Wednesday Aug 16th

Latest News

  • More people are willing to share personal data in return for rewards

    More people are willing to share personal data in return for rewards

    According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% were firmly unwilling to share their data.

  • Alpha users

    Alpha users

    Just like viruses spread in nature, there is an initial starting point to communications in social networks triggered by so-called ‘alpha users’. They are key elements of any social networks and manage the connectivity of the core members of the community.

  • Matt Banner’s Social Media Cheat Sheet for 2017

    Matt Banner’s Social Media Cheat Sheet for 2017

    Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.

  • Tips for better findability in an ever growing app store market

    Tips for better findability in an ever growing app store market

    We were talking already extensively this month about App Store Optimization (ASO) and how important it is to be found in the flood of apps in the store. Data about data, so-called metadata, plays here a pivotal role as well and is used to automatically improve and facilitate the discoverability of an app.

  • What app push notifications can accomplish and marketers have to consider

    What app push notifications can accomplish and marketers have to consider

    Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is not actively opening the app. The push notification appears on the smartphone, comparable to an SMS or WhatsApp message, and typically - but not necessarily - links to content in the app.

  • Get the ball rolling for your social media success

    Get the ball rolling for your social media success

    To score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:

  • Using social media platforms for efficient growth

    Using social media platforms for efficient growth

    In social media channels, such as Facebook, Twitter or Instagram, it is no longer just about posting pictures and photos from the last party. Companies have been using these channels for a long time to communicate with their customers and promote their brand.

  • Email marketing and social media achieve more when used in combination

    Email marketing and social media achieve more when used in combination

    Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop a positive opinion for them, too.

  • Why throwing tech at a project doesn’t ‘future-proof’ it

    Why throwing tech at a project doesn’t ‘future-proof’ it

    The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera, sold 5 million of these last year, representing a 30% increase year-on-year. What’s more, this analogue camera is outselling digital devices four times over.

  • Latest Social Media Keyboard Shortcuts Cheat Sheet

    Latest Social Media Keyboard Shortcuts Cheat Sheet

    Jamie Spencer impressed us already last year with his Social Media Keyboard Shortcut Cheat Sheet, that includes specific commands that would otherwise be accessible through a menu via a click of a mouse button.

  • Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

  • Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    Do you have what it takes to “Make the Cut” in the first-ever crowdsourced music video competition?

    According to a survey by Bazaarvoice, the majority of millennials (84%) say online user-generated content influences their purchase and usage decisions. Indeed, open sourced content creation is a trend that continues to evolve and has supposedly been started by Nine Inch Nails with the release of a fan-made concert film in 2010.

  • Top 10 tips to protect your mobile phone from attacks

    Top 10 tips to protect your mobile phone from attacks

    Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is more in the limelight.

  • Data is and remains the new currency in mobile

    Data is and remains the new currency in mobile

    In the past few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising, showcasing now developed mobile networks and a strong proliferation of smartphones that provide many opportunities for mobile publishers and advertisers.

This week's highlights

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
Read more...

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China
Read more...

SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation
Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search
Read more...

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
Read more...
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Previous articles

Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables
Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will b
Read more...

The Internet of Things and Wearables for innovative, interactive Marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industri
Read more...

Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total netwo
Read more...

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables
Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, conce
Read more...
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Previous month's highlights

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection

It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

Global cybercrime attacks rise 35% in the past quarter with cybercriminals targeting the complex cross-border environment in China

Category: May 2017 - (Cyber) Security & Data Protection

Latest data from ThreatMetrix reveals highly elevated attack levels in China during the past quarter. China has the highest rate of transactions being rejected as fraudulent across the entire Asia Pacific region, as global businesses are increasingly targeting the Chinese domestic market, despite the complexities imposed by tight restrictions online.

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the current cloud security and threat landscape, as well as insight into attack trends.

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection

"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

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