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Home Archives 2009 May - June

May - June 2009

Bid farewell to classic search engine optimization

Bid farewell to classic search engine optimization

Just as users’ habits and content change rapidly and continuously on the Internet, all measures in the SEO field have to be reviewed and adapted thoroughly in the future.

Admittedly, the classical concept of SEO and its relevance have already moved mainstream in the minds of marketing professionals. And that’s how it has to be, as whoever operates a website has to know how to make a site easily detectable in the net space out there in order to remain successful.

This includes on- and off-page optimization, which means the structured and with regards to content, optimized Web design, as well as the clever placement and linking of the own Website to other platforms.

The problem is that those measures are well known and are now being used by almost everybody. Thus, it is increasingly more difficult to distance yourself from competitors and the only chance that’s left is specialization.

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5 Best Practices that Drive ROI in Search Engine Marketing

5 Best Practices that Drive ROI in Search Engine Marketing

Search engine marketing may be on most marketers’ radar but the path to successful SEM is still no bed of roses. In this whitepaper, Coremetrics delves into the opportuni...

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Deconstructing the Keyword Efficiency Index

Deconstructing the Keyword Efficiency Index

Unlike keyword advertising, it isn’t possible within the scope of search engine optimization to test out all thinkable terms, combinations and synonyms, simply because th...

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It’s a Keyword World

It’s a Keyword World

No tool in the world, no analytical model and no intuition are a match for the best keyword analysts in the world: the user. And thanks to keyword advertising, or let’s s...

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Social Networks: Raising the Game of SEO?

Social Networks: Raising the Game of SEO?

Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a ...

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Performance Marketing Tracking Tools Demystified

Performance Marketing Tracking Tools Demystified

Get an overview of the different categories of tools for performance measurement and optimization of online marketing disciplines. The following will give you some furthe...

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Web Analytics: What Every Marketer Should Know

Web Analytics: What Every Marketer Should Know

The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. In addition, the explosion of sear...

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Heralding the New Era of SEO

Heralding the New Era of SEO

The SEO market has for been at a turning point for quite some time now, emphasizing that the gold rush times are definitely drawing to a close while real conceptual work ...

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Search Engine Optimization Techniques to Avoid

Search Engine Optimization Techniques to Avoid

There are several things, considered "spamming", that you can do to try to get your page listed higher on a search engine results page, but we recommend that you never tr...

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When Words are Key

When Words are Key

In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine ...

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Search Engine Spiders (Robots) and what you should know about them

Search Engine Spiders (Robots) and what you should know about them

Understanding the basic structure of how search engines register Web sites is crucial to succeed in search engine optimization (SEO). It is one of the most effective web ...

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Search engine marketing: In the beginning there is always the word

Search engine marketing: In the beginning there is always the word

Search engine marketing is fundamentally tied with language, simply because there is no bypassing filling out a search form with words to get a list of various popular se...

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Top 2009 SEO Trends

Top 2009 SEO Trends

Matt McGee, an independent online marketing and search engine optimization professional with expertise in SEO for local businesses and small businesses, has shared some i...

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Mastering the Search Challenge

Mastering the Search Challenge

We all know that search engines make crack sales teams, converting high percentages of leads in a cost-effective manner. But search engine marketing (SEM) can be an exact...

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What’s the Fuss about SEO?

What’s the Fuss about SEO?

There is simply no denying that search engines are a dominating force on the Internet. Millions of people search online for their topics of interest every single day. In ...

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Search Engine Marketing: The importance of a good search engine ranking

Search Engine Marketing: The importance of a good search engine ranking

Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find informatio...

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SEO: A Brief Walk through the Past, Present and the Future

SEO: A Brief Walk through the Past, Present and the Future

When it comes to Search Engine Optimization (SEO), the pace of change has been and still is, mind-boggling. Emphasizing this is Google who says that last year alone, they...

