Sunday Mar 26th

Latest News

  • Since the BYOD trend is unstoppable, make sure its safe and manageable

    Since the BYOD trend is unstoppable, make sure its safe and manageable

    Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

  • App push notifications are no rocket science

    App push notifications are no rocket science

    Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.

  • Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions

    Rainmaker Lab launched Innovative platform for rapid deployment of enterprise mobile application solutions

    Rainmaker Labs, a Singapore-based mobile technology company, just launched its flagship product Rainmaker Mobility Platform ('RMP'), a MBaaS (Mobile Backend as a Service) platform that enables mobile applications to be built via its rapid deployment architecture.

  • Video Analytics: Go Beyond Clicks and Views

    Video Analytics: Go Beyond Clicks and Views

    1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And considering that 70% of internet traffic will be video by 2021, it’s no surprise that video is quickly becoming one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience and competitive landscape for the buyers’ attention span. Consumers are watching more video than ever, and businesses are recognizing video’s unique ability to drive business results.  But is there more to just clicks and views as measurement criteria for video? The answer is yes, and it is the power of video analytics.

  • Snackable content manages the balancing act between pleasing content and monetarization

    Snackable content manages the balancing act between pleasing content and monetarization

    We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and preferably good content with qualitative added value.

  • Industries of the Future to be significantly impacted by Digital Transformation

    Industries of the Future to be significantly impacted by Digital Transformation

    Technology is expected to be the driving force across industries and this transformation will be the catalyst driving productivity, innovation, skill development and growth for the companies of today.

  • Outstream video advertising seems to be on the brink of becoming new standard

    Outstream video advertising seems to be on the brink of becoming new standard

    The video ad tech company Unruly announced last month its partnership with the independent advertising technology company AppNexus. This new co-operation manages to provide outstream video inventory at scale, since it combines the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX, where 70% of views are delivered across comScore 500 sites. According to both companies, the alliance depicts an important step in ensuring that advertisers and publishers around the world can transact premium outstream video campaigns at scale in a fair and open market.

  • The role of data in the digital ecosystem: Owned, Earned and Paid Media

    The role of data in the digital ecosystem: Owned, Earned and Paid Media

    Insights are the cornerstones of any media strategy, both in digital as in the classical channels. These insights are getting richer and richer, due to the increasing fragmentation of media channels and a growing number of devices being used. Secondary data collected from various sources are finding their way into the strategy plan of companies and agencies. While market research and sales data played a dominant role for a long time, the number of so-called real-time data and signals are gaining momentum and need to be considered in the strategic planning.

  • Criteo: Consumer set both the benchmark and the pace

    Criteo: Consumer set both the benchmark and the pace

    Experts, such as the performance marketing technology company Criteo, know well that success in the digital age depends more than ever on the ability to recognize the needs of the customer early to act quickly. The data that customers are leaving behind when making use of all kind of media channels are more and more the crucial factor for achieving outstanding marketing performance.

  • Free, unlimited, built-in VPN service in Opera desktop browser

    Free, unlimited, built-in VPN service in Opera desktop browser

    A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

  • What app push notifications can accomplish and marketers have to consider

    What app push notifications can accomplish and marketers have to consider

    Push notifications are a relatively new channel in the digital dialogue marketing but need as a prerequisite that the user installs an app of the advertising company or one of its partners. Only then the marketer can send messages to the users’ smartphones via the app, even if the person is not actively opening the app. The push notification appears on the smartphone, comparable to an SMS or WhatsApp message, and typically - but not necessarily - links to content in the app.

  • Telling facts that prove video content is en vogue

    Telling facts that prove video content is en vogue

    Earlier this year, Dot Com Infoway (DCI), an Indian provider of offshore IT outsourcing solutions, published an infographic peppered with convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.

  • Crowd service platform ‘Mila’ empowers customers to seek help from each other

    Crowd service platform ‘Mila’ empowers customers to seek help from each other

    Digitization, automation and new business models, are transforming customer service thanks to apps, the Internet of Things or Crowdservicing, making customer care ubiquitous as more and more simple services are taken on by machines.

  • Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

    Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced last week its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions.  Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.

This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
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Previous articles

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising
Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight,
Read more...

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
Read more...

Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising
The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination
Read more...
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Previous month's highlights

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

These days, customers expect brands to deliver continuous personal experiences that connect their mobile web interactions with the brick-and-mortar ones and improve both. This process requires a detailed audit of the channels you’re already using, an assessment of new channels you could be using, and a realistic evaluation of how much effort it will take to create or repurpose content across those channels.

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of each individual user throughout his/her entire Customer Journey.

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

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Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

2016 was an eventful year for marketers, Adobe corroborates

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions

No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
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