Sunday Mar 26th

Latest News

How to utilize Data for better Customer Relationships
In the past few decades there have been a lot of changes in marketing - from mass marketing to direct marketing and with the current shift of customers gaining more control and marketers becoming the audience.
Read more...
How service-oriented Communication contributes to Customer Loyalty
In the past ten years, new media have changed the relationship between companies and customers more than anything before, forcing today's marketing approaches to be customer-oriented by aligning the entire organization to the needs of target groups.
Read more...
comScore’s holistic Measurement Solution that validates Advertising Impressions and Audiences
comScore, Inc., a leader in measuring the digital world, announced early this year the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery that enables a holistic view of campaign delivery and a verified assessment of ad-exposed ...
Read more...
CRM goes XRM: From Customer to Multi-Relationship Management
Customer relationship management is crucial, but organizations also need to manage many other relationships that are integral to success: employees, partners, suppliers, distributors, vendors, and many other critical stakeholders.
Read more...
Tealeaf Brings Mobile Customer Experience to the Forefront
According to a Forrester Research report, mobile commerce has matured from a nascent to a critical commerce touch-point in just two years, pointing out that today's mobile offerings must be both fully transactional and support the customer's end-to-end experience with a retailer to satisfy customers ...
Read more...
XRM - the natural Evolution of CRM
The xRM concept has evolved over the past ten years from the sales force automation (SFA) and customer relationship management (CRM) applications of the previous decade to the sophisticated everything (x) management solutions of today. xRM allows you to leverage technology to create efficiencies and ...
Read more...
Countdown to MMA Forum 2012 is on – your Chance of getting a Look into the Future of a Smarter Tomorrow
Held for the fourth time in Singapore, the Mobile Marketing Association Forum 2012 will run from 23-25 April 2012 at the Grand Hyatt, Singapore, and is the Asian iteration of the Mobile Marketing Association's renowned Forums that bring together thought leaders from the mobile marketing and advertis ...
Read more...
Open Source CRM Systems in Comparison
visual4, a media company from Stuttgart, Germany, compared three open source CRM systems in a study - XRMS CRM, vtiger CRM and SugarCRM - and also added the commercial open source CRM info@hand for better comparison. As it is not easy for small and medium sized companies to evaluate and chose the ap ...
Read more...
Future Trends in Relationship Management
Martin Hubschneider is Chief Executive Officer (CEO) of CAS Software AG, which he founded in 1986. He is an Expert in the field of CRM, chairman of YellowMap AG, CEO of Leser-Auskunft GmbH, as well as on the board of directors of PTV AG.
Read more...
An Expert Opinion on CRM Future Trends
According to Dr. Nils Hafner, professor for CRM at the Lucerne University of Applied Sciences and Arts in Switzerland, who is at the same time head of the Customer Competence Institute in Switzerland and Germany, the most important worldwide CRM Future Trends are:
Read more...
Marketers must adapt, differentiate and innovate in Social CRM, SaaS and IMM
The marketing predictions for 2012 of the research firm Gartner highlight in particular social CRM's further acceleration of software as a service (SaaS) and larger rationalization of integrated marketing management (IMM).
Read more...
Congenii Consulting Group forecasts CRM Trends 2012
Communication with customers is changing as rapidly as online environments are developing. Especially with mobility increasing so fast, companies are faced with having to adapt and expand their customer contact channels in the CRM environment.
Read more...
Hong Kong Consumers feel inundated by Marketing Communications – with serious Consequences
According to new research from Experian, a global information services company, Hong Kong consumers are suffering from information overload and no longer respond to blanket marketing.
Read more...
Customer Experience across Channels and Segments Accelerates
For two good reasons the business world's emphasis on managing the customer experience has quickly evolved from a tactical sales and service challenge to a C-level topic with strategic implications:
Read more...
Record Performance for CRM Applications Market Worldwide
According to the market research company IDC, the global CRM applications market recorded a very strong revenue performance last year with 18.2 billion US dollar and a growth rate of 11% compared to the previous year.
Read more...
NewsGator’s aggressive Expansion into the Asia-Pacific Region with advanced Social Computing Capabilities to Microsoft Productivity and Collaboration platforms
In response to rising demand for powerful social computing solutions on the Microsoft platform, NewsGator is aggressively expanding into the Asia-Pacific region.
Read more...
Skype Advertising available for Brands in Southeast Asia
Microsoft Advertising just announced the availability of Skype advertising inventory in Singapore and Indonesia. Additionally, Catcha Digital finalized a deal with Microsoft Advertising to be the exclusive advertising representative of Skype in Malaysia, covering MSN Malaysia (MSN.com.my), Windows L ...
Read more...
New Release of Convergys CRM 2.0 combines and enhances Microsoft’s Market proven Dynamics CRM Platform
Convergys Corporation announced the worldwide availability of its latest release of Convergys CRM, powered by Microsoft Dynamics CRM 2011.
Read more...
Gemalto Mobile CRM Platform for Effective Communication with Mobile Subscribers
The prevalence and convenience of mobile devices have made them indispensable for users. Not just for making calls anymore, mobile phones are redefining the digital lifestyle - from text messages, social media, photo sharing and gaming etc.
Read more...
Case Study: Optimized Customer Service and Sales Operations with IceWarp’s LiveWebAssist
  The Four Seasons Hotel in Limassol, Cyprus, decided to become an early adopter of a new technology and adopted LiveWebAssist – an innovative multilingual business chat from IceWarp.
Read more...
Rise of the connected Customer and the new Era of Relevance
Good customer service used to be one of the secrets to business success, but it seems that in our digitally driven business thinking, with automated processes and systems, we got lost, wondering why with all the data at hand today, customers are often even farther away from us than ever before.
Read more...
Version 10 of OpenText ECM Solution integrates SAP Business Processes
OpenText announced Version 10 of its popular OpenText Extended ECM for SAP® Solutions that now includes support for the SAP Customer Relationship Management (SAP CRM) and SAP Supplier Relationship Management (SAP SRM) applications among numerous other enhancements.
Read more...
Considerations for CRM Software Comparison
Selecting the right Customer Relationship Management (CRM) software can be challenging, especially if you require high functionality and specific CRM functions to derive value from the selected platform.
Read more...
Announcements
InMobi announced the appointment of Jayesh Easwaramony as Head of Business Development, Asia Pacific. He will drive business growth in the region through acquisition of marquee publishers and developers. Jayesh joins InMobi from Frost and Sullivan, where he was Vice-President of the IC ...
Read more...

April 2012 - CRM & Data Quality

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg