Tuesday Feb 28th

Latest News

  • Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

    Irdeto Research: Despite high levels of awareness in India that piracy is illegal, more than half still choose to watch it

    A new online consumer survey from Irdeto found that 71% of Indian consumers polled are aware that producing or sharing pirated video content is illegal, and 64% know that streaming or downloading pirated content is illegal. Despite this high level of awareness, 66% of respondents still choose to watch pirated content.

  • How ‘new tech’ is changing programmatic advertising

    How ‘new tech’ is changing programmatic advertising

    Headline bidding is probably the hottest topic - other than the perilous rise of ad blocking software - among digital advertisers and web publishers at present. There are many ways in which the standard programmatic advertising could be revamped, and you’d be hard-pressed to find a marketer that considered the system as effective as it could be. And just as the inefficiencies of programmatic are being properly realized, new tech is emerging that demands a slightly different approach.

  • App push notifications are no rocket science

    App push notifications are no rocket science

    Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.

  • Adblocking goes mobile in high-speed

    Adblocking goes mobile in high-speed

    According to a recent report of PageFair, twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide. Now, Opera's new ad blocker launch is adding even more fuel to the flames, and rubs more salt into marketers’ wounds, who hotly discuss how to handle this.

  • GfK reveals global study on the "always reachable" mindset

    GfK reveals global study on the "always reachable" mindset

    According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by Turkey at 53%.

  • Top 8 Cloud Trends for 2017

    Top 8 Cloud Trends for 2017

    In 2016, cloud technologies went mainstream. In fact, according to the Asia Cloud Computing Association’s (ACCA) Cloud Readiness Index (CRI) 2016 revealed earlier this year, Singapore became the second most cloud ready country in Asia Pacific (APAC).

  • Singaporeans demand a seamless omnichannel shopping experience

    Singaporeans demand a seamless omnichannel shopping experience

    SAP Hybris recently conducted a survey on Christmas shopping habits in Singapore that revealed that more than half of Singapore consumers (51%) were dissatisfied with the Christmas gifts they received over the last three years.

  • Who owns the ad tech data?

    Who owns the ad tech data?

    How to keep customer data safe, while making use of ad tech data to gain a more holistic view of customers’ behavior in the digital space, has been vividly discussed for quite some time already. Mobile marketing research and the accompanying data collection is just the ‘dot on the i’ of the constant debates.

  • Marketing challenges to face up to in 2017

    Marketing challenges to face up to in 2017

    This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and above all sustainable customer experience. Hence, you should consider redefining your role in the company to keep up with today’s fast-paced digital age.

  • The new era of digital publishing

    The new era of digital publishing

    What does ‘digital publishing’ mean to you? Not long ago, we defined it as simply moving the publishing industry from offline to online. Now, the term has more complex connotations and is one that involves more industries and professions than ever before. To say ‘we are all content creators’ could not be more true - brands are building in-house content teams to generate better social engagement, brand image and sales interaction with their audience.

  • Navigating big (data) influences in 2017

    Navigating big (data) influences in 2017

    Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions in real-time. Experts have also been studying and predicting the current and continued growth of the big data and analytics market across the globe, especially in data-rich industries such as financial services.

  • We have news for you: It’s not just another day at the office!

    We have news for you: It’s not just another day at the office!

    Sure, businesses have always changed as management theory, materials and technology evolves – but never before has the pace of change been as intense.

  • Why Virtual Reality is more than just a buzz phrase for the film industry

    Why Virtual Reality is more than just a buzz phrase for the film industry

    What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound systems, 3D films, and most recently Virtual Reality (VR). The Martian, for example, was one of the first commercial VR efforts to come out of Hollywood. As the industry grapples with the transition, from physical media to a more digital-centric business model, it must create new revenue streams.

  • 96% of video service providers and content producers believe that a majority of consumers and operators will adopt 4K UHD TV by 2020

    96% of video service providers and content producers believe that a majority of consumers and operators will adopt 4K UHD TV by 2020

    A new global survey from Irdeto, the world leader in digital platform security, and global analyst firm SNL Kagan, an offering of S&P Global Market Intelligence, found that video service providers, including pay TV and Over-The-Top (OTT) operators, and content producers around the world believe that one of the key drivers for operators’ implementation of 4K ultra high definition (UHD) is the expectation that consumers will pay more for premium 4K UHD content.

This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
Read more...

Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
Read more...

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...
View More Articles

Previous articles

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.
Read more...

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
Read more...

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions
Getty Images recently unveiled its 2017 visual trends that are expected to drive visual communication as the year unfolds. By predicting the social and cultural visual language that consumers will
Read more...

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions
Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on El
Read more...

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and ab
Read more...
View More Articles

Previous month's highlights

CRM requires a comprehensive strategy at every touchpoint

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, and every company must have the one and only strategy in mind to use the CRM application successfully.

aCRM – analytical CRM

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

In a nutshell, the role of analytical CRM (aCRM) systems is to analyze customer data collected through multiple sources and present that data in a way so that business managers can make more informed decisions, using techniques such as data mining, correlation and pattern recognition.

A data-driven approach is key to boost marketing returns and engaging customers

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Providing a consistently good and engaging customer experience is important, just like optimizing it on a variety of devices and deliver it when customers want it, emphasizes SAS in its whitepaper How a data-driven approach can engage customers and boost marketing returns.

Is a Master of Fine Arts the ‘new MBA’?

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

From Richard Branson to Bill Gates, ‘creativity’ ranks as one of the top ten traits of all billionaire entrepreneurs across the globe. This despite the fact that engineering, medicine, business and the professions have long held the high ground of traditional academic degrees. That said, will we soon see the demise of the MBA?

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Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

How to protect yourself against being tracked and monitored?

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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