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The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standards and guidelines to support the growth of a new industry,” said Federico Pisani Massamormile, MMA’s Global Board Chairman and Interim CEO.
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Australia's accelerating numbers of mobile Smartphone owners are using their handsets to access data more frequently than using the telephone feature,
Move over, EQ and IQ, there's a new Q in town. DQ or Digital Quotient tells you how savvy you are in the digital space.
For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to...
