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Home Archives 2012 June

June 2012 - Streaming Media Marketing

Record breaking Success of ad:tech Singapore 2012 with Social Media, Mobile and Video as the hottest Issues

Record breaking Success of ad:tech Singapore 2012 with Social Media, Mobile and Video as the hottest Issues

ad:tech Singapore  had the largest number of attendees in show history this year with more than 2,400 digital marketers and exhibitors attending the 2-day conference and an almost 25 % increase in exhibition space.

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PwC: Further Growth makes Digital an Obligation

PwC: Further Growth makes Digital an Obligation

Asian e-Marketing concludes its coverage on streaming media in June with PwC’s Global Entertainment and Media Outlook 2012-2016. The company released its 13th annual edit...

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TURN‘s highly automated Self-Service eMarketing Platform

TURN‘s highly automated Self-Service eMarketing Platform

Digital advertising is growing at light speed, encouraging marketers to increasingly make use of it for smart and targeted campaigns. This growing consensus among adverti...

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Southeast Asia: Crossroads of Mobile Innovation

Southeast Asia: Crossroads of Mobile InnovationSoutheast Asia has been a trade crossroads for thousands of years, and now is a digital crossroads for Internet and mobile innovation as well.

Some local markets are lar...

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On Message: Mobile Marketing

On Message: Mobile Marketing

Mobile messaging, the cash-cow of mobile telecom operators around the world, continues to be seen as the world’s primary non-verbal communications medium. In many markets...

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Canneslions Awards 2012

Canneslions Awards 2012

Cannes Lions 59 th International Festival of Creativity 2012 ended last week in southern French with the announcement of this year’s award winners. Cannes Lions Awards set ...

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Understanding the Mobile Consumer

Understanding the Mobile Consumer

Brands and agencies are coming to terms with mobile marketing, adapting their existing campaigns and figuring out new ways to engage with consumers. While the technology ...

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Join the Global Accreditation Body for Marketing Professionals

Join the Global Accreditation Body for Marketing Professionals

Marketing is an essential part of every business and its execution lies in the hands of more than 20 million people worldwide. Now that raises the question: how to separa...

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BBC Sport Streaming Service for 3G

BBC Sport Streaming Service for 3G

English football fans will be able to watch the team’s Euro 2012 clash with Sweden live on their smartphones and tablets using a new BBC Sport streaming service.

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Appointments

Appointments

 

PHD Singapore has hired Sebastien Lepez as Regional Business Director , who will be working on key accounts across all communications platforms and taking an active role in m...

Google’s Online Video Ad Templates: Click-to-Play, InVideo, In-Stream, Expandable, YouTube Promoted, TrueView Family

Google’s Online Video Ad Templates: Click-to-Play, InVideo, In-Stream, Expandable, YouTube Promoted, TrueView Family

Online video ads are multimedia, interactive rich media ads that allow cinematic advertising on the Internet by using Flash and streaming technology. The most popular for...

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IAB's updated Rich Media Creative Guidelines

IAB's updated Rich Media Creative Guidelines

According to the IAB, the following updated guidelines embrace and foster creativity in ways as never before and hopefully encourage a new generation of rich interactivit...

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Vidiator's Rich Media Revolution

Vidiator's Rich Media Revolution

For more than a decade now, the new media delivery specialist, Vidiator, is sedulously in its drive to empower leading operators and media companies to deploy Over-The-To...

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Vzaar’s Professional Video Platform

Vzaar’s Professional Video Platform

As demand for video by internet users continues to grow, vzaar Ltd, a leading online video hosting platform, is experiencing exponential growth of its easy-to-use, flexib...

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Yahoo!’s innovative Rich Media Formats exploit Interactivity of Video

Yahoo!’s innovative Rich Media Formats exploit Interactivity of Video

Asian countries rank globally amongst the top for media consumption via Internet or mobiles, with an enormous number of consumers moving onto digital and mobile platforms...

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Dialogic - Measuring the Perceptual Quality of Mobile Video

Dialogic - Measuring the Perceptual Quality of Mobile Video


Dialogic Inc. showcased at the Mobile Asia Expo this month a range of mobile communications solutions, including

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Kaltura‘s Open Source Offerings for Video Streaming

Kaltura‘s Open Source Offerings for Video Streaming

We at Asian eMarketing believe that Open Source has the digital world perfectly in its grip and therefore want to share some information about Kaltura. The company provid...

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Mobile Video is forging its Way thanks to Smartphone Growth

Mobile Video is forging its Way thanks to Smartphone Growth

 

 

According to a report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73% of mobile impressions served by Millennial Media were delivered...

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2012 Adobe Digital Video Advertising Report

2012 Adobe Digital Video Advertising Report

Adobe’s published it‘s first Digital Video Advertising report in April this year. It analyzes consumer behaviors around online ad engagement providing media companies and...

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Vidiator: Global Audience turns away from traditional TV Services in Favour of ‘on the go’ Content

Vidiator: Global Audience turns away from traditional TV Services in Favour of ‘on the go’ Content

A global survey commissioned by new media delivery specialists Vidiator has found that India is leading the way in monetizing mobile content with 50% of people having pai...

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Video Ad Study: Spending within Mobile and Connected Devices projected to increase in 2012

Video Ad Study: Spending within Mobile and Connected Devices projected to increase in 2012

Break Media’s Digital Video Advertising Trends 2012 study features the digital video landscape for the upcoming year. The leading creator and publisher of digital video c...

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June 2012 - Streaming Media Marketing

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