Wednesday Jun 28th

Latest News

  • Navigating a digital future – why it’s time to leave the cave

    Navigating a digital future – why it’s time to leave the cave

    Over 2400 years ago, Plato told a story of a group of people chained up in a cave facing a blank wall. His famed ‘Allegory of the Cave’ depicted a world where a group of prisoners was entertained only by shadows from the light of the fire behind them. This flickering view of silhouettes became their sole reality.

  • Are you cyber ready for 2017?

    Are you cyber ready for 2017?

    Cyber security received heightened interest in 2016 due to a spate of cyber-attacks in the region, such as for instance the one on the database of 55 million voters at the Philippines Commission on Elections (COMELEC), the National Payment Corporation of India (NPCI), US$81 million cyber heist at the Bangladesh Central Bank, and the massive data leaks as shown by the Yahoo data incidents.

  • Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Oracle and Eyeota team up to enhance customer experiences, loyalty and measurable results

    Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets.

  • AdParlor’s new technology disrupts traditional digital creative testing

    AdParlor’s new technology disrupts traditional digital creative testing

    AdParlor Asia launched Intelligence Tags™, a technology that uses artificial intelligence to test the creative effectiveness across a range of social ads, including images, videos, as well as unique formats such as GIFs, cinemagraphs, canvas ads and text.

  • Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Digital in 2017 Report reveals APAC is home to more than half the world’s internet and (mobile) social media users

    Hootsuite and We Are Social released the 6th annual report of social media and digital trends around the world - Digital in 2017. Examining data from 238 countries, the report finds 50% of the world is now connected to the internet and researches the opportunities that increasing connectivity has for organizations worldwide.

  • Retarus issues warning about spam wave claiming to offer stock market tips

    Retarus issues warning about spam wave claiming to offer stock market tips

    The security experts at Retarus are warning users about a spam wave spreading quickly across email inboxes. The email security provider has recently recorded a sharp rise in the volume of messages proposing that readers buy supposedly promising shares. By means of these investment recommendations, cyber criminals are trying to influence the share price of specific companies to their own advantage.

  • The Lisbon International Advertising Festival unveils its trophies

    The Lisbon International Advertising Festival unveils its trophies

    There is still a month left to submit entries to ‘The Lisbon International Advertising Festival” which just revealed its trophy - a crow – which according to the organizer best represents best the Grand Prix, which is entirely black. Along with the gold, silver and bronze figures, the trophy symbolizes serenity and deliberation… Decisions will be made.

  • The legal risks of uncontrolled collaboration and information sharing and how to avoid them

    The legal risks of uncontrolled collaboration and information sharing and how to avoid them

    With the evolution and proliferation of collaboration and information sharing tools, improved mobile connectivity, the adoption of agile working practices and device affordability, users are becoming increasingly self-sufficient and in control of their own IT provisioning, states the law firm Field Fisher Waterhouse in its whitepaper Confidential Collaboration: How to manage regulatory compliance & data privacy while keeping your data safe. The legal experts highlight that many organizations are still too slow to realize the threats posed by ungoverned collaboration and information sharing and provide some advice.

  • Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    Combine the power of business process automation, turnkey managed services and IP protection for maximum profitability

    BitTitan, a pioneer in Managed Services Automation, just expanded its MSPComplete platform with the addition of business process automation, turnkey managed services, and intellectual property (IP) standardization and protection.
    The company empowers IT service providers (ITSPs) and managed service providers (MSPs) to increase recurring revenue, reduce service delivery costs and operationalize employee knowledge.

  • Corporate video:  Know-how saves time and money

    Corporate video: Know-how saves time and money

    How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so, technology is a marketer’s sheet anchor to cope with the increasing complexity and fragmentation of the emerging modern media landscape - just as crucial as know-how and the expertise of professionals.

  • Zenith’s Media Consumption Forecast 2017

    Zenith’s Media Consumption Forecast 2017

    According to Zenith's latest Media Consumption Forecast, 71 % of the total Internet consumption will be allotted to mobile this year, whereby the largest growth rates are expected in North America (75%) and the Asia Pacific region (75%).
    It is even forecasted that by 2019 a quarter of the world's total media consumption will be spent on the mobile Internet. Worldwide, people will then use the mobile web via browsers and apps 122 minutes a day, which is an enormous growth, considering that in 2010 it was only ten minutes.

  • New FUSIO by S4M platform provides anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs

    New FUSIO by S4M platform provides anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs

    Following months of R&D and MRC accreditation, the mobile-first advertising technology company S4M (Success for Mobile), unveiled a next generation anti-fraud mobile ad technology with real-time visualization of mobile campaign KPIs and a simplified user interface.

  • Enhanced customer-first approach will drive businesses in 2017

    Enhanced customer-first approach will drive businesses in 2017

    Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the way businesses reach out to consumers to offer products and services, influencing the purchasing decisions of consumers. In 2017, customer engagement will become smarter, more personalized and contextual – all thanks to emerging technologies such as data analytics, artificial intelligence and more.

  • Microsoft’s vision for more intelligence — from the cloud to the edge

    Microsoft’s vision for more intelligence — from the cloud to the edge

    "In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

This week's highlights

Messenger services – opportunity or digital security risk?

