Sunday Mar 26th

Latest News

  • Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys' suite of mobile solutions helps you targeting the lush mCommerce market in Asia Pacific

    Emarsys, the leading provider of cloud marketing software for B2C companies, just debuted its mobile suite to enhance mobile app engagement and optimize customer journeys to further increase customer retention.

  • No experience? No problem! Apply here …

    No experience? No problem! Apply here …

    We are living in a world where the most powerful people are not necessarily the smartest or the most experienced. Change is happening and it will not wait for you to get used to it. Economies are being disrupted faster than the metamorphic rate of the Google doodle. Innovation is moving quicker than the speed of your UberEATS.

  • Since the BYOD trend is unstoppable, make sure its safe and manageable

    Since the BYOD trend is unstoppable, make sure its safe and manageable

    Bring your own device (BYOD) refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications.

  • Publicitas’ first annual ‘Global Marketing Priorities’ survey

    Publicitas’ first annual ‘Global Marketing Priorities’ survey

    The media and advertising service company Publicitas just revealed the results of its first annual survey that asked advertisers, agencies and publishers what they expect from the future, and what they believe the next big technology leaps should be.

  • Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform

    Affectiva’s Emotion AI now integrated in Qualtrics’ Insight Platform

    The insight technology providers Affectiva and Qualtrics just announced the integration of Affectiva’s emotion recognition technology into Qualtrics’ Insight Platform, an emotion AI technology that is already used by more than 1,400 Affectiva customers to gather insight and analytics in consumer emotional engagement that senses and analyzes facial expressions and emotions.

  • Avoid digital failure – take charge of your digital destiny TODAY!

    Avoid digital failure – take charge of your digital destiny TODAY!

    Look around you the next time you catch a plane or wait in a queue at the bank – everyone is on their smartphone, faces buried in a sea of emoticons, 24/7 email and constant notifications from social networking sites. The iPhone has been hailed as an intuitive, fast-fix for the technically challenged amongst us. Buy an iPhone, and your individual ‘digital strategy’ solutions are solved.

  • A significant number of SMEs have not yet adopted social media

    A significant number of SMEs have not yet adopted social media

    A new survey, conducted by Clutch, a B2B ratings and reviews firm, offers recommendations, based on original data, for small businesses’ social media endeavors in 2017.

  • CRM requires a comprehensive strategy at every touchpoint

    CRM requires a comprehensive strategy at every touchpoint

    Customer Relationship Management (CRM) is more than just a software. It’s a strategy that affects all employees of a company and not just a question of the right software for data management, data enrichment and data analysis. Rather, CRM is the foundation for a customer-oriented corporate strategy that aims at customer acquisition, loyalty and development, and every company must have the one and only strategy in mind to use the CRM application successfully.

  • Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

    Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

    The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.
    Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating brands’ recognition of YouTube as an important part of their marketing strategies to complement traditional advertising on TV.

  • Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs

    Marketers are faced with Hobson's choice and have to leverage mobile to meet consumers' seasonal needs

    The performance marketing technology company, Criteo, released seasonal data in anticipation of Ramadan, to help eCommerce businesses better engage consumers during the festive season. The findings are based on an analysis of 1.5 million online transactions in Indonesia, Malaysia and Singapore before, during and after Ramadan in 2015.

  • Corporate video:  Know-how saves time and money

    Corporate video: Know-how saves time and money

    How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so, technology is a marketer’s sheet anchor to cope with the increasing complexity and fragmentation of the emerging modern media landscape - just as crucial as know-how and the expertise of professionals.

  • Return to the essential with the power of (moving) images

    Return to the essential with the power of (moving) images

    In a highly interconnected world, in which we are flooded with information and our daily life is tightly organized, creatives decided to refocus on the essential by considering inspiring images that tell a story, evoke emotions and integrate the latest lifestyle trends.

  • Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market

    Smaato and Spearhead to create leading global digital real-time platform to power China's fast growing digital advertising market

    Beijing-based Spearhead Integrated Marketing Communication Group has made a proposal to acquire San Francisco-based Smaato for $148 million through an M&A fund invested by one of its fully-owned subsidiaries.

  • Effortless creation and inspiration with new Adobe Creative Cloud innovations

    Effortless creation and inspiration with new Adobe Creative Cloud innovations

    Adobe just launched major updates to its flagship Creative Cloud tools and services to boost the creation process and productive efficiency. Spanning across virtually all of the Creative Cloud portfolio, updates in this new release target many of the pain points that designers, photographers and filmmakers face every day. New features are seen in Adobe’s flagship applications, performance enhancements across Creative Cloud (CC), and exciting updates to Adobe Stock -- including deeper integration within CC and the addition of an all-new Premium collection of high quality stock content.

This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
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Previous articles

Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
Read more...

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

Category: February 2017 - Video Marketing & Advertising
In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit gro
Read more...

Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services

Category: February 2017 - Video Marketing & Advertising
Hitachi Video Analytics provides rich insights, real-time alerts and other enhancements to increase efficiencies, and enhanced safety and services
Read more...

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
Read more...

ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

Category: February 2017 - Video Marketing & Advertising
ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to i
Read more...
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Previous month's highlights

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront.

[m]PLATFORM: GroupM’s advanced technology suite of flexible media planning applications, data analytics and digital services

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

GroupM, the media investment management group of WPP, just announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. In fact, it unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of each individual user throughout his/her entire Customer Journey.

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE’s whitepaper How to create compelling online customer experiences with personalization is a neat step-by-step guide you might want to consider when planning to improve your customer experience management. By collecting and using data effectively, brands can increase their digital revenue remarkably with the deep customer insights they can gain at all touchpoints, making the right strategy invaluable.

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No experience? No problem! Apply here …

Category: January 2017 - Digital Marketing Trends & Predictions

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Pragmatic website usability for striking success

Category: January 2017 - Digital Marketing Trends & Predictions

The force of AI, IoT, VR or AR on digital marketing in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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