Archives 2009 Sept - Oct
The mobile phone has emerged as the 7th mass media channel, but it has to be emphasized that it is as different from the internet [6th Mass Media] as TV [5th] is from radio [4th]. Trying to force concepts from the internet, TV, or other previous media would produce a disappointing audience experience on mobile, but understanding the unique power of mobile as the 7th mass media can deliver radical new concepts and new players and winners.
The mobile opportunity is tremenous. In Asia Pacific alone, mobile subscribers are forecast to reach three billion in the near future with penetration rates 20 times high...
It is no surprise that mobile social networks are beginning to become more and more popular. After all, mobile users constitute one of the biggest growth areas in the onl...
Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understan...
Increasing mobile usage as well as technical handicaps regarding the presentation of mobile content requires a special kind of e-mail marketing for mobile phone and smart...
Online banking is popular in order to pay for instance comfortably your bills from home or to manage custody accounts. But floods of phishing e-mails and increasingly sop...
They become smarter and smarter, our elegant darlings in the small business bags and black briefcases. Mobile phones morphing to smartphones; portable handhelds mutating ...
Whoever is planning to sell or scrap his old computer, used mobile phone or used storage media, should make sure that all files are really deleted - so let me tell you ho...
According to Kaspersky Lab, the first proof of concept virus for smartphones running Symbian OS appeared in June 2004. In the autumn of 2004, three mainstream parasites f...
Almost all discussions on computer viruses raise the question which countries developed the threat and the media often yields to temptation to lay the blame stereotypical...
Mobile phones with built-in office and Internet functions, so-called smart phones, start to become omnipresent and consequently inspire more and more hackers and virus wr...
According to research of Frost & Sullivan, North Asia is light years ahead of all other Asian sub-regions in terms of mobile service innovation and revenues, especially d...
China Telecom, the country’s biggest fixed operator, demonstrated strong growth in the mobile market in 1H09. The 3G licence it was granted in early 2009 has provided it ...
The faster a message finds its recipient, the higher is the "desire by the other" to get a quick response, I recently read on the German Website “mobile zeitgeist”, where...
The mobile platform finally seems to show some signs of living up to the widespread expectations as mobile entertainment in the form of movies, TV-series, audio podcasts,...
Working with mobile devices is on the rise in almost all companies. Besides the already established laptop, employees revert more and more often to the PDA or smartphone ...
The GSM Association (GSMA) has recently announced that it is endorsing a new 3GPP (3rd Generation Partnership Project) standard called Integrated Mobile Broadcast (IMB), ...
From Sony's "Walkman" in 1979, to mobile CD and MP3 players, the mobile music entertainment celebrated in July this year quietly and secretly its 30-year triumph.
A recent report from IDC Financial Insights emphasized that banks need to prepare themselves for the coming wave of mobile adoption to avoid being left behind by competit...
Modern mobile phones have nowadays a wide range of functions, such as a camera, Internet access, MP3 player, navigation equipment or a game console. The coercible conclus...
“Mobile marketing is not being used to its full potential by marketers,” says Rohit Dadwal, managing director, Mobile Marketing Association, Asia Pacific.
Nokia is not wavering from its vision of building a more vibrant mobile ecosystem. This drive was once again emphasized at the company’s OneConnectedWorld event held rece...
With the mobile device becoming our constant companion in business as well as in our personal lives and the mobile web becoming more pervasive, it’s not surprising that p...
Ever since the rise of the SMS (short message service) in the early 2000s, businesses have viewed it as an additional avenue in which to reach out to their consumers, ini...
Wardriving is the act of searching for Wi-Fi wireless networks by a person in a moving vehicle, using a portable computer or PDA. It derived from the term wardialing from...
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