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Home Archives 2012 March

March 2012 - Mobile Advertising & Integration

Location Tracking and Privacy: Can a legal Framework prevent secret Smartphone Monitoring?

Location Tracking and Privacy: Can a legal Framework prevent secret Smartphone Monitoring?

The importance of keeping people's location private has been an issue for quite some time now. The crux of the matter is actually that location-tracking services rely on third parties to trackpeoples’ location, such as mobile telephone service providers, which make it seem more intrusive than position-aware services.

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Steady Rise in Digital Advertising Spend strives to cross S$100 Million Mark in Singapore soon

Steady Rise in Digital Advertising Spend strives to cross S$100 Million Mark in Singapore soon

The Interactive Advertising Bureau Southeast Asia has released the Singapore Online Advertising Revenue Report, reflecting Digital Ad Spend at S$60.31m for the period Jan...

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Simple and safe Solutions for bringing complex Content Online

Simple and safe Solutions for bringing complex Content Online

Akamai‘s VP of the Media Division, Bill Wheaton, in an in-depth Interview

Akamai is a Hawaiian word meaning smart or intelligent, with connotations of insightful, wise or ...

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Wave 6: UM’s New Insights into the inexhaustible Depths of Social Media

Wave 6: UM’s New Insights into the inexhaustible Depths of Social Media

Last Friday, the global marketing communications agency UM Singapore unveiled the findings of their annual Wave study, revealing again a lot of useful information for the...

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Awakening Interconnectedness of Online and Offline World

Awakening Interconnectedness of Online and Offline World

All brands are busy working on suitable mobile marketing strategies to interact with consumers through mobile devices. Revolutionary mobile technology is flooding the mar...

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Location-based service (LBS): Categories of Methods, Techniques and Technologies

Location-based service (LBS): Categories of Methods, Techniques and Technologies

Everyone knows that  location-based services (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and w...

Frost & Sullivan on the “Mega Trend” Impact of Mobile Devices

Frost & Sullivan on the “Mega Trend” Impact of Mobile Devices

Trends which have a profound impact on the business environment over a period of time are termed ‘Mega Trends’ by Frost & Sullivan, the global research & consulti...

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comScore’s Insights on the Mobile and Connected Device Landscape

comScore’s Insights on the Mobile and Connected Device Landscape

ComScore, a leader in measuring the digital world, released the 2012 Mobile Future in Focus Report that gives insight on the mobile and connected device landscape in 2011 a...

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Tablet Users’ high Expectations in Web Experience impacts Online Sales

Tablet Users’ high Expectations in Web Experience impacts Online Sales

Consumers and enterprises have embraced tablets in large numbers for everything from web browsing and social networking to mission-critical business applications that inc...

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Symantec’s State of Mobility Survey: Benefits are worth the Risks

Symantec’s State of Mobility Survey: Benefits are worth the Risks

Symantec’s 2012 State of Mobility survey aims to evaluate how organizations are coping with mobile devices and the trend to use the new channel to improving corporate agi...

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Mobile Money Transfer Services need true Industry Interoperability to attract critical Mass of Users

Mobile Money Transfer Services need true Industry Interoperability to attract critical Mass of Users

The increasing use of mobile devices as an alternative to credit cards and paper tickets is one of the fastest growing segments of the mobile commerce market, that turns ...

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Mobile overtakes TV states InMobi’s Global Mobile Media Consumption Survey

Mobile overtakes TV states InMobi’s Global Mobile Media Consumption Survey

InMobi’s research team just recently unveiled the results of its comprehensive global Mobile Media Consumption Survey and announced as a key finding that mobile web users...

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Acision’s Enterprise Messaging Network is All-rounder in connecting Businesses to Consumers

Acision’s Enterprise Messaging Network is All-rounder in connecting Businesses to Consumers

Acision launched its Enterprise Messaging Network this month, which is the first dedicated messaging platform connecting businesses to consumers. Building upon its market...

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New Mobile Point-of-Sale Platform “Swiff” energizes the Mobile Payment Industry

New Mobile Point-of-Sale Platform “Swiff” energizes the Mobile Payment Industry

Swiff, a mobile payment platform that uses a plug-in device to transform smartphones and tablets into credit card/debit card terminals will launch its solution officially...

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Huawei and IBM develop a Smart Workspace@Mobile Solution

Huawei and IBM develop a Smart Workspace@Mobile Solution

Huawei, the Chinese provider of information and telecommunications technologies has announced to develop a Smart Workspace@Mobile solution in cooperation with their strat...

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Polycom and HTC collaborate and enable Polycom® RealPresence™ Mobile on selected HTC Smartphones and Tablets

Polycom and HTC collaborate and enable Polycom® RealPresence™ Mobile on selected HTC Smartphones and Tablets

Polycom, Inc., the global leader in standards-based unified communications (UC), and HTC Corporation, a global designer of smartphones, announced to enable Polycom® RealP...

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Dialogic launches unique Software Solution to measure and track Viewers' Mobile Video Quality of Experience

Dialogic launches unique Software Solution to measure and track Viewers' Mobile Video Quality of Experience

Dialogic Inc., a leading provider of communications technologies that power advanced networks, launched its software solution to measure and track the perceptual quality ...

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Aruba Networks launches Airheads Community for Enterprise Mobility Experts

Aruba Networks launches Airheads Community for Enterprise Mobility Experts

IDC predicts the growth in enterprise mobility, video consumption and cloud infrastructure will drive worldwide enterprise network revenues to US$39.4 billion by the end ...

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adsmobi launches New Mobile Coupon Service ‘Prime Location’

adsmobi launches New Mobile Coupon Service ‘Prime Location’

The mobile media buying platform adsmobi’s prime business is placing successful mobile campaigns for mobile advertisers by delivering premium advertising traffic for thei...

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Accelerating Business with Mobile Enterprise Content Management

Accelerating Business with Mobile Enterprise Content Management

Q & A with OpenText Chief Marketing Officer James Latham

OpenText Corporation is Canada's largest software company, with twenty years of experience in enterprise ...

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Netbiscuits launched HTML5 Framework “Tactile” to tackle the Challenges of the Connected Screen World

Netbiscuits launched HTML5 Framework “Tactile” to tackle  the Challenges of the Connected Screen World

Today's web experience is all about connected screens and the technological complexities and challenges this brings, which is Netbiscuits’ field of activity. The company ...

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March 2012 - Mobile Advertising & Integration

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