Sunday Mar 26th

Latest News

  • First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

    First-of-its-kind influencer reality show intends to find ‘Asia’s Next Top Beauty Creator’

    If you love the spotlight and managed to enthuse a large following, you might be able to partner with large brands or even create your own fashion and beauty lines to sell via social media. Take Chiara Ferragni as an example, who is by now a Global Fashion Icon and lead judge of the Beauty Bound Season Two, a first-of-its-kind multi-influencer power format which sets out to find ‘Asia’s Next Top Beauty Creator’.

  • Adobe’s expert tips on how to improve customers’ online shopping experiences

    Adobe’s expert tips on how to improve customers’ online shopping experiences

    Recently, Adobe launched Adobe Sensei, a new framework and set of intelligent that aims to improve the design and delivery of digital experiences. Built into the company’s cloud offerings, Adobe Sensei’s intelligent services leverages machine learning and artificial intelligence to tackle today’s complex experience challenges. Adobe Sensei harnesses a massive volume of content and data assets to enable customers to work faster and smarter, as well as creatives to spend more time on inspiration and design.

  • Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

    New data from Juniper Research has found that the consumer Internet of Things (IoT) installed base will reach over 15 billion units by 2021, an increase of 120% over 2016.

  • Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Real-time communication and personalization can be a piece of cake with modern marketing technologies

    Marketing managers must deal with increasingly demanding consumers on one hand, while grappling with increasing efficiency and profitability pressure for the company on the other. To meet the expectations of both groups, marketing technologies must be fully exploited and listening to the voices of the customers has to become second nature.

    It’s essential to give your customers a lot of attention to reach them with the right messages at the right time and meet your expectations regarding marketing performance and ROI. Here are some tips on how modern marketing technologies can help you to perform this balancing act:

  • Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016

    Close to 1,000 companies showcased innovative solutions at World Cities Summit, Singapore International Water Week and Cleanenviro Summit Singapore 2016

    Photo Caption: Dr Tony Tan Keng Yam, President of Singapore Addresses VIPs, dignitaries and guests at the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS)


    Singapore’s President Tony Tan officially marked the start of the World Cities Summit (WCS), Singapore International Water Week (SIWW) and the CleanEnviro Summit Singapore (CESS) at an opening ceremony held at the Marina Bay Sands Expo & Convention Centre this week.

  • Video Analytics: Go Beyond Clicks and Views

    Video Analytics: Go Beyond Clicks and Views

    1 minute = 1.8m words. That’s how significantly more powerful a video is compared to the written word, according to Forrester Research. But just how powerful? 157% increasing in organic traffic to site, 105% time on site increase and twice the rate of conversion than sites without video. And considering that 70% of internet traffic will be video by 2021, it’s no surprise that video is quickly becoming one of the most critical components of the marketing mix. This dramatic growth has been driven largely by the global shift in audience consumption patterns from text to rich media, the disruptive changes in buyer behavior toward a self-directed, content-driven buyer experience and competitive landscape for the buyers’ attention span. Consumers are watching more video than ever, and businesses are recognizing video’s unique ability to drive business results.  But is there more to just clicks and views as measurement criteria for video? The answer is yes, and it is the power of video analytics.

  • Free, unlimited, built-in VPN service in Opera desktop browser

    Free, unlimited, built-in VPN service in Opera desktop browser

    A free, no-log, easy-to-use Virtual Private Network (VPN) is from now on available directly in the Opera desktop browser. With this launch, Opera is the first major browser to release a built-in VPN service.

  • Predictive Analytics

    Predictive Analytics

    SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”

  • Email marketing and social media achieve more when used in combination

    Email marketing and social media achieve more when used in combination

    Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact, therefore have a clear advantage regarding branding. Usually, people who see that friends like a contribution, company or product news, most likely develop a positive opinion for them, too.

  • Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today a lot of the older generation maintains profiles and posts thoughts, too.

  • Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets.

  • Why does the future take so long to arrive?

    Why does the future take so long to arrive?

    In late 1971, a computer engineer named Ray Tomlinson sent the first email message. It was ten letters long (QWERTYUIOP) and he was probably oblivious to the fact that hitting ‘send’ would gain him entry into the history books. Tomlinson’s invention changed the course of communication forever – usurping technology such as the fax.

  • Unified Inbox and IBM Watson delve into communication between people and machines

    Unified Inbox and IBM Watson delve into communication between people and machines

    IBM announced it is collaborating with Unified Inbox, a Singapore-based intelligent IoT messaging company, to provide businesses with the world’s first intelligent ‘Internet of Things’ (IoT) messaging platform, using IBM Watson. IBM will also provide Unified Inbox, an IBM Cloud (Bluemix) partner, API and platform support.

  • Avoid digital failure – take charge of your digital destiny TODAY!

    Avoid digital failure – take charge of your digital destiny TODAY!

    Look around you the next time you catch a plane or wait in a queue at the bank – everyone is on their smartphone, faces buried in a sea of emoticons, 24/7 email and constant notifications from social networking sites. The iPhone has been hailed as an intuitive, fast-fix for the technically challenged amongst us. Buy an iPhone, and your individual ‘digital strategy’ solutions are solved.

This week's highlights

Social media in upheaval

Category: March 2017 - Social Media & Influencer Marketing
For a long time, companies could draw attention to themselves with social media, but free media performance becomes a phase-out-model. Social media has left the "hype cycle" behind and became a common
Read more...

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing
With the increase in user numbers on social media, advertising effectiveness on these platforms increases simultaneously, opening up a new advertising channel -  the so-called "Influencer Marketi
Read more...

Email marketing and social media achieve more when used in combination

Category: March 2017 - Social Media & Influencer Marketing
Social media networks are an indispensable part of communication and question a bit the usefulness of emails. Social media postings take place in real-time, are easy to create and animate to interact,
Read more...

Advertisers in Vietnam appraise social networks as highly effective marketing channels

Category: March 2017 - Social Media & Influencer Marketing
Firms in Vietnam that use digital marketing channels are finding social networks and search engines most successful, eMarketer states in one of its latest research reports.
Read more...

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing
Intelliber Technologies introduced Socialyk earlier this year, the world's first human centric, SaaS based, fully functional, end-to-end, demand and supply side networking platform.
Read more...
View More Articles

Previous articles

Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
Read more...

The rise of Account-Based Marketing: How to win with key accounts

Category: February 2017 - Video Marketing & Advertising
Key accounts are the lifeblood of an organization. Along with a substantial share of corporate revenue and profit, they typically provide a company’s most important platform for market insight,
Read more...

Storytelling is dead - long live Storylistening as the beginning of a successful story

Category: February 2017 - Video Marketing & Advertising
Storytelling is often understood as a creative concept that goes hand in hand with strategic consulting. Some companies even look at it as a secret weapon to invent stories of their self-perception,
Read more...

Paywizard urges Pay-TV providers to keep customers happy and engaged

Category: February 2017 - Video Marketing & Advertising
A new global research from Paywizard shows Pay-TV operators can no longer simply rely on the strength of their content offering to maintain subscriber loyalty, but must raise their customer relationsh
Read more...

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...
View More Articles

Previous month's highlights

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

[m]PLATFORM: GroupM’s advanced technology suite of flexible media planning applications, data analytics and digital services

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

GroupM, the media investment management group of WPP, just announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. In fact, it unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.

Rootclaim calculates all sides of a story and sets light to ‘fake news'

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The concerns and growing awareness regarding fake news and what it means for advertisers, especially for those buying programmatically, is an extremely hot topic right now, triggered enormously by the latest US presidential election campaigns.

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

In October 2007, two cash-strapped college graduates, three blow-up mattresses and a home cooked breakfast changed the way we define spaces forever. Airbnb started in 2007 when two hard up students, both 27, were struggling to pay their rent. A design conference was coming to San Francisco and hotels were fully booked. The students decided to compete in the hospitality market and rent out three airbeds on their living-room floor and cook their patrons breakfast.

View More Articles

Matt Banner’s Social Media Cheat Sheet for 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Juniper Research warns IoT botnets becoming unmanageable cybersecurity risk

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

Navigating big (data) influences in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Opera Neon provides a glimpse into the future of web browsers

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Should we forget the New Year’s resolution?

Category: January 2017 - Digital Marketing Trends & Predictions
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg