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When talking about online marketing we clearly have to deal with social marketing, which has already broken through to the mainstream.
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The phenomenon started to get attention in the past few years and nowadays seems simply unstoppable. Companies have started to integrate their social media activities into broader marketing initiatives, learned how to scale their efforts, and demonstrated return on engagement. That’s quite an achievement, taking into consideration that it is not easy to create and maintain a genuine face and voice for a brand.
While the digital marketing world may be gradually maturing over time, it is still particularly dynamic in the field of search marketing and this makes it an exciting are...