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The Cost Effective Alternative to Market in a Downturn

The Cost Effective Alternative to Market in a Downturn

Marketing budgets frequently end up on the chopping board during economic uncertainties.

Fortunately, it is not all doom and gloom. According to a recent study conducted b...

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Response to ads in Q12009 impacted by global economic slowdown

Response to ads in Q12009 impacted by global economic slowdown

The Fournaise Marketing Group has recently revealed that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21% les...

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Definition of success in online dialogue marketing

Definition of success in online dialogue marketing

Research has shown that people hardly ever go beyond the top 30 results listed from a search. In fact, the top 30 results get over 90% of search traffic and the top 10 re...

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Case Study – AirAsia Increases User Awareness with Yahoo! Mobile

Case Study – AirAsia Increases User Awareness with Yahoo! Mobile

The mobile phone market represents one of the fastest growing areas in Asia.  Mobile usage and in particular mobile Internet is on the rise.  Innovations in mobile handse...

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SearchWiki: Google’s Personalized Search

SearchWiki: Google’s Personalized Search

Launched in November 2008, Google’s SearchWiki allows people to re-order the ranking of search results, delete any search results they don't like, and move other returned...

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Experian Marketing Analytics – Providing a World of Insight

Experian Marketing Analytics – Providing a World of Insight

Today’s tough economy puts marketers under stiffer pressure to justify their expenses, giving marketing relevance a higher priority more than ever. Experian a global lead...

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Coremetrics: SEO Made Easy

Coremetrics: SEO Made Easy

Guided by the principle that marketing should be managed like any other critical business function, online marketing and optimization is imprinted in Coremetrics DNA. 

Whi...

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Web Analytics and SEO Go Hand-in-Hand

Web Analytics and SEO Go Hand-in-Hand

The World Wide Web is home to millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page ranks. So what sets your busines...

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Notion Age: Making Visions Come Alive on the Web

Notion Age: Making Visions Come Alive on the Web

If you are looking for a professional Search Engine Optimization (SEO) service you may want to know more about Notion Age Pte Ltd. The Singapore based digital marketing a...

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ZUJI: A Goliath in SEM & SEO

ZUJI: A Goliath in SEM & SEO

Search engine marketing (SEM) and search engine optimization (SEO) are the powerhouses of proactive marketing for online travel company ZUJI across the Asia Pacific.

As on...

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Singapore Computer Society Rides the Digital Wave with its Latest Chapter

Singapore Computer Society Rides the Digital Wave with its Latest Chapter

Last month the Singapore Computer Society launched a new Chapter targeting the Interactive Digital Media (IDM) industry. Set up to play an active role in the formation of...

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Helping Customers grow their websites through SEO

Helping Customers grow their websites through SEO

Enetiq Asia is multidisciplinary design and marketing consultancy company focusing on eMarketing, website design and hosting services. The company’s vision is to help com...

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Google Analytics makes a splash in Asia with new features and a new program

Google Analytics makes a splash in Asia with new features and a new program

Two months ago, during their Analytics event held in Singapore, Google announced the expansion of its web analytics offerings in Southeast Asia. New features were unveile...

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Google stirs up controversy with the opening up of bidding on trademarked keywords

Google stirs up controversy with the opening up of bidding on trademarked keywords

Last year, Google made a landmark decision to open up bidding on trademarked keywords to AdWords advertisers worldwide. From June 4th 2008, companies in selected countrie...

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Leading SEO Scams

Leading SEO Scams

Everybody wants their website to be ranked Number 1 in the search engines. However, it is imperative that you are vigilant against so-called SEO firms that promise the mo...

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Google Analytics

Google Analytics

Google Analytics is a free enterprise-class web service that shows advertisers, marketers and website owners how visitors interact with their website and how to maximize ...

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TIPS: Demystifying Web Analytics

TIPS: Demystifying Web Analytics

Defining basic terms will help web site owners and webmasters find web analytics useful.

 

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Contents (May - June 2009)

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