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Home Asian Channels January 2010 Awareness of Cloud Computing in APEJ Still Low

Awareness of Cloud Computing in APEJ Still Low

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Overall awareness of Cloud Computing in the Asia Pacific region excluding Japan – APEJ - is still relatively low, with only 46% of survey respondents in the region having familiarity with the concept, says a Springboard Research report entitled, “Cloud Computing in Asia Pacific – Market Evolution and Implications”.

While awareness is low, Cloud Computing will continue to drive further demand for Software-as-a-Service (SaaS) as well as further broaden the types of services available via the on-demand model. Springboard Research defines Cloud Computing as a collection of IT-enabled resources and capabilities that can be delivered via the internet as a service. The report looks across all layers of the Cloud, including not only Software-as-a-Service (SaaS), but also Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS).  

“Cloud Computing is the next phase in the delivery and consumption of IT-enabled services and a major evolutionary step in the maturing of the IT industry,” observes Michael Barnes, vice president, Software Research. “It provides an opportunity for organizations in Asia Pacific to leapfrog competitors in other regions. We expect organizations across Asia Pacific to embrace Cloud Computing as a way to drive greater standardization at the IT infrastructure level while simultaneously lowering the resources required to leverage technology solutions for business benefits.”

Cloud Computing yet to Gain Awareness and Acceptance in Asia Pacific

The awareness and understanding of Cloud Computing remains limited in the region, particularly the relevance for strategic business and IT priorities, says the report. Two-thirds of organizations across the region currently find cloud computing “not-relevant” for their organizations. Among the organizations that are aware of the concept, 78% have not yet deployed any Cloud-based applications.

SaaS is an exception to the region-wide lack of Cloud awareness. This is substantiated by a key finding from the Springboard report which revealed that 95% of Asian organizations are familiar with SaaS whereas less than half the organizations surveyed were familiar with Cloud Computing. SaaS based applications (such as CRM and ERP), Storage, Web conferencing and Email are the most popular applications among Cloud users and constitute the bulk of Cloud-related spending. 

“For the Cloud vendors, establishing and maintaining trusted relationships is critical to overall market growth. In fact, delivering strong support is even more important in the still nascent Cloud Computing market as it is needed to overcome the early skepticism, uncertainty and doubts that characterize this market” advises Barnes.

 

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Contents (January 2010)