The rapid adoption of social networking by Asian individuals represents both opportunities and challenges for Asian enterprises in the next decade.
Traditional hierarchical and top-down management styles common in the region and the risk-averse, overly analytical decision-making culture present in many large organizations will be severely challenged by the democratization of information that Enterprise 2.0 represents.
Successful Asian enterprises will be those that understand, embrace and exploit the technology, usage and culture inherent in this “democracy”
Enterprise 2.0 (E2.0) is industry shorthand, first coined by Andrew MacAfee from Harvard, for the application of Web 2.0 to the enterprise.
IT is becoming a fundamentally social medium in which the technology itself will be transparent to users. Boosting social interactions, along with changes in the nature of work occasioned by earlier IT investments, holds out the promise of dramatically raising organizational effectiveness. IT organizations must identify their sources of expertise on social interactions — in-house or otherwise — and ensure that those resources are involved in planning and executing a social facilitation strategy for their enterprise
