commercial break. What would be better than being able to follow a customer through his entire journey on all devices?

  • SAP warns brands in Asia Pacific not to risk losing customers over poor digital experiences

    SAP warns brands in Asia Pacific not to risk losing customers over poor digital experiences

    SAP just launched its inaugural Asia Pacific Japan Digital Experience Report that reveals how some of the region’s largest brands perform in delivering the digital experiences their customers want. It offers detailed insights about customers’ digital expectations across 10 countries in the region and the ability of brands to meet them.

  • DOT.world: Don’t get lost in the vastness of the Internet

    DOT.world: Don’t get lost in the vastness of the Internet

    The problem on the Internet, as well as in many organizations, is that valuable information is nowadays buried under a pile of noise, there is a lack of overview, and information is scattered over millions of websites.

  • CtrlShift launches data-driven solution suite, r3

    CtrlShift launches data-driven solution suite, r3

    CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

  • Customer focus needs a down-to-earth attitude and no outworn concepts

    Customer focus needs a down-to-earth attitude and no outworn concepts

    The vision of digitization and omnipotence of data stimulates customer fantasies and business ideas, but what kind of impact do they really have?

  • Storytelling is dead - long live Storylistening as the beginning of a successful story

    Storytelling is dead - long live Storylistening as the beginning of a successful story

    Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception, free according to the motto "If you repeat it often enough, your target group will eventually be convinced". Budgets are thrown out of the window for that and yet the audience keeps a mind of their own.

This week's highlights

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Advanced marketing automation techniques are still underutilized

Category: April 2017 - Marketing Automation & Attribution
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expe
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs ho
Read more...
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Previous articles

Website performance expectations are high in South East Asia - on all connected devices

Category: March 2017 - Social Media & Influencer Marketing
Smartphones are the go-to device for accessing the Internet throughout South East Asia and consumers expect fast performance of websites across all devices, according to the “State of the User E
Read more...

Get the ball rolling for your social media success

Category: March 2017 - Social Media & Influencer Marketing
To score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:
Read more...

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

2016 ended as the worst year for phishing attacks in history – social media is involved

Category: March 2017 - Social Media & Influencer Marketing
According to the APWG’s new Phishing Activity Trends Report, the number of phishing attacks in 2016 were the highest ever recorded with 1,220,523, representing an increase of 65% compared to the
Read more...

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing
Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden&r
Read more...
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Previous month's highlights

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

In 2016, the power and importance of “big data” finally started to pay off – everywhere around the globe, across all markets and industries.

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

View More Articles

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
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