Tuesday Oct 24th

Latest News

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Messenger services – opportunity or digital security risk?

    Messenger services – opportunity or digital security risk?

    With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but also Indonesia and India, according to statistica. Frankly speaking, there is hardly anyone who doesn’t have Whatsapp on the smartphone to chat for free or sending videos or pictures to friends. But in the future, companies will also be more likely to rely on the channel that belongs to Facebook since 2014 who bought it for staggering US$19 billion.

  • Marketing automation is indispensable – you know why?

    Marketing automation is indispensable – you know why?

    For most professional marketers, automation software is already an everyday tool or at least at the very top of their shopping list for 2017. Obviously, there are many reasons why it is time to put marketing automation into practice and we tell you why:

  • Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2’s ‘State of Marketing Automation’ Report

    Ascend2 just published its survey report “State of Marketing Automation”, which the company conducted in partnership with leading marketing solution providers. The  research-based marketing expert defines marketing automation as “software applications designed to streamline repetitive marketing tasks” and highlights in its report that the technology has become ubiquitous across all industries.

  • Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection.
    The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

  • Asia Pacific’s financial services industry has still a long way to go regarding IT security

    Asia Pacific’s financial services industry has still a long way to go regarding IT security

    IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a critical aspect of all business and particularly the financial services industry.

  • Avoid SEO mistakes and increase turnover

    Avoid SEO mistakes and increase turnover

    E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting maximum click rates. Many online marketers do not know, however, that the SEO job consists of more than just the fight for the best position in the ranking lists. An up-to-date search engine optimization is based on understandable information, appropriate content, careful and timely planning, as well as good usability of the web shop, hence, the persons in charge of SEO should try to avoid the following mistakes:

  • Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

  • Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of Hitachi Data Systems, Hitachi Insight Group and Pentaho into a single integrated business as Hitachi Vantara to capitalize on Hitachi’s social innovation capability in both operational technologies (OT) and information technologies (IT).

  • Retarus issues warning about spam wave claiming to offer stock market tips

    Retarus issues warning about spam wave claiming to offer stock market tips

    The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

  • Happiness doesn’t come cheap, but it pays up…

    Happiness doesn’t come cheap, but it pays up…

    In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • Header bidding is great – but Southeast Asia isn’t ready

    Header bidding is great – but Southeast Asia isn’t ready

    Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
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Previous articles

Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

Category: September 2017 - Immersive and Engagement Marketing
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven
Read more...

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that&rsquo
Read more...

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing
A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advert
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...

The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

Category: September 2017 - Immersive and Engagement Marketing
While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.
Read more...
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Previous month's highlights

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

Older generations savvier about IoT security, Irdeto’s new study revealed

Category: July 2017 - Internet of Things (IoT) & Wearables

Irdeto released a new global survey on consumer attitudes about IoT Security, including security awareness, how many IoT devices they have in their homes, importance of protecting those devices, concerns about those devices being hacked, who they believe is responsible for security, etc.

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when using artificial intelligence, according to the recent Forrester and Emarsys study ‘Building Trust and Confidence: AI Marketing Readiness in Retail and E-Commerce’. Around half of the retailers surveyed are nevertheless still missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors, the report states.

AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables

AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

View More Articles

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation

SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation

SEO Techniques: White Hat, Black Hat, or Grey Hat

Category: August 2017 - Search Engine Marketing & Optimzation

The basics for effective Amazon SEO

Category: August 2017 - Search Engine Marketing & Optimzation

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation
View More Articles

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