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Home Archives 2010 July

July 2010

Apple pulls Mobile Advertising into its Ecosystem

Apple pulls Mobile Advertising into its Ecosystem

The arrival of the iAd platform will see Apple move into the one part of the mobile market from which it has previously been absent – mobile advertising. The iAd platform, announced at the recent iPhone 4.0 OS launch, supports in-application advertising that will span the iPhone, iPod touch, and newly launched iPad.

Apple is being typically bullish in predicting great things for its advertising play. CEO Steve Jobs reckons there will soon be around 100 million Apple devices on the market and that most of people’s mobile activity will be dominated by applications, on which they will spend around 30 minutes per day. According to Jobs, if ten ads were to appear on each device every day, this would make for 1 billion ad impressions daily. The potential revenue from this scenario could be substantial.

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Mobile Access of Handheld Devices Put Companies at Risk

Mobile Access of Handheld Devices Put Companies at Risk

Smartphones outsold laptop computers for the first time and the trend is likely to continue as many people acquired a taste to leave their laptops at home in favour of th...

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Killer Mobile Apps and Other Value-Added Services in Asia

Killer Mobile Apps and Other Value-Added Services in Asia

New research on the usage habits of mobile data users in Asia, commissioned by Globys, a leading provider of contextual marketing solutions for the worldwide telecommunic...

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Mobile Operators Should Learn from Utility Companies

Mobile Operators Should Learn from Utility Companies

If you are a mobile operator facing the prospect of slow growth or no growth, the experience of utility companies should interest you.

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Huge Growth Forecast in Mobile App Market

Huge Growth Forecast in Mobile App Market

The dominance of Apple’s iPhone in the mobile app download market will be eroded over the coming years as rivals Android, Symbian and BlackBerry make inroads, Ovum has fo...

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What Can be Learned from Mobile Payments Leader Japan

What Can be Learned from Mobile Payments Leader Japan

Within industry experts’ persistent predictions about the imminent advent of mobile near-field communication (NFC) contactless payments, the Japanese market is frequently...

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3G migration strategies in China

3G migration strategies in China

In order to continue the strong mobile revenue growth seen in China, operators are driving 2G to 3G migrations in saturating urban markets, according to a report from Ovu...

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Cloud Computing: It’s an Evolution, Not a Revolution

Cloud Computing: It’s an Evolution, Not a Revolution

Last month, Springboard Research was holding its Cloud Asia 2010 event in Singapore and will even have a second round on the subject in Hong Kong next week.

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Mobile Marketing versus Mobile Advertising: Do you know the difference?

Mobile Marketing versus Mobile Advertising: Do you know the difference?

Nonchalantly I mixed and lumped together "mobile marketing" and "mobile advertising", until I did some research recently - actually specifically for the current issue tha...

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Advertising Campaigns on the "Third Screen" are Gaining Momentum

Advertising Campaigns on the

Mobile phones, the so-called third screens, are increasingly used at home next to TV and computer screens, according to a study of media agency Initiative.

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MMA’s Aspect on Mobile Measurement and Metrics

MMA’s Aspect on Mobile Measurement and Metrics

Bringing additional marketing dollars into the mobile category is critical for the growth of the mobile marketing industry.

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Pull the Right Strings in Mobile Advertising

Pull the Right Strings in Mobile Advertising A few years have passed by since the first solid ideas for mobile advertising in the context of WAP and MMS have been debated in the industry.
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The Art of Great Meetings Part 1: Read between the lines – are your guests really interested in your meetings?

The Art of Great Meetings Part 1:  Read between the lines – are your guests really interested in your meetings?

All of us have been on a web or phone conference where the host asks “are there any questions” and the sound of a clock ticking is all you can hear after that. What about...

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New Communication Dimensions Thanks to Mobile Advertising

New Communication Dimensions Thanks to Mobile Advertising

For many people the mobile phone has become their constant companion, which they use not only for phone calls but to selectively send and receive text messages, images, a...

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“Sorry, I was in the middle of a sandwich”

“Sorry, I was in the middle of a sandwich”

More Than 30 Percent of Business Professionals in Singapore Risk Embarrassing Moments During Conference Calls

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Rising Power of Mobility and Devices Inspires MICA

Rising Power of Mobility and Devices Inspires MICA

As part of the Singapore Government’s efforts to enhance its online presence and connect with the public more effectively, the Ministry of Information, Communications and...

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Samsung Launched World’s First Smart Projector Phone

Samsung Launched World’s First Smart Projector Phone

The popular consumer electronics brand Samsung launched the world’s first Smart Projector phone this month in Singapore.

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Smaato: Mobile Advertising Accelerates in Asia-Pacific

Smaato: Mobile Advertising Accelerates in Asia-Pacific

Smaato Inc., a global mobile ad optimizer and mobile advertising company, published recently a whitepaper on mobile advertising in South-East-Asia that caught my attentio...

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Computer Chamber of Macau joins the Asian-Oceanian Computing Industry Organization (ASOCIO)

Computer Chamber of Macau joins the Asian-Oceanian Computing Industry Organization (ASOCIO)

The Asia Pacific ICT Industry Cooperation Summit was held on 16th of July 2010 in Macau, in conjunction with the opening of the 1st Communic Macau 2010.

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MMA’s Mobile Advertising Guidelines

MMA’s Mobile Advertising Guidelines

The Mobile Marketing Association (MMA) provides recommendations for the global ad units broadly used in mobile advertising in the following mobile media channels: Mobile ...

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Mobile Tagging and What You Should Know About It

Mobile Tagging and What You Should Know About It

Mobile Tagging, also called Mobile Code Reading, uses the camera of a mobile phone for the reading of data encoded in a two-dimensional barcode that can be read by optica...

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