Tuesday Feb 28th

Latest News

Online ad engagement drives better brand results
Opinions on ‘what makes a good ad’ may be divided, but there is general consensus that creativity in advertising aims to stimulate a positive reaction towards a brand.
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Éclat with the right name and branding process
Outside of market-based interaction, the topic of “naming” is not very present. A person hardly wastes consciously thoughts on the subject, except for the birth of their own child, when they realize that finding a name for their child isn’t an easy feat. So you can imagine that in the context ...
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How social media affects branding
Social media has a huge impact on branding as it encourages the user to share stories and details with others. But, be aware that social media communication messages need to be completely different from advertising to encourage the consumer to share.
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Reloaded Interactive launched dynamic in-game advertising network
Reloaded Interactive, one of the World's largest in-game ad companies, announced mid of the year the launch of a dynamic in-game advertising network that is capable of delivering real-time ads within AAA game titles for console, mobile, and PC platforms.
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Implicit brand management is nonsense
Engineers and scientifically trained people are usually rolling their eyes if they get offered things that are not exactly measurable. No wonder then that marketing has for them the image of a pathetic pseudo-science, although at least digital marketing finally starts measuring almost everything as ...
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Mobile ad games - a powerful marketing tool
Advertainment, the concept of merging brand communication and entertainment to obtain the dwindling attention of consumers, is by no means new. On the contrary, with regard to the acceptance rate, computer games are clearly on the fast lane and in the field of Internet and design agencies a niche ma ...
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Lawyers are indispensable for branding agencies
Intangible assets are becoming more and more often key differentiators in an increasingly competitive global commercial market. This means, as you can imagine, good business for branding agencies and their legal advisors, as their creative output is focused on generating intellectual property rights ...
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Samsung is top Asian brand
It won’t come as a surprise to anyone that Apple and Samsung are much loved brands, I decided to take a look at since the topic of the month is ‘branding”. As the smartphone giants’ battles have once again been heating up this year, I would like to highlight both companies’ branding succes ...
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It may be the cock that crows, but it is the hen that lays the eggs
I was woken this morning by my twelve year old bouncing into the room declaring he had a new customer. Its Sunday, the world never sleeps if you are a young entrepreneur.
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Singapore SMEs usher in new era of business productivity
As Bloomberg recently reported, Singapore is booming and the Southeast Asian economic powerhouse expanded its overall 2013 forecast, expecting a final tally of 3.5-4 per cent GDP growth for the year.
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Brands of local origin dominate the list of Meaningful Brands in Asia Pacific
The results from Havas Media Group’s 2013 Meaningful Brands statistically reveal that the top “meaningful brands” outperform the stock market by 120%, and demonstrates in hard financial terms how the relationship between people and brands can benefit from measuring, communicating and deliverin ...
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Strategies against brands’ loss of relevance
According to James Hammond, author of the international best-selling book Branding Your Business, “a brand is the total emotional experience a customer has with your company and its product or service”. He states further that a strong brand increases a company’s sales volume, besides creating ...
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Brand clutter can create a marketing bubble
The agency Young & Rubicam has built a database that by now includes around 40,000 brands. Using a specially developed tool, the Brand Asset Valuator (BAV), the company measures the development of brands in more than 40 countries since 1993 - analysing more than 75 metrics.
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In-game advertising adds realism and creates positive feelings towards brands
There are essentially three major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games, revealing a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games that a ...
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Points of difference or points of parity: How to position your brand competitively
According to David Aaker, Vice Chairman of the strategic brand and marketing consultancy Prophet, “most brand strategists are focusing on “points of difference” (POD) that will give consumers good reasons to prefer their brand, since the key to winning is assumed to be differentiation.” “H ...
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Luxury brands follow shoppers into the digital realm
According to a new eMarketer report, The Luxury Consumer: Shoppers Lead Brands to Digital Channels, the appeal of buying luxury goods goes beyond owning the actual item for many luxury consumers —it’s the experience surrounding the purchase of an expensive item.
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Interbrand’s Best Global Brands Report
Interbrand, the world's largest brand consultancies, expanded and improved its service capabilities as well as abilities in dealing with cross-language and cross-cultural branding even further after being acquired by Omnicom Group in 1993, having now 42 offices in 28 countries.
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UM cracks social code the 7th time
UM, a division of IPG Mediabrands, just released Wave 7 this week, the world’s most ambitious, largest and longest-running survey, that includes data of more than 1 billion active internet users. Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken ...
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Big Data in marketing: 5 reasons why it matters
According to marketing trend specialists, Gartner, 'By 2017 the CMO will spend more on IT than the CIO'. This prediction seems like a complete game changer. A survey by Infogroup Targeting Solutions and Yesmail Interactive indicates that marketers are gearing up to invest heavily in Big Data during ...
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Announcements & appointments
Branded is already planning with great fervor its program for Music Matters 2014! Take a look at the sneak preview of next year’s line-up. So far Branded secured five amazing keynote speakers: The Super Agent and Digital Pioneer - Marc Geiger, Head of William Morris Endeavor’s Music Department ...
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Marketing is building a brand in the mind of the consumer
Greg Stine, founder and President of Polaris, Inc., a branding solutions company, explains in his whitepaper The Nine Principles of Branding that your brand is who you are — your strength, your integrity and your reputation. It’s not simply how your logo is displayed, but rather the emotional an ...
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