Archives 2012 May / June
There is less than a month to go till the opening of the fifth edition of ad:tech Singapore 2012, held on June 13 and 14 at Suntec International Convention & Exhibition Centre. Its conferences and exhibitions organizer, dmg, just announced the comprehensive conference and speaker line-up for the meeting of the digital marketing community.
With all the hype going on around social media marketing, you can imagine that keeping track of what’s happening on each social media profile a business has is of high in...
Asian eMarketing recently met Caroline Doussot, Head of Mobile Marketing at Gemalto, during the MMA Forum in Singapore.
In an exclusive interview she spoke about Gemalto‘s...
There is actually no right or wrong way to participate in social Web conversation. However, if you want to feel welcomed in discussions, you should consider taking on som...
New analytics capabilities in the collaborative decision-making application SAP® StreamWork™ changes the face of social software, as users can upload, explore, analyze and...
Social media marketing is a recent addition to organizations’ integrated marketing communications plans that coordinates the elements of the promotional mix - comprising ...
Social media is booming and cannot be ignored as an important marketing channel, however, it is particularly difficult for brands to measure the impact and effectiveness ...
In 2011, the US hit a milestone — more than half of all adults visit social networking sites at least once a month. But when it comes to using social-networking technolog...
We are probably still only at the beginning of the social media marketing story as its landscape is continually evolving. Businesses are experimenting and adjusting their...
Yahoo! announced two Flickr upgrades earlier this month – one is a partnership with Pinterest to make it easier for people to share Flickr images to Pinterest and the oth...
In the past few years, the Asia Pacific region has seen a dramatic growth of social media and viral content, providing a perfect landscape to launch Rally, IPG Mediabrand...
Salesforce Radian6 is one of the most popular social media monitoring tools, used by large companies and organizations as well as smaller agencies that carry out the moni...
Buddy Media announced this month BuyBuddy, their new and innovative social ad management software that allows brands to manage paid, owned, and earned media across social...
Facebook’s billion-dollar acquisition of Instagram speaks volumes for the future of mobile. The fact that the social media giant would put forward such a large sum of mon...
Cindy King of socialmediaexaminer.com asked 30 professionals for their social media predictions 2012 and I would like to present our Asian eMarketing readers the eight mo...
Pioneering social networking site, Friendster, officially announced at Friendster FunXtion, on April 27 in Manila, Philippines, its redesign as a social discovery and gam...
Findings from a survey undertaken by independent digital marketing agency, Greenlight, indicate that Google+ might be more successful than most have initially speculated ...
Facebook has finally been going public with a share price that has been set at $38, bringing in more than 18 billion dollars company assets and a valuation of being worth...
Experian Marketing Services conducted a research with 300 Hong Kong marketing professionals across the retail, financial services, government, technology, digital and tra...
According to a report of Cindy Chiu, Chris Ip, and Ari Silverman from McKinsey, Chinese consumers follow the same decision-making journey as their peers in other countrie...
The Social Media Examiner surveyed more than 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses.
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