Web 2.0, video on the Web, mobile Internet, and e-commerce are once again hot contenders for discussions, conferences, trade fairs and road shows. So if you intend to drop these terms nonchalantly at the next meeting you will most probably attract only little attention.
While communication and information are still the main reasons to use the Internet, the new trend among the trends is called differentiation. Old and new technologies retain principally the basic elements that allow the wise and efficient use of the new media. Within these limits users reveal specific habits and needs, aimed at individuality and ubiquity.