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Home Archives 2010 Mar- Apr

March - April 2010

Email Marketing: Things Written-Off In General Tend to Live Longer

Email Marketing: Things Written-Off In General Tend to Live Longer

Recently, there have been more and more rumors about the demise of the email medium. In today’s age of instant messaging, RSS and Social Media, some say that email will soon be "out", especially those from the younger generation. That thought arises most probably partly from the fact that there is currently no realistic prospect of tackling the spam problem. But those declared dead usually live longer than we think and this I think will apply especially to email.

"Generation X" gets older and is slightly surprised when looking back, realizing how the educational and work environment has changed in the past years. A "child" of this generation is the new media, email belongs to. Many of today’s forty-to fifty year olds have learned to deal with these new media only after their studies.

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The Tie between Email Marketing and Social Media

The Tie between Email Marketing and Social Media

There’s a lot of talk and speculation that social media will be the death of email marketing. However, there is absolutely no reason why these two forms of digital market...

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Email Marketing in the Digital Age

Email Marketing in the Digital Age

Digital marketing is definitely “in”. However, while the industry is all abuzz about the next big thing in digital marketing – social media, RSS, mobile marketing, market...

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7 New Email Marketing Tactics You Have to Use in 2010

7 New Email Marketing Tactics You Have to Use in 2010

Looking for a marketing edge to pull you ahead of your competition? Well, if you’re planning on the same old, lame and cold email campaign, forget it.

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A Rundown on Email Marketing Campaigns

A Rundown on Email Marketing Campaigns

An email marketing campaign can have marked effects on a company’s cash flow and the bottom line.

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Email Integrity: An Emerging Business Issue

Email Integrity: An Emerging Business Issue

In less than a decade, email has become a critical and in most instances, the primary communication medium for business.

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A Guide to Effective Email Testing

A Guide to Effective Email Testing

Permission-based email marketers have the unique ability to quantifiably determine exactly which messages resonate best with their customers.

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Email Marketing is So Not Dead

Email Marketing is So Not Dead

Are you still wondering what all the fuss is about email marketing? Were you one of those who thought that spam would kill off email marketing?

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Permission Marketing: Giving Customers a Voice and Choice!

Permission Marketing: Giving Customers a Voice and Choice!

An e-marketer’s job is already an all-consuming role, what with ensuring that one’s message is not considered as spam, reaches the right target audience, is opened and so...

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What to Bear in Mind when Designing a Newsletter

What to Bear in Mind when Designing a Newsletter

The design of your newsletter depends to a large extent on the visual and clicking habits of your target group. 

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Preventing the Rejection of Images in Emails

Preventing the Rejection of Images in Emails

The suppression of pictures in emails is a big challenge for email marketing.

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Are Your Emails Really Reaching Your Target Audience?

Are Your Emails Really Reaching Your Target Audience?

It’s easy to believe that deliverability failures must be happening to someone else. But what you don’t know about your deliverability leaves your business vulnerable and...

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Mobile Data Security

Mobile Data Security

Industry research has shown that the Asia Pacific region accounts for nearly 30% of the overall market for Smartphones.

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Mobile Audiences Become a Challenge for Email Marketing

Mobile Audiences Become a Challenge for Email Marketing

The type of use and technical handicaps in displaying text and graphics on mobile devices require special email marketing for mobile phone and smart phone users. Although...

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The Power of Emails

The Power of Emails

Email as a medium is used every day by millions of people all over the world.

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The Email Marketing Process Chain

The Email Marketing Process Chain

The typical chain of an email marketing campaign can be basically divided into the following eight steps:

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The 2010 Threat Webscape

The 2010 Threat Webscape

Security breaches continue to top the minds of CIOs.

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Experian Study Reveals that Emails Containing In-Store Coupons Are Opened 50 Percent More

Experian Study Reveals that Emails Containing In-Store Coupons Are Opened 50 Percent More

The Internet is quickly becoming a major channel for distributing coupons.

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Spam’s New Flavors

Spam’s New Flavors

For those who think that spam is no longer a problem, think again, Fortinet’s February 2010 Threatscape report showed strong spam activity, with one particular campaign a...

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Email Marketing Metrics: An International Benchmark Study

Email Marketing Metrics: An International Benchmark Study

A very common question raised by marketers or their bosses is: How are our email programs performing against our peers?

