Just a few months ago Media Monitors acquired a majority stake of Brandtology, a Singapore based online and social media intelligence company that was founded some three years ago by its CEO, Eddie Chau.
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Archives 2011 August
Archives 2011 August
August 2011
comScore’s Newly Launched ServiceMeasures Social Media Brand Impressions
comScore, Inc. entered the market with a tool that measures social media impressions, called Social Essential, that allows enterprises to analyze their audience across so...
Rubbing Shoulders with Asia’s Crème de la Crème in Digital Marketing
Econsultancy is expanding its global presence to Asia with the launch of its Digital Cream brand in Singapore. The event series already successfully running in London, Du...
The Ideal Marketing Thinking: Inviting Instead of Aggressive Promotional Sales
Marketing suffers from a crisis of credibility and are perceived in general solely to support sales. So what can marketers do to be more in control of the revenue process...
The Rising Power of Analytics and its Impact on Marketing
It’s popular these days to say that customers are in control of marketing, since digital commerce is propelling a healthy democratization of the company-customer relation...
Performance Marketing: What Kind of Advertising Works?
Performance marketing is based on the ability of measuring online marketing campaigns which demands that marketers be well informed about the different categories of tool...
Marketing Effectiveness
There is a growing need to measure the effectiveness of marketing activities, especially in today’s digital age, therefore in the context of this issue take a look at the...
Experian’s Four-Point Approach on How to Break the Causal Chain of Inaccurate Contact Data
Experian released findings from its QAS Data Quality Survey that highlighted inter alia the importance of accurate contact data for businesses in Singapore in terms of st...
Three Reasons Why Customer Response to Advertising Fell by 19% in the First Half of 2011
The Fournaise Marketing Group tracked cross-channel advertising campaigns of its Large, SME and Agency clients across all media - including traditional and online - in 20...
Scepticism Dominates in Web 2.0 Customer Service
The adoption of social media noticeably enhances the customer service of companies, according to a study by the software company Sikom. Nevertheless, many marketers remai...
CMO Council Study: Half of all Marketing Consumables Deemed Waste as Marketers Lack Critical View into Provisioning Logistics, Consumption Metrics and Localized Needs
Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. There is still, ...
In the Philippines Leisure and Entertainment Remain at the Core of all Online Activities
According to Yahoo!’s 3rd Net Index study a shift from shared to private internet access continued in the Philippines, revealing that online browsing through internet caf...
Social Networking Most Popular Online Activity in Indonesia and Increasingly Accessed via Smart Phones
Yahoo! announced recently results from its 3rd Net Index study, stating that internet reach in Indonesia has surpassed traditional media and ranks second only to TV. This...
Lack of Resources Hampers Digital Marketers from Undertaking Rigorous Keyword Research
The white paper “ Where to begin – the discovery phase ” , published by Hydra, a provider of Software-as-a-Service marketing technology, says digital marketing teams simply d...
Asia Pacific Manufacturers Need to Step Up their Awareness of Information Security Risks
Although the information security budget among Asia Pacific manufacturers is set to increase at a faster pace compared to other regions, manufacturers here are generally ...
Celent Urges Firms to Formulate Coordinated Regulatory Response Strategies
Over recent years, stakes in the regulatory arena have intensified. While legislative breaches could still inflict substantive fines or reputational damage, the current g...
Better Understanding of Cloud-based Infrastructure Stimulates Growth in Asia Pacific
The Asia Pacific Infrastructure-as-a-Service (IaaS) market witnessed explosive growth during 2010, owing largely to customer need for utility-based computing services wit...
Enterprise Telephony Market Back on Growth Path in Asia Pacific
According to Frost and Sullivan’s analysis, the Asia Pacific enterprise telephony market is back on track with a rise of 6% and even estimates that it will reach US$2.57 ...
Taking a Peek into the Online Behaviors of Generation Z
University networks are commonly viewed as open environments that can foster education and research. At the same time, this puts campus network systems at high risk and t...
Appointments
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The International Conference on Online Media Measurement (I-COM) , is increasing its involvement with the Asia Pacific region by expanding its presence and engaging with l... |
Effectiveness and Performance are Key to Marketing
Over the years, marketers have progressed along different mediums, from traditional media like print and broadcast to new media like the internet and mobile.Flip Version
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August 2011
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