Sunday Feb 26th

Latest News

  • Navigating big (data) influences in 2017

    Navigating big (data) influences in 2017

    Over the past year, big data technology has continued to evolve and become more enterprise ready in terms of usability, back-up, recovery, and performance. Beyond merely analyzing why something happened, big data has enabled us to proactively drive business results and make more meaningful decisions in real-time. Experts have also been studying and predicting the current and continued growth of the big data and analytics market across the globe, especially in data-rich industries such as financial services.

  • Are interstitial adverts becoming obsolete?

    Are interstitial adverts becoming obsolete?

    In such a crowded marketplace of multi-channel marketing, some audiences become ignorant to advertising and some even go as far as using adblockers to avoid irrelevant, unsophisticated adverts.

  • S4M enables advertisers to pay only for human engagements

    S4M enables advertisers to pay only for human engagements

    The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose their mobile ad budgets.

  • Are you cyber ready for 2017?

    Are you cyber ready for 2017?

    Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at the Bangladesh Central Bank, and the massive data leaks as shown by the Yahoo data incidents.

  • Obstacles for predictive analytics still persist

    Obstacles for predictive analytics still persist

    The global predictive analytics market is expected to grow to more than US$ 9 billion by 2020, according to Markets and Markets, mainly because of the transformation from traditional Business Intelligence (BI) techniques to advanced analytics techniques and massive surge of structured and unstructured data.

  • Video Ad-Serving Template (VAST)

    Video Ad-Serving Template (VAST)

    Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens.

  • Tips for copywriters on how to influence the Google ranking

    Tips for copywriters on how to influence the Google ranking

    To be displayed at the top by search engines is the dream of any business. How exactly this can be achieved, however, many don’t know, but we might be able to help a bit by showing you how to adjust your text for SEO.

    Matt Cutts, the former head of the web spam team at Google, gets to the point by highlighting that the quality of your content, and the links that you receive as a consequence, determine how high you are ranked in search engines. We provide you with a few tips that help you making it work:

  • Why throwing tech at a project doesn’t ‘future-proof’ it

    Why throwing tech at a project doesn’t ‘future-proof’ it

    The smartphone (tech) era allows us to capture every good (and bad) hair day down to the finest detail and the selfie has become as routine as brushing one’s teeth, yet – retro-styled mechanical cameras that go ‘click’ and spit out faded photos are making a gigantic comeback. Fujifilm, makers of the popular Instax camera, sold 5 million of these last year, representing a 30% increase year-on-year. What’s more, this analogue camera is outselling digital devices four times over.

  • ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne's new entry-level audio-video encoder and decoder provide broader access to Network Media Streaming

    ClearOne, the leading global provider of audio and visual communication solutions, is broadening the market reach of Networked Media Streaming with the latest streamlined, affordable additions to its industry-leading VIEW Pro family of solutions. The new multimedia streaming components provide more flexibility in creating a mesh-network streaming infrastructure that can grow as an organization grows.

  • ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences

    ion Interactive empowers marketers to engage their audiences with personal and relevant interactive video experiences

    ion interactive, the leading provider of interactive content solutions, rolled out new ion platform capabilities to create and launch interactive versions of Vimeo, Brightcove, Ooyala and HTML5 videos. Its platform ties directly into the APIs of the video delivery networks, making the new interactive capabilities self-contained within ion.

  • Snackable Content

    Snackable Content

    We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tumblr and Pinterest, for instance, got it right with their pursuit of creating content in the form of memes, gifs, videos – all of which are forms of short, easy to grasp and engaging content.

  • Glispa's data-driven approach mediates the major networks and provides the highest yield

    Glispa's data-driven approach mediates the major networks and provides the highest yield

    Just a few weeks ago, the mobile marketing pioneer glispa launched Ampiri, its powerful ad mediation solution that gives publishers full transparency and control over the ad selection process.

  • New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

    New services marketing and management book aims to transform service organizations and cultivate memorable customer experiences

    Professor Jochen Wirtz, National University of Singapore (NUS) Business School’s Vice Dean (Graduate Studies) and Professor of Marketing, has adapted his globally leading textbook – “Services Marketing: People, Technology, Strategy (8th edition)” for industry practitioners.