Category: June 2017 - Mobile Marketing & Apps
With more than a billion users worldwide, Whatsapp is one of the great success stories of our digital era In Asia, the mainly privately used messenger service is particular popular in Malaysia, but al
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RelevanTech’s app discovery tool allows Glispa to reach large, targeted audiences

Category: June 2017 - Mobile Marketing & Apps
The mobile ad tech company Glispa Global Group announced the acquisition of Tel Aviv-based carrier distribution company RelevanTech to further strengthen its position as one of the top independent pla
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Hootsuite's ‘Amplify for Selling’ aims for boosting sales

Category: June 2017 - Mobile Marketing & Apps
The social media management platform Hootsuite launched Amplify for Selling, a powerful, mobile-first solution designed to help sales teams be successful on social by generating leads and fostering re
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Mobile-first Indexing and what website operators should consider to meet with success

Category: June 2017 - Mobile Marketing & Apps
More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.
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Machine learning upends rules of mobile marketing

Category: June 2017 - Mobile Marketing & Apps
A focus on last week’s Mobile Marketing Association (MMA) Forum Singapore 2017 has been how mobile industry players can harness the power of machine learning to transform complex data points int
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Previous articles

Rethink privacy, as the new GDPR takes the upper hand

Category: May 2017 - (Cyber) Security & Data Protection
It’s all haywire when looking at data protection in Europe and I am wondering about the impact it will have on the Asian business world. After 15 years, the Safe Harbor agreement got dumped in O
Read more...

Cyber-attacks can hit anyone, anytime – you can be next!

Category: May 2017 - (Cyber) Security & Data Protection
As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security
Read more...

Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

Category: May 2017 - (Cyber) Security & Data Protection
Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a m
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Asia Pacific’s financial services industry has still a long way to go regarding IT security

Category: May 2017 - (Cyber) Security & Data Protection
IDC highlights in one of its recent reports that IT security of financial services organizations might not be as advanced as expect, bringing the confidence in their good service down. Trust is a crit
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Ambivalence: Who is responsible for data protection?

Category: May 2017 - (Cyber) Security & Data Protection
The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their pe
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Previous month's highlights

Snackable content manages the balancing act between pleasing content and monetarization

Category: February 2017 - Video Marketing & Advertising

We know by now, that there are only split seconds to wow someone with content in today’s fast-paced digital time, therefore marketing messages must be compelling, easy to read, and can’t be too long. Media companies and brands that got it, therefore provide more and more often snackable content, which means short, concise, fast and preferably good content with qualitative added value.

Corporate video: Know-how saves time and money

Category: February 2017 - Video Marketing & Advertising

How people are watching video content changed in profound ways with the rapid expansion of mobile phones and other connected devices, like TV sets, PCs, smartphones, or media tablets. Fact is that videos are an integral part of company communications and need to be produced the right way for a successful deployment. To do so, technology is a marketer’s sheet anchor to cope with the increasing complexity and fragmentation of the emerging modern media landscape - just as crucial as know-how and the expertise of professionals.

Google just released the Top 10 YouTube ads that captured the attention of Singaporeans

Category: February 2017 - Video Marketing & Advertising

The YouTube Ads Leaderboard showcases the most creative ads that people have chosen to watch and celebrates the brands that performed best in Singapore from July to December 2016 through a combination of popularity and promotion.Companies taking top positions on the YouTube Singapore Ad Leaderboard span lifestyle, food and beverage and the financial sector, demonstrating brands’ recognition of YouTube as an important part of their marketing strategies to complement traditional advertising on TV.

Videos come to marketers’ rescue amid consumers' drastically declining attention span

Category: February 2017 - Video Marketing & Advertising

Video advertisements are more popular than ever as the rewards can be high for publishers and advertisers considering the move towards the consumption of video on multiple screens. Reason enough to get familiarity with the medium, don’t you think? Besides, scientists claim that the human attention span has finally reached the level of a goldfish – and even undercuts it – which is definitely a good reason to consider video advertising to convey a message.   The experts in marketing and communications have long since known that texts are flown over, decisions about the sharing of an image are made in nanoseconds and that it becomes increasingly difficult to arouse attention. Obviously, all these are convincing arguments why visual content enjoys priority in social media and gains popularity among digital marketers.  

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Livestreaming brings your campaigns to life

Category: March 2017 - Social Media & Influencer Marketing

Alpha users

Category: March 2017 - Social Media & Influencer Marketing

What is allowed and ‘legal’ in Influencer Marketing?

Category: March 2017 - Social Media & Influencer Marketing

Social media overtakes print in ad spend

Category: March 2017 - Social Media & Influencer Marketing

AdParlor’s new technology disrupts traditional digital creative testing

Category: March 2017 - Social Media & Influencer Marketing

Socialyk, the world's first human centric SaaS based networking platform

Category: March 2017 - Social Media & Influencer Marketing

Pressure is on to keep up with personalization vs privacy

Category: March 2017 - Social Media & Influencer Marketing

Protect your brand by monitoring social media

Category: March 2017 - Social Media & Influencer Marketing
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