Archives 2009 July - Aug
The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive with regards to our marketing campaigns. This article focuses on next generation online marketing, taking into consideration various types of online advertisement opportunities to give a rough overview of the broad subject.
According to the blog search engine Technocrati, there are by now around 115 million Weblogs and over 250 million pieces of tagged social media world wide. On top of this...
The evolution of blogs has happened fast. Micro-blogging is fast making its presence felt. According to Wikipedia, micro blogging is a form of multimedia blogging that al...
Just why should marketers even consider using Twitter, you might ask? Easy…Marketing with Twitter is a good way to bring in additional traffic to a website. It is also go...
RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.
If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of "info flyer" of the new kind and as a re...
Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.
A po...
The face of Web 2.0 changed with the advent of video sharing websites, in particular, YouTube. For marketers, YouTube has carved a niche for itself when it comes to the p...
The mobile internet is becoming increasingly profuse through the use of cell phone applications and location based services (LBS). Most businesses have recognized the dev...
Social media and SEO (Search Engine Optimization). These two online marketing strategies are so intertwined that a media marketing campaign cannot ignore one or the other...
There is no denying that things move and change very rapidly on the Internet. One of the hottest things right now in the online marketing world is social networking. Sup...
Social media encompasses Internet-based and mobile applications used for sharing and discussing information such as blogs, wikis, RSS feeds, forums and social networking ...
The fear of too much "me" in "social media" is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However,...
From the Internet to the iPod, technologies are transforming our society and empowering us. From the moment it was founded in 1990, the Electronic Frontier Foundation (EF...
Next-generation digital marketing strategies provide all the metrics necessary to evaluate advertisement reach and effectiveness, helping advertisers save costs and creat...
The mobile industry’s enthusiasm for mobile advertising and mobile internet is still vivid. With continuously developing technologies and finally more realistic expectati...
Years ago, in one of the first issues of Asian e-Marketing, I already made the prophecy of the sooner or later death of print and that electronic media will be continuous...
The analysis, how many Internet users visit an owner’s website and what triggered them to go there, is always on the agenda of communications decision makers. However, in...
I am not sure if you were following the recent intense discussions on the topic “fraud in affiliate marketing”. It revolved around the idea that affiliate networks and ag...
When Oprah Winfrey and Ashton Kutcher start to use social networking services, it makes headlines across the globe and raises consumer awareness of these emerging communi...
A recent study by the Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing...
Research firm International Data Corp (IDC) predicted just a few months ago that worldwide spending on Internet advertising will grow at a phenomenal annual rate of 15 to...
A cornerstone of Google’s algorithm is its reliance on links between websites. Google uses these links to mainly discover new websites and web pages as well as figure out...
There is no denying that social networking is on the rise. Social networking sites are basically online communities that allow people refers to the building of online com...
Social networks have recently proven themselves enormously popular, and Twitter is no exception to this rule: One of its key aspects is the possibility to use it to keep ...
Lured by the convenience and ease of conducting financial transactions with a single click, online banking is coming of age in India and many other parts of Asia. As a re...
Finally the television experience has reached the small screen and most loved gadget as well – the mobile phone. But by trying to deliver rich content to millions of mobi...
The world of digital media is transforming around us every day. Digital lifestyle consumers are flocking to new technologies, challenging traditional ways of doing busine...
Pacific Research Institute developed Click Confidential: A Privacy Primer for the Social Web in June 2009 and released the document early in July 2009. The report was writt...
WURFL stands for Wireless Universal Resource FiLe. It is part of a FOSS (which stands for Free and Open Source Software) community effort focused on the problem of present...
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