Tuesday Feb 28th

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This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
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Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
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What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
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Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
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Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
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Previous articles

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
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Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Matt Banner updated his Social Media Cheat Sheet resource guide for 2017 to give you the complete rundown on how to rock the social media world this year.
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Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and ab
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Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions
Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to intern
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Upsurge in Indonesia’s digital content consumption and the awakening of the "sleeping" content talents

Category: January 2017 - Digital Marketing Trends & Predictions
Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users.
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Previous month's highlights

CRM digitization supports cutting-edge marketing utterly

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

For executives with a customer focus, the multitude of touchpoints and their orchestration remain a critical challenge, especially since both the number and the popularity of the online contact points increases year in and year out.Companies are trying hard to meet their customers wherever they are - on the smartphone, desktop, or tablet – it’s simply not that easy to be respected as service-oriented in today’s digital world. The gaps in the holistic point of view of the customer often stand in the way of a seamless customer experience.

Convert satisfied customers into loyal customers and brand ambassadors to outperform in the marketing of the future

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

More customer focus, more communication with added value, more personalization, more content and less redundancy through automation, are the trends in marketing. Not to mention that in our digitally embossed world, the future of advertising will also be programmatic thanks to modern technologies and sophisticated algorithms. But what really matters in an increasingly digital future without getting on the wrong track in the nirvana of marketing hypes.Neither the product nor the service is the focus of consumers, rather the consumers themselves who are increasingly devoted to digitalization.

UNCTAD: Protecting consumer rights and preventing cybercrime are prerequisites for eCommerce growth

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Although the Internet, and eCommerce respectively, offer developing countries new opportunities to grow, a recent UNCTAD (United Nations Conference on Trade and Development) statement emphasized that maximizing the potential of this opportunity still requires more trust in these markets, for example, by protecting consumer rights and preventing cybercrime. What a timely discussion.

Make your data actionable with Webtrekk in Asia Pacific

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Webtrekk, a German analytics and marketing intelligence provider, announced the expansion of its international operations into the Asia Pacific region with the opening of a local representation in Singapore. The city state has emerged as a regional tech hub, putting Webtrekk at the center of a handful of rapidly growing markets.

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Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Break down existing data silos to analyze anonymized data

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CXENSE insights into the power of personalization for a great customer experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customers want everywhere-commerce and only-for-me-specials

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The road to the perfect customer experience is still long and tricky

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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