Fuji Xerox Asia Pacific creates marketing campaigns that can connect businesses on a one-to-one level with clients and is able to massively improve response rates, sales,...

Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.

Over 100 investors and entrepreneurs from around the region converged in Singapore for the launch of Angel's Gate , Asia's first business-focused reality programme.

The Accredited Association of Advertising Agents (4As) officially announced the re-launch of the International Advertising Association (IAA) Singapore Chapter, the local ...

MIME is an internet standard for attaching non-text files to an internet mail message, such as animation, graphics, hypertext files, sound files, and spreadsheets.

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the release of their MMA Mobile Application Privacy Policy

Let's face it, the demand for data protection and legal security in online marketing simply doesn't fade away.

Errors can be embarrassing, but there are worse things than that, namely not to learn from mistakes. Unfortunately, not all errors in email marketing are obvious or easy ...

Even after almost five decades after its introduction, email is well established as a communication tool in everybody’s daily work and its intensity is actually even stil...

The APAC region is a great place to be in social media.

The email marketing relationship with your customers usually begins with the welcome message that is sent immediately after their registration, at a time, when the user h...

I've been a part of many sales teams in my career, and over and over I've noticed five common afflictions that affect them, each of which reduces morale and sales perform...

We are living with increasingly large quantities of data, with at least 1.8 zettabytes worth of data to be created and replicated this year alone. In addition, at least 7...