Tuesday Oct 24th

Latest News

  • Rethink privacy, as the new GDPR takes the upper hand

    Rethink privacy, as the new GDPR takes the upper hand

    It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in October 2015, which allowed companies to transfer personal data from the EU to the USA and process them there. There is no binding succession regulation for the time being, but the USA and the EU have agreed on a so-called “Privacy Shield Agreement”, which particularly obligates marketing managers to protect customer data.

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

  • Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

    Opera conducted a survey in the six biggest cities in Indonesia (Jakarta, Surabaya, Bandung, Yogyakarta, Medan and Makassar) to find out more about the browsing habits of Indonesia’s smartphone users and how they use the internet on their devices. The findings reveal that nearly half of the respondents are not satisfied with their default browsers because of slow browsing speed, high data consumption and frequent crashes.

  • Wearable Tech: A growing payment opportunity

    Wearable Tech: A growing payment opportunity

    The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry’s future prospects.

  • Immersive marketing

    Immersive marketing

    The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.

  • Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    Hootsuite's ‘Amplify for Selling’ aims for boosting sales

    The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue.

  • ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT 7.0 speeds up insider threat detection with actionable analytics

    ObserveIT, a threat monitoring and analytics solution provider, unveiled new actionable analytics and the ability to proactively block risky, out-of-policy activities by insiders, giving security and IT teams powerful weapons in the fight to make their organizations more secure.  With the innovations now available in ObserveIT 7.0, the company continues its leadership in enabling customers to ensure that privileged users, vendors and business users do not act in negligent or malicious ways that put their businesses at risk.

  • Foursquare expands presence In Asia with new and expanded partnerships

    Foursquare expands presence In Asia with new and expanded partnerships

    Besides announcing its new Singapore office and growing team based Asia, Foursquare announced new and expanded partnerships with industry-leading companies in Asia.

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • Can the Art of War teach us how to pioneer an innovation industry?

    Can the Art of War teach us how to pioneer an innovation industry?

    It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

  • Hazard source “Mobile Banking”

    Hazard source “Mobile Banking”

    Security issues are on everybody’s mind and top priority for any business industry, especially for financial institutions. Online banking must be safe, whether done in front of a PC or on the road from a mobile device. Since all banks are aware of that, they introduced a new procedure to secure online bank orders, in addition to the dial-in data and the password with the transaction number: With the mTAN, pushTAN, photoTAN or chipTAN processes, banks now offer their customers a wide range of possibilities to generate their TANs, depending on the type of device available, demand of convenience and mood.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

    Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards


    Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
View More Articles

Previous articles

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that&rsquo
Read more...

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the m
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested
Read more...
View More Articles

Previous month's highlights

Convergence 005 | SWITCH: A Consumer Revolution

Category: July 2017 - Internet of Things (IoT) & Wearables

The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables

Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when using artificial intelligence, according to the recent Forrester and Emarsys study ‘Building Trust and Confidence: AI Marketing Readiness in Retail and E-Commerce’. Around half of the retailers surveyed are nevertheless still missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors, the report states.

Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables

Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will be awarded with a grand prize of USD 100,000.

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

View More Articles

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

Acquisition of Algo strengthens Meltwater’s media intelligence platform

Category: August 2017 - Search Engine Marketing & Optimzation

Oh Snap! Is Instagram the new social media darling?

Category: August 2017 - Search Engine Marketing & Optimzation

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation

The rise of voice assistants changes the SEO world

Category: August 2017 - Search Engine Marketing & Optimzation

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation

Balance between search engine optimization and reader-friendly text is important

Category: August 2017 - Search Engine Marketing & Optimzation

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
View More Articles

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