Wednesday Aug 16th

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This week's highlights

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
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The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation
Global brand and marketing consultancy Prophet announced it has collaborated with Alimama, the marketing technology platform of Alibaba Group, to build a new model to transform brand building in China
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SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation
Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search
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Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation
When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website s
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Previous articles

element14 community launches ‘IoT on Wheels’ Design Challenge with STMicroelectronics

Category: July 2017 - Internet of Things (IoT) & Wearables
element14.com, the world’s largest electronic design community, has launched a new Design Challenge for designers and engineers called ‘IoT on Wheels’, looking for 10 community membe
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What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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AccuWeather introduces plain language AI weather bot for Facebook Messenger

Category: July 2017 - Internet of Things (IoT) & Wearables
AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.
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Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables
The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry&rs
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IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables
The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the
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Previous month's highlights

Asia Pacific’s financial services industry has still a long way to go regarding IT security

Category: May 2017 - (Cyber) Security & Data Protection

IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a critical aspect of all business and particularly the financial services industry.

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the current cloud security and threat landscape, as well as insight into attack trends.

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection

As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection

Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

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