Sunday Apr 30th

Latest News

  • Data integration in marketing is often only partially automated

    Data integration in marketing is often only partially automated

    Having a 360-degree view of the customer makes definitely any marketing activity better, however, there is still a lot of data integration in disarray.

  • An all-encompassing attribution model is still utopian

    An all-encompassing attribution model is still utopian

    In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the desired insights, however, is often easier said than done, since a closed sale is normally the result of a combination of several factors and conditions. Hence, it’s not easy to identify what really tips the scale for making a purchase.

  • Protect your brand by monitoring social media

    Protect your brand by monitoring social media

    Social media is a kind of love-hate relationship since it can like you, share with you, and engage you in conversations, especially when content is created from a user-centric point of view, but also knock you for six, if you are not foresighted and careful.

  • Outstream video advertising seems to be on the brink of becoming new standard

    Outstream video advertising seems to be on the brink of becoming new standard

    The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are delivered across comScore 500 sites. According to both companies, the alliance depicts an important step in ensuring that advertisers and publishers around the world can transact premium outstream video campaigns at scale in a fair and open market.

  • With Influencer Marketing to success - what really matters

    With Influencer Marketing to success - what really matters

    Influencer Marketing describes a marketing approach where a person's awareness is used to pay more attention to a product or brand. It is settled somewhere between the recommendation of a friend and classic advertising. It’s a clever strategy, because in times of ad blockers and advertising blindness, more and more potential customers trust the opinion of friends, other buyers and influencers. That’s just one reason why the majority of marketers plan to invest in at least one Influencer marketing campaign in 2017, another one is the fact that almost all of those who have used this tactic already considered it as an effective strategy (see SKII).

  • Diversity of thought – the key to unlocking the future?

    Diversity of thought – the key to unlocking the future?

    In 2016, Nkiruka, a sixteen year old African girl, contemplates her future. She needs to make educational choices. Should she follow her heart and study the sciences? She dreams of becoming an engineer. She’s torn, though: the profession’s not known for its diversity. So what should she do? Just imagine if she could travel in time to see how it worked out…

  • Psychological trick jeopardizes privacy

    Psychological trick jeopardizes privacy

    Hacker- and cyberattacks are part of everyday life in the digital world, and I am not talking about the consequences we are currently seeing in many action and disaster movies that show us quite plainly what it means to jeopardize mission-critical systems. I am talking about simple psychological tricks everybody can fall for with huge consequences and enormous implications.

  • Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

  • Seven reasons for Alibaba’s success

    Seven reasons for Alibaba’s success

    Alibaba’s success is no secret. From its humble beginnings in Jack Ma’s Hangzhou apartment, the company has evolved and grown into an e-commerce empire known internationally. What exactly is it about Alibaba that has enabled it to flourish? It’s all found in these 3 core factors and 4 subsidiary factors.

  • Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection.
    The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

  • Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.

  • Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

    Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

    A recent study, conducted by ICLP, revealed that amidst Singapore's retail doldrums, 3 in 4 consumers indicated they would buy more from retailers in the city state, if they were better rewarded for their loyalty.

  • Free, unlimited, built-in VPN service in Opera desktop browser

    Free, unlimited, built-in VPN service in Opera desktop browser

    A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

  • The Internet of Things about you: Evolving from data to content and what you can do

    The Internet of Things about you: Evolving from data to content and what you can do

    “Learning from the past, taking security seriously and protecting the consumer must be at the heart of developing propositions for the Internet of Things (IoT), because it’s all about personal data”, Greenwave Systems’ Chief Scientist, Jim Hunter, highlighted during his speech at the Broadband World Forum. Above all, however, he told the packed show floor that the real opportunity in the Internet is in connecting it with people and being able to put individual pieces of data about people’s lives into context to make it meaningful.

This week's highlights

Marketing Automation is designed to turn around the increasing trend of underperforming advertising

Category: April 2017 - Marketing Automation & Attribution
Advertising is no longer well received by recipients if not delivered exactly when appreciated the most and perceived as relevant. Therefore, marketing automation is believed to be the perfect solutio
Read more...

Advanced marketing automation techniques are still underutilized

Category: April 2017 - Marketing Automation & Attribution
Companies rely on marketing attribution to determine which marketing channels have contributed directly or indirectly to a conversion goal (attribution). It is both about the justification of the expe
Read more...

Declining trust in the Internet hinders further development of the digital economy

Category: April 2017 - Marketing Automation & Attribution
A new global survey reveals that Internet users are increasingly concerned about their online privacy, and that 49% of users polled say lack of trust is their main reason for not shopping online.
Read more...

Move away from seeing things as they have traditionally always been, not to miss the opportunity to truly ‘see’

Category: April 2017 - Marketing Automation & Attribution
Where would we be today without WiFi? No more hotspots. No cool internet cafés. Our ‘mobile’ devices would be far less mobile. Or what would life be like without the microwave? TV d
Read more...

Accelerated Mobile Pages (AMP) meets the need for speed on mobile

Category: April 2017 - Marketing Automation & Attribution
Since half of organic traffic comes from mobile devices, you should care about Accelerated Mobile Pages (AMP), an open-source project supported by Google, Facebook, Twitter, and available for blogs ho
Read more...
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Previous articles

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% we
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...

First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

Category: March 2017 - Social Media & Influencer Marketing
If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiar
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

Category: March 2017 - Social Media & Influencer Marketing
According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a tren
Read more...
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Previous month's highlights

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront.

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

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2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions
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