Archives 2010 September
The micro-economic landscape that surrounds the digital content market has a major impact on the monetization strategies and business models throughout the content value chain. Ovum identified some of the demand and supply-side factors that affect the digital content economy and suggests that a detailed understanding of such persistent but variable economic factors is an essential first stage for the development of monetization strategies in the digital content space.
Comprehensive Study Commissioned by Yahoo! Shows Online Entertainment and Gaming, Social Media and Mobile Access Fundamentally Changing User Behavior
“Free” is being hailed as the Internet’s natural and ultimate future – as evidenced by a growing cohort of bloggers who insist “free” is the only solution to content prov...
Although this first time survey was already launched three months ago during CommunicAsia 2010, Asian e-Marketing believes it is worth to refer to it again as it indicate...
ComScore, Inc., a leader in measuring the digital world, released in April its ranking of the top video properties in Singapore based on data from its comScore Video Metr...
The Asia-Pacific secure content management (SCM) market is forecasted to grow by 15.4 percent in 2010 - from just 6.3 percent in 2009 - with revenues rising to US$522 mil...
Global and regional service providers have invested in data centers to support new advanced services in the region, which include cloud services.
Hitwise has, since 1997, pioneered a unique, network-based approach to Internet measurement.
Samsung’s much-heralded Android-powered Galaxy Tab tablet device offers the first real test of both Apple’s iPad and the wider prospects for the tablet market generally.
The Advertising Standards Authority (ASA) has announced that it is extending its powers to cover all online marketing and advertising from 1 March 2011.
According to Experian Hitwise, a leading online competitive intelligence service, visits by Hong Kong Internet users to property related websites fell dramatically in the...
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face...
The global recession has affected the way consumers are shopping.
Are Web 2.0 products such as blogs, YouTube, Twitter, Facebook and other forums a gathering place for egocentrics, eternally dissatisfied persons, and know-it-alls - or i...
The marketing industry is facing new challenges, as social media, blogs and Twitter are changing the media landscape.
When you walk around town, you run into hundreds of unfamiliar faces.
What kind of media is your target audience using? If you cannot answer this question with certainty and peace of mind, you might have a problem with your brand communicat...
B2B marketers face two key challenges: reaching key decision-makers and demonstrating marketing results.
Acronym Asia is the regional arm of Acronym Media, a leading global search and keyword-driven marketing agency.
Google has just announced its “streaming search” service, Google Instant, which is coming out of limited Beta testing and is going live for all users.
Sybase 365, a subsidiary of Sybase, Inc., a global leader in mobile messaging and mobile commerce services, announced recently that it has processed more than one trillio...
Microsoft Corp. released the new version of its Web browser just last week, aiming to stem market-share losses to Mozilla’s Firefox, Google Inc.’s Chrome and Apple Inc.’s...
inSing.com was launched in May 2009 by SingTel Digital Media, a subsidiary of Singapore Telecommunications Ltd.
Asian eMarketing is impressed by Peace One Day’s global movement that annually calls for ceasefire and non-violence on 21 September, the UN International Day of Peace, and...
From the moment it was founded in 1990, the Electronic Frontier Foundation (EFF) has championed the public interest in every critical battle affecting digital rights and ...
Ovum finds that the risk of sensitive information being divulged on the web by organisations makes regulation a necessary evil.
Pay-Per-Performance Advertising , or PPP, is a term used in Internet marketing to define a popular pricing model whereby a marketing agency receives a payment from an adve...
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Global creative agency iris has recruited one of Asia’s leading creative talents Barry Low to be Creative Director of its China operation. Low, who joined in August, will l... |
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