Archives 2011 September
Asian e-Marketing interviewed Mr. Sandeep Casi, Founder and CEO of Cinemacraft, in June, during BroadcastAsia, who envisions transforming any mobile device into a television.
Not many consumers are willing to communicate and share directly with companies and brands. Hélène Blanchette, Head of the Fuji Xerox 1:1 Experience Service, has come up ...
The Chief Marketing Officer (CMO) Council announced the launch of its official journal PeerSphere in the fourth quarter of 2011. The multi-channel, multi-format publishing ...
Epsilon, a wholly owned subsidiary of Alliance Data, is a leading marketing services company, with a broad array of data-driven, multi-channel marketing solutions that le...
With the latest wave of cyber attacks targeting Google, Citibank, Sony, Sega, IMF, the US Senate and the Malaysian government, it is clear that cybercrime has exploded to...
The marketer’s challenge has always been one of persuasion - put forward the product in as attractive a fashion as possible, and then through a system of rewards and othe...
Concerns of choosing the optimal timing and frequency of mailings are some of the questions companies are most interested in. Unfortunately, getting answers isn't easy as...
For the past decade, it was all about the desktop experience. Now, the mobile experience has become the new black. With a projected rise of +21% CAGR in mobile internet u...
Relevance is the key! The more relevant an advertising message is for the recipient, the more likely this person will accept the invitation to consume. Behavioral Email i...
The rapidly developing Southeast Asian markets are becoming increasingly attractive destinations for Australian companies
InMobi’s latest Mobile Insights Report revealed that the Asia Pacific mobile ad market showed steady growth of 17% in Q2 2011, while the Australian mobile ad market even gr...
International Data Corporation (IDC) presented last month their Worldwide Quarterly PC Tracker , responding to the growing demand for detailed, timely, and accurate informa...
Once a year, Gartner publishes its Hype Cycle, which deals with the acceptance and the maturity of new technologies.
Experian ® Hitwise ® , part of Experian Marketing Services, published data on the popularity of Google+ in key Asia-Pacific markets.
Creativity in online advertising, social marketing and multi-channel tracking are, according to the performance agency eprofessional and their survey of 80 online marketi...
RFM is a method used for analyzing customer behavior and defining market segments and stands for:
Sprice Travel Network has emerged as the top travel advertising network for the key Southeast Asian markets of Malaysia and Singapore, as well as India, according to comS...
Marketing is intrinsically a purpose-driven exercise. Whether it is securing profit for a company or advocates for a cause, marketing begins and ends with a goal. Once a ...
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Eddie Chau has been elected Chairman of the Singapore infocomm Technology Federation (SiTF) at its recent Annual General Meeting, after having served on the Council as a Vice ... |
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