Archives 2011 July
I hope you enjoyed as much as me the Q & A with Andrew Grant presented in the June issue of Asian e-Marketing, where he elaborated on how Akamai Technologies is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate.
Asian e-Marketing had the honour of interviewing Mr. Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, a 22-year veteran of the Grey Group, who in the prime of ...
While the share of traditional marketing is stagnating or declining in the overall market, the rise of online advertising is expected to continue this year.
I recently read an article that got my attention not only due to the fact that I am a natural redhead, but as I think its train of thought is worth a few lines, claiming ...
More media, smaller audiences and higher cost pressures shape dialogue marketing. In demand is mainly intelligence and consistency and luckily it really has become signif...
The SAS Institute signed, some two months ago, a strategic partnership with the four leading universities in Singapore, aiming to jointly develop the local business analy...
TV Genius recently launched its advanced measurement and analysis system for Twitter activity around television, further improving the relevance of content discovery amon...
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology surveyed over 300 UK-based digital marketers in April 2011 and focused on how digital marketing tea...
Facebook has gained immense popularity among users in ASEAN with 63% of all social networking bandwidth found to be Facebook related; while Facebook Posting and Apps cons...
Digital marketing effectiveness and social media integration, measurement and alignment are the priorities for marketers seeking increased visibility and accountability, ...
Marketing performance measurement (MPM) is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketin...
The first of three facilities that will bring an extra measure of security for internet users around the globe was inaugurated in Singapore last month.
Everybody is currently talking about the Google+ (G+) Project that is conquering the web marketing scene like a hurricane in typical Google style.
Ten winners and 16 excellence awardees from eleven categories were celebrated during the 5th Asian Publishing Awards (APA) in Bangkok on July 8, 2011.
Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work anytime and anywhere, in ways that are convenient, enjo...
Consumers across the globe are nowadays trying to stay more focused and make better use of the time they spend online according to findings from the ‘Living with the Inte...
More than 56,000 industry visitors, delegates, conference speakers, media and exhibit staff from around the world attended CommunicAsia2011 and BroadcastAsia2011 last mon...
On behalf of MEF, the global community for mobile content and commerce, On Device Research conducted in June 2011 a Global Consumer Survey across nine countries in five c...
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Sybase, Inc. , an SAP company and industry leader in enterprise and mobile software, announced that the company has appointed John J. Sims as President of its mobile services ... |
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