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Online Marketing May be On the Rise but Marketers Still Flying Blind Here

Online Marketing May be On the Rise but Marketers Still Flying Blind Here

According to a study by Coremetrics released in February 2010, while most marketers report a desire to use online data to personalize their marketing efforts and deliver ...

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The 2010 Security Landscape

The 2010 Security Landscape

IT security is never far from CIOs and CXOs minds and marketers too have to take this into consideration. Helping us keep an eye here, MessageLabs/Symantec Hosted Service...

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Distributed Denial-of-Service Attacks: Ten Years On

Distributed Denial-of-Service Attacks: Ten Years On

Ten years ago, on 14 February 2000, DDoS or distributed denial-of-service attacks – which attempt to cause disruption to an online service or application – knocked a numb...

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Spam Wars Continue into 2010

Spam Wars Continue into 2010

Symantec Corp’s January 2010 MessageLabs Intelligence Report.

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Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click

Evalanche: Powering the Next Generation of Email Marketing with a Mouse-Click

SC Networks, a visionary German e-marketing service provider, founded in 1999, offers cutting-edge Web technologies that attracted Asian e-Marketing’s attention.

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Websense: Paving the Way to the Future of Enterprise Security

Websense: Paving the Way to the Future of Enterprise Security

Websense is a global leader in integrated Web, data and e-mail security solutions that gives users up-to-date protection from unwanted content and malicious threats.

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Botwars: The Fight against Cyber Criminal Networks

Botwars: The Fight against Cyber Criminal Networks

Security firms have battled botnets for many years, but only in the last 18 months, with takedowns of rogue ISPs (especially McColo), has the security community been more...

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Bridging the Email/Social Network Gap

Bridging the Email/Social Network Gap

Silverpop has developed an industry-first technology that bridges the gap between email marketing and social networking.

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Kaspersky Labs: Making the Online World a Much Safer Place

Kaspersky Labs: Making the Online World a Much Safer Place

Asian eMarketing was honoured to get a one-to-one interview recently with Eugene Kaspersky, the founder and CEO of Kaspersky Lab, well-known in the industry for his hands-...

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Email Security Goes Linux and Plug-n-Play in the War against Spam

Email Security Goes Linux and Plug-n-Play in the War against Spam

SAFENTRIX is a cloud based hosted email security service that provides spam and virus filtering for incoming emails and now provides that same protection on all outgoing ...

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Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail

Increase Customer Loyalty, Brand Equity and ROI with Experian CheetahMail

Experian CheetahMail is a service provider of permission-based email marketing solutions that is popular among enterprises worldwide, as the company demonstrates best tha...

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Email: An Integral Part of Any Digital Campaign, says Microsoft

Email: An Integral Part of Any Digital Campaign, says Microsoft


Is email really in any danger? With all the talk about email being superceded by Web 2.0 technologies like social media, Asian eMarketing decided to catch up with Microsoft...

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Building an Email Address Distribution List the Legal Way

Building an Email Address Distribution List the Legal Way

A proper address database can’t be achieved overnight, but requires patience and know-how, especially from a legal point of view.

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Understanding the Dark Side of Email Marketing

Understanding the Dark Side of Email Marketing

Once upon a time, large direct marketers and their customers enjoyed mutually rewarding relationships.

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It’s Easy to be Branded a Spammer

It’s Easy to be Branded a Spammer

The success of the email medium is unquestionable, but unfortunately nobody uses it more intensely than spammers.

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Most Common Mistakes in e-Newsletters

Most Common Mistakes in e-Newsletters

There are certain rules for good e-newsletters however, many  tend to overlook them. Bearing these tips in mind though will make your e-newsletter stand out and push you ...

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Quick Tips Ensuring Email Masterpieces

Quick Tips Ensuring Email Masterpieces

The email medium is still a powerful one. Every email can and should be a masterpiece to ensure you get maximum ROI. Here are some tips to help you along:

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Creating Powerful Mailing Lists

Creating Powerful Mailing Lists

Here are some tips:

1. Guarantee Privacy

Losing “privacy” is what online users fear most.

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Twenty-Two Quick Tips for Better Email Marketing

Twenty-Two Quick Tips for Better Email Marketing

Whether you’re new to email marketing or have years of experience under your belt, keeping up with the latest best practices and integrating them into your email marketin...

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Eight Ways to Reactivate Inactive Email Recipients

Eight Ways to Reactivate Inactive Email Recipients

Experts estimate that at least every fourth receiver of e-mails is "inactive". This means, e-mails are not read by these recipients at all or included links are not click...

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March - April 2010

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