Millions of marketers, who faced with dwindling budgets and constrained resources, are engaging financially challenged consumers in an ever-growing, cluttered and competi...

If podcasting is used like an advertisement in the Web 2.0-shell, it is wasted money. But if you consider podcasting as a sort of "info flyer" of the new kind and as a re...

Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions...

Mass advertising is increasingly becoming a nuisance and evaporates often ineffectively. Who has a purchasing intention nowadays, believes more in what friends recommend....

If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Website has the power to influence others and should therefore be tak...

Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.

A po...

There is definitely a difference between a good podcast and one that is not. Podcast production takes effort, but anything worth doing is worth doing right. Strive toward...

Ogilvy estimates that just under a 3rd of the world’s online population or a staggering 456 million users in Asia are actively consuming social media, which is becoming e...

To use the Web 2.0 as a company, you don’t need to instantly start to blog and build up a community. These are the most important tools and facts to remember when using t...

Living in the virtual world has become part of our everyday life. Many people cannot imagine a day going pass without checking their notifications on Facebook or finding ...

IBM’s recently released X-Force Trend report reveals that Web applications remain the Achilles heel for the security industry. According to the study, more than half of v...