The arrival of the iAd platform will see Apple move into the one part of the mobile market from which it has previously been absent – mobile advertising. The iAd platform, announced at the recent iPhone 4.0 OS launch, supports in-application advertising that will span the iPhone, iPod touch, and newly launched iPad.
Apple is being typically bullish in predicting great things for its advertising play. CEO Steve Jobs reckons there will soon be around 100 million Apple devices on the market and that most of people’s mobile activity will be dominated by applications, on which they will spend around 30 minutes per day. According to Jobs, if ten ads were to appear on each device every day, this would make for 1 billion ad impressions daily. The potential revenue from this scenario could be substantial.