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Home Archives 2012 February

February 2012 - Mobile Marketing

Apple’s Privacy Controversy

Apple’s Privacy Controversy

Time is ticking for Apple to comment on its privacy policies by next week. The current dispute on how developers have been able to access users' private address book data on its popular iOS mobile platform has gotten the iPhone manufacturer into hot water. Now the company has to clarify its developer guidelines and the measures taken to screen apps that are sold in its App Store.

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Criticism was triggered by a Singaporean developer who discovered that Path, a San Francisco based start-up that makes a Facebook-like social networking app for iPhones, had been quietly uploading his contacts' names and phone numbers onto Path's servers.
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Microsoft Advertising supports Brands in telling their Stories at Scale, across Screens and at every Stage in the Purchase Cycle

Microsoft Advertising supports Brands in telling their Stories at Scale, across Screens and at every Stage in the Purchase CycleMicrosoft Advertising recently shared insights from a social marketing study that the company conducted with more than 700 social media advertisers.
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The Internet Show Asia 2012: calling all digital explorers!

The Internet Show Asia 2012: calling all digital explorers!

The Internet Show Asia , now in its third year, will bring Asia’s biggest and best gathering of the digital community for non-stop networking, learning and innovation.

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Alcatel-Lucent simplifies Customer Interactions with its Motive CXS Portfolio

Alcatel-Lucent simplifies Customer Interactions with its Motive CXS PortfolioPeople want to have all their communication devices, such as smartphones, tablets, or TV set-top-boxes, doing what they are supposed to do, which means connecting them wi...
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MMA makes it easier to buy and sell Mobile Ads for Smartphone and Tablets

MMA makes it easier to buy and sell Mobile Ads for Smartphone and TabletsThe Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released an updated version of the MMA Universal Mobile Ad Package .
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Agence France-Presse (AFP) released first "Pay for" Photo App for the iPad

Agence France-Presse (AFP) released first

Adapted from the book The Shock of the New Century in 2010, AFP is featuring the best images from the first decade of the new millennium as its first Photo App for the iPad...

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Grey launched Facebook App that gives Netizens first-hand Experience of Dementia

Grey launched Facebook App that gives Netizens first-hand Experience of Dementia

The Singapore branch of Grey, the global advertising network of Grey Group that belongs to WPP, launched in January 2012 a Facebook application that allows netizens a fir...

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Overcoming the Barriers to Growth: Culture is Key

Overcoming the Barriers to Growth: Culture is Key

"The secret of success is to understand the point of view of others," said the US car maker Henry Ford, a man who knew a few things about successful and sustained corpora...

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Think Big when thinking Apps

Think Big when thinking Apps

Before deciding which of the operating systems suits your company best, or in which way an app should be developed, the examination and elaboration of basic concepts and ...

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Netbiscuits: Web + App = Maximum Mobile Reach

Netbiscuits: Web + App = Maximum Mobile Reach

The digital agency Reading Room recently organized an event on Smart and Effective Mobile Innovation , where I once again got a chance to meet Joerg Krahnert, Managing Dire...

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Stimuli for an Optimized Mobile User Experience

Stimuli for an Optimized Mobile User Experience

Optimize your newsletter for mobile readers by considering a few simple suggestions:

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Mobile App or Mobile Portal: an on-going debate

Mobile App or Mobile Portal: an on-going debate

We all have a mobile device these days - whether it's a smartphone like the iPhone or a touchscreen tablet like the iPad - and most of us in the industry will use many di...

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Apps’ Spin the Digital Industry

Apps’ Spin the Digital Industry

Small software applications, so-called apps, are revolutionizing the digital industry, and hence marketing.

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Mobile will continue to dramatically overhaul how we all do Business

Mobile will continue to dramatically overhaul how we all do Business

According to the newly released report from TNS The Impact of Digital on Growth Strategies: CMO Imperatives for 2012 , mobile devices are for many Chief Marketing Officers ...

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In-App Business Model is New Standard for Mobile App Revenues

In-App Business Model is New Standard for Mobile App Revenues

According to eMarketer, more than 95% of smartphone apps have been downloaded for free in 2011, as in-app purchases have been a major driver of growth in the smartphone a...

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Gloomy Economic Outlook could steady Growth of the Enterprise Applications Software Market in the Region

Gloomy Economic Outlook could steady Growth of the Enterprise Applications Software Market in the Region

According to IDC, the enterprise applications (EA) software market experienced good growth of 18.6% year-on-year in the Asia Pacific excluding Japan (APEJ) region in 2011...

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The Struggle of Agencies to evolve in today’s Digital Age

The Struggle of Agencies to evolve in today’s Digital Age

The Chief Marketing Officer (CMO) Council report More Gain, Less Strain says the shift to digital, social, and mobile channels is significantly impacting agency relationshi...

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Increasing Mobile Marketing Adoption will re-emphasize Marketing’s “P’s” by turning Consumer Electronics into Audience-targeting Tools

Increasing Mobile Marketing Adoption will re-emphasize Marketing’s “P’s” by turning Consumer Electronics into Audience-targeting Tools

Forrester Research believes that by 2016 advertisers will spend around $77 billion on interactive marketing, which would be as much as that spent on television today.

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Huge Potential for Mobile Healthcare Applications

Huge Potential for Mobile Healthcare Applications

mHealth, a term used for health services and information that are supported by mobile devices such as mobile phones, tablet computers and PDAs, showed significant growth ...

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Akamai: Half of all Online Attacks observed are from Asia

Akamai: Half of all Online Attacks observed are from Asia

Akamai recently published its quarterly " The State of the Internet " (SOTI) report that included data gathered from across the Akamai Intelligent Platform on broadband ado...

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Appointments

Appointments

Buddy Media , the social enterprise software of choice for eight of the world’s top ten global advertisers, announced the addition of two new members to its growing team i...

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