Wednesday Jun 28th

Latest News

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
Read more...

RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
Read more...

Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
Read more...

Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
Read more...

Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
Read more...
View More Articles

Previous articles

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection
The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announ
Read more...

Security standards for open source CMS

Category: May 2017 - (Cyber) Security & Data Protection
Many companies decide against proprietary licensing models and are increasingly using open-source solutions. They rely on the internationally established quality standards of the open-source world and
Read more...

New Retarus ‘Managed Capture Services’ facilitate smooth data interchange and reduced costs and efforts due to ‘Intelligent Document Recognition’

Category: May 2017 - (Cyber) Security & Data Protection
Manually capturing data is not only time and cost intensive, but also prone to error, making  Retarus’ newly launched Managed Capture Services the more attractive. It allows business docume
Read more...

Naiveté, inadvertency and laziness provide perfect breeding ground for ransomware, like WannaCry

Category: May 2017 - (Cyber) Security & Data Protection
More and more networked devices, professionalized hacking groups, and the development of sophisticated malware become a growing challenge for security managers as attacks are pushing the boundaries of
Read more...

New partnership provides secure open API offerings for banks and PSPs

Category: May 2017 - (Cyber) Security & Data Protection
Irdeto, the world leader in digital platform security, and Rogue Wave Software, maker of Akana and a leading provider of API Management, API security and Microservices solutions for digital businesses
Read more...
View More Articles

Previous month's highlights

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising

Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight, influence, and innovation.

Digital ad spending across six key markets in Southeast Asia to grow 20.4% this year

Category: February 2017 - Video Marketing & Advertising

In collaboration with the Interactive Advertising Bureau Singapore (IAB Singapore), eMarketer released its first digital ad spending forecast for Southeast Asia. The forecast projects double-digit growth in the region in 2017, as consumer usage of mobile, video and social drives up spend.

Videos come to marketers’ rescue amid consumers' drastically declining attention span

Category: February 2017 - Video Marketing & Advertising

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish – and even undercuts it – which is definitely a good reason to consider video advertising to convey a message.   The experts in marketing and communications have long since known that texts are flown over, decisions about the sharing of an image are made in nanoseconds and that it becomes increasingly difficult to arouse attention. Obviously, all these are convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.  

Welcome the year of influential video innovations

Category: February 2017 - Video Marketing & Advertising

2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey from business to virtual reality and beyond.

View More Articles

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing

Get the ball rolling for your social media success

Category: March 2017 - Social Media & Influencer Marketing

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing

Livestreaming brings your campaigns to life

Category: March 2017 - Social Media & Influencer Marketing

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg