Monday Apr 24th

Latest News

  • Are you cyber ready for 2017?

    Are you cyber ready for 2017?

    Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at the Bangladesh Central Bank, and the massive data leaks as shown by the Yahoo data incidents.

  • App push notifications are no rocket science

    App push notifications are no rocket science

    Push notifications are for app publishers a way to speak directly to a user. They don't get caught in spam filters, or forgotten in an inbox, and click-through rates can be twice as high as email. They can also remind users to use an app, whether the app is open or not.

  • What’s in it for martech and adtech in 2017

    What’s in it for martech and adtech in 2017

    Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data has made it easier for brands to target consumers with relevant communication at the right stage of their decision-making journey, whether they are shopping for groceries or comparing car insurance providers.

  • Pragmatic mobile SEO tips

    Pragmatic mobile SEO tips

    As mobile data traffic continues to grow, search engines increasingly place emphasis on perfecting websites for viewing on mobile devices. This means for content managers, marketers and website operators, tuning key parameters to rank in search engines preferably on top while achieving a compelling customer experience.

  • Videos come to marketers’ rescue amid consumers' drastically declining attention span

    Videos come to marketers’ rescue amid consumers' drastically declining attention span

    Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish – and even undercuts it – which is definitely a good reason to consider video advertising to convey a message.

     

    The experts in marketing and communications have long since known that texts are flown over, decisions about the sharing of an image are made in nanoseconds and that it becomes increasingly difficult to arouse attention. Obviously, all these are convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.

     

  • Go for video optimization as it scores higher and higher in SEO

    Go for video optimization as it scores higher and higher in SEO

    Whether instruction manuals, scientific or entertaining video content, high-quality online videos are in general well received and consequently favored by search engines. Actually, good synergies in SEO can be generated when combining the pure upload to video sharing sites like YouTube or Vimeo with an intelligent linking of the website. But the best is that no big budget is needed to influence SEO-relevant metrics positively, as:

  • Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    Is the time ripe for Snapchat or is it just a short-term marketing phenomenon?

    According to a recent study of the investment bank Piper Jaffray, the mobile app Snapchat has overtaken Instagram as the most popular platform among US teenagers. In the trade press it is therefore already compared as the "young Facebook”, since it was also once a youth phenomenon, while today a lot of the older generation maintains profiles and posts thoughts, too.

  • CtrlShift launches data-driven solution suite, r3

    CtrlShift launches data-driven solution suite, r3

    CtrlShift, an audience-focused marketing solutions company, just launched its global suite of managed end-to-end solutions, r3 (r-cube), which applies deep insights based on complex data to deliver smarter and highly targeted digital campaigns for brands across multiple channels.

  • The legal risks of uncontrolled collaboration and information sharing

    The legal risks of uncontrolled collaboration and information sharing

    Many organizations are slow to realize the threats posed by ungoverned collaboration and information sharing.

  • PicScout uses AI, machine learning insights, and innovations to drive visual content business decisions

    PicScout uses AI, machine learning insights, and innovations to drive visual content business decisions

    PicScout, a wholly owned subsidiary of Getty Images, announced a new strategic direction and expanded product offering focused on visual insights. The technology company provides visual content creators, image consumers, developers and businesses with meaningful visual-content- based insights that helps them to make more informed decisions.

  • “Wake Up with The Economist” at Cannes Lions 2016 - Highlights

    “Wake Up with The Economist” at Cannes Lions 2016 - Highlights

    At Cannes Lions 2016 festival The Economist held a series of morning panel sessions, Wake Up with The Economist, featuring daily debate on the place of creativity in today’s world of business from chief marketing officers representing some of the world’s most prestigious brands.

  • What's all this fuss about Google’s new Penguin update 4.0?

    What's all this fuss about Google’s new Penguin update 4.0?

    Google’s new update on the infamous algorithm named "Penguin" is now released and could in fact represent one of the biggest changes so far with serious consequences for all kind of website operators. Since search is Asian eMarketing’s topic of the month, we certainly have to point out and summarize how it could affect your Websites.

  • Predictive Analytics

    Predictive Analytics

    SAS provides us with a good definition of “predictive analytics”, so that we don’t have to reinvent the wheel. According to the expert, predictive analytics “is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”

  • Top 10 tips to protect your mobile phone from attacks

    Top 10 tips to protect your mobile phone from attacks

    Since the scandals of eavesdropping of government and business leaders are spreading, the fear of data theft is growing and the interest in finding an optimal protection to make mobile phones safer is more in the limelight.

This week's highlights

An all-encompassing attribution model is still utopian

Category: April 2017 - Marketing Automation & Attribution
In general, companies use marketing attribution software to determine how their marketing activities and campaigns contribute to sales revenue during the prospecting and sales processes. Getting the d
Read more...

Identify the full potential of marketing automation by getting rid of wrong perceptions

Category: April 2017 - Marketing Automation & Attribution
For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online po
Read more...

ObserveIT 7.0 speeds up insider threat detection with actionable analytics

Category: April 2017 - Marketing Automation & Attribution
ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and
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Hotmob launched ALCANZAR, a safety-first demand side platform

Category: April 2017 - Marketing Automation & Attribution
Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content
Read more...

Legal impact of data protection and management in the digital age

Category: April 2017 - Marketing Automation & Attribution
With increasing access to mobile devices and the internet, the amount of data created annually worldwide is predicted to soar to 180 zettabytes (180 trillion gigabytes) in 2025, according to IDC, with
Read more...
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Previous articles

‘Wander’ App brings back the 'social' in social networking and the ‘personal’ to the mass

Category: March 2017 - Social Media & Influencer Marketing
Say goodbye to posting on social networks and waiting for comments, feedback and likes, as Wander is the new, better way of interacting with other people digitally.
Read more...

More people are willing to share personal data in return for rewards

Category: March 2017 - Social Media & Influencer Marketing
According to a recent GfK study, over a quarter (27%) of internet users strongly agreed that they are willing to share their personal data in exchange for benefits or rewards, while in contrast 19% we
Read more...

ESET discovers new Instagram credential stealers on Google Play

Category: March 2017 - Social Media & Influencer Marketing
Researchers at ESET, a global leader in proactive cybersecurity, have discovered 13 new Instagram credential stealers on the Google Play store and provided greater insight into the motivations behind
Read more...

Livestreaming brings your campaigns to life

Category: March 2017 - Social Media & Influencer Marketing
Livestreaming is a powerful emotionalizing medium for its users and many want to share their experiences immediately with friends and acquaintances via social media. This automatically creates a link
Read more...

Why ‘Social Media Listening’ is good for business

Category: March 2017 - Social Media & Influencer Marketing
If it is used without prejudice, ‘Social Media Listening’ can be used by companies to the benefit of business development, sales support, or personnel and product development, to name a fe
Read more...
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Previous month's highlights

Driven by its growing omniscience, eCommerce is omnipresent and aims for omnipotence

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Omnichannel, multichannel, cross-channel, etc. are modern synonyms shoved endlessly around by marketing and the various channels are interlinked functionally and can hardly be differentiated in their significance. Furthermore, since even brick and mortar retail stores embraced the digitalization and integrated mobile concepts, a distinction between channels, online and offline world, actually no longer makes any sense. Shopping is nowadays possible not only (almost) everywhere, but also almost at any time, which is why it is better called "everywhere and all the time commerce”.

Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

The performance marketing technology company, Criteo, just announced Kinetic Design, its newly patented ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront.

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Consumers are very well versed in online shopping and make use of digital tools and technologies before buying products or services. A good piece of advice for vendors is therefore to look at the shopping world from a customer perspective to manage providing a contextually relevant web experience.

Customers want everywhere-commerce and only-for-me-specials

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Online trade has transformed from multi- and omnichannel to "everywhere"- commerce, since online shopping is nowadays not only accessible via different end devices, but practically from anywhere and at any time.

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SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Content Shock is real and makes an impact in 2017

Category: January 2017 - Digital Marketing Trends & Predictions

Are you cyber ready for 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Zee Media Corporation gets ready for the future of broadcasting

Category: January 2017 - Digital Marketing Trends & Predictions

Voice-user interface (VUI)

Category: January 2017 - Digital Marketing Trends & Predictions

Top 10 datacenter predictions 2017 for the Asia Pacific region

Category: January 2017 - Digital Marketing Trends & Predictions

What the heck will drive visual communication and be loved by creatives in 2017?

Category: January 2017 - Digital Marketing Trends & Predictions

Yahoo’s Flurry Analytics: Mobile apps start gnawing on their own kind

Category: January 2017 - Digital Marketing Trends & Predictions
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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