Avocent Corporation a global provider of IT operations management has launched the Avocent Solitaire Club, an exclusive and unique special privilege program for its loyal and long-standing customers in the Asia Pacific. This is the first time the IT Operations Management solution provider has offered an invitation-only loyalty program to the Asia-Pacific market.
“Our goal at Avocent is to share a more intuitive and mutually beneficial relationship with our customers in the Asia Pacific region. The Solitaire Club will escalate and enhance our customer interaction in a variety of engagements including senior executive briefings, joint benchmark and capability testing and the Avocent Solitaire Club Asia Pacific