Asian e-Marketing recently met two remarkable eCRM experts from Oracle Inc., who have been full of wit when talking about the combination of CRM and software-as-a-service ...

Both B2B and B2C companies are very active in gaining experiences through the possibilities of Web 2.0.platforms such as social media, blogs, Twitter, wikis, and so on, t...

In the course of a business relationship, a customer goes through different phases of interest, decision, purchase, possession, use and uncoupling of a product/service, w...

That the customer would be the big winner in the Internet age seemed for many very doubtful just a few years ago, but that’s accepted as general knowledge today.

Targeting the right prospects from the start is the most promising way of having an effective and successful campaign.

Companies can observe an increase in profit if their customers have a strong relationship with them simply due to the very well known fact that the cost of getting a cust...

Long the exclusive domain of mobile operators, we are now seeing mobile loyalty programs being adopted by a raft of industries.  

Experts believe that open systems could be a real alternative to proprietary applications and there are already many examples in use that are backing up this evaluation.