Archives 2011 May
After two days of intense discussion, involving some of the world’s largest brands, agencies and publishers, the Mobile Marketing Association Forum Singapore (MMAF) brought together over 260 delegates and speakers from different parts of the mobile marketing and advertising industry.
Juniper Networks has found in their recent study of global mobile threats that enterprise and consumer mobile devices are increasingly exposed to a record number of secur...
The new role of the customer at the centre stage in marketing, particularly when it comes to mobile, has made privacy and personalization two key areas to address in 2011...
The mobile channel is having a significant and positive impact on direct marketing.
During the MMA Forum in Singapore earlier this month, Asian e-Marketing was fortunate to have the chance to interview Mr. Avtansh Sharma, APAC Advertising Solutions Directo...
The Asia Pacific smartphone market will double in size by 2016 to hit shipments of 200 million, predicts Ovum in a new forecast.
After welcoming over 1,500 attendees to last year’s third annual conference for Singapore’s interactive marketing community, dmg :: events, the leading conferences and ex...
Many people look at technical changes askance or often they even reject it from the beginning.
Google’s innovative search technologies connect millions of people daily around the world with information and make it a top web property in all major global markets.
SAP AG and Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, continue to deliver on their commitment to make mobile the new desktop with...
Singapore, with the world’s third largest penetration of smart phones, is at the forefront of the changing world of mobile.
According to International Data Corporation (IDC), the market for media tablet and eReader semiconductors exploded last year, and will continue to grow in the future, as ...
One of the most important developments in mobile social networking is the emergence of location-based “check-in” services of the type championed by Foursquare and quickly...
International Data Corporation (IDC) reports that the PC market in the Asia Pacific region (excluding Japan) grew 1% sequentially and 7% year-on-year in 2011 Q1, reaching...
Facebook is shaping up to be a strong competitor to mobile operators that are in danger of underestimating the threat it poses, according to Ovum.
The total Asia Pacific excluding Japan (APeJ) IT Services spending in 2011 is expected to grow by 8.7% over 2010 riding on dual waves of outsourcing services (especially ...
Juniper Research expects Mobile Augmented Reality (MAR) to generate global revenue of US$1.5 billion by 2015, due to the increase in Augmented Reality (AR) enabled smartp...
Steve Jobs said, “Most mobile advertising really sucks.” We at InMobi agree and while our approach may be different than that of Mr. Jobs, it’s impossible to deny that iA...
The number of consumers accessing travel information via mobile devices when on holiday has doubled in the last year, according to a global survey of 1,700 people carried...
A location-based service (LBS) is an information or entertainment service, which utilizes the ability to track and make use of the geographical position of a mobile devic...
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Sony Wong has been appointed Managing Director for PHD Singapore . Sony will be responsible for driving PHD’s leadership position and growth in Singapore. He commences his r... |
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