  • Corporate video:  Know-how saves time and money

    Corporate video: Know-how saves time and money

    How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so, technology is a marketer’s sheet anchor to cope with the increasing complexity and fragmentation of the emerging modern media landscape - just as crucial as know-how and the expertise of professionals.

This week's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising
We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t b
Read more...

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising
How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that vid
Read more...

What’s the secret sauce of great content? Adobe’s answer is culture!

Category: February 2017 - Video Marketing & Advertising
According to Elliot Sedegah’s post on Adobe’s Digital Marketing blog, 43% of consumers ignore companies that deliver irrelevant content, which is scary considering the prediction that more
Read more...

Snackable Content

Category: February 2017 - Video Marketing & Advertising
We are living in an age of information overload, which is why we crave for communication being focused on the essence of the message rather than reading lengthy text. From the beginning, Buzzfeed, Tum
Read more...

Why Virtual Reality is more than just a buzz phrase for the film industry

Category: February 2017 - Video Marketing & Advertising
What do lights, cameras and black chunky headsets have in common? For years, movie theatres have tried different tricks to get audiences into their doors – extra wide screens, surround sound sys
Read more...
View More Articles

Previous articles

Marketing challenges to face up to in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
This year, you will have to deal with a growing number of touchpoints and technological innovations in order to be able to enter into a real dialogue with the customer and to provide an optimal and ab
Read more...

What’s in it for martech and adtech in 2017

Category: January 2017 - Digital Marketing Trends & Predictions
Programmatic marketing, the automated and optimized management of marketing touchpoints across the customer journey, has transformed the way brands interact with consumers. The proliferation of data h
Read more...

SEO gets more device- and use-specific

Category: January 2017 - Digital Marketing Trends & Predictions
Search engine optimization (SEO) lives on trends and has to adapt constantly to algorithm changes. By now, there are no universally valid SEO ranking factors for all areas anymore, according to the Se
Read more...

Upsurge in Indonesia’s digital content consumption and the awakening of the "sleeping" content talents

Category: January 2017 - Digital Marketing Trends & Predictions
Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users.
Read more...

Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

Category: January 2017 - Digital Marketing Trends & Predictions
Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to intern
Read more...
View More Articles

Previous month's highlights

Crowd service platform ‘Mila’ empowers customers to seek help from each other

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Digitization, automation and new business models, are transforming customer service thanks to apps, the Internet of Things or Crowdservicing, making customer care ubiquitous as more and more simple services are taken on by machines.

Make your data actionable with Webtrekk in Asia Pacific

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

Webtrekk, a German analytics and marketing intelligence provider, announced the expansion of its international operations into the Asia Pacific region with the opening of a local representation in Singapore. The city state has emerged as a regional tech hub, putting Webtrekk at the center of a handful of rapidly growing markets.

S4M enables advertisers to pay only for human engagements

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

The fast-growing ad tech company, S4M (Success for Mobile), just announces a Cost-Per-Landing-Page (CPLP) buying model to help advertisers in APAC avoid waste in their media buying model and repurpose their mobile ad budgets.

Top Android shopping apps collect users’ personal information through trackers

Category: November 2016 - CRM: Behavioral Email Marketing & Web Personalization

A privacy risk assessment on Opera Max, a leading data management and data savings app for Android, revealed that more than half of the top 60 Android shopping apps collect users’ personal information through trackers.

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Criteo introduces new creative technology to deliver optimal ad personalization and consistent branding

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Know your customers – especially the anonymous ones

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Singaporeans demand a seamless omnichannel shopping experience

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Enhanced customer-first approach will drive businesses in 2017

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Lessons we learned from data-driven marketing in 2016

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Singaporean consumers demand reliability, consistency, rewards, and recognition with a personal touch

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Collaborating to compete – your enemy could be your best friend!

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

CtrlShift launches data-driven solution suite, r3

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel

Motivation and needs determine your Buyer Personas

Category: December 2016 - Customer Experience – Brand Experience goes Omnichannel
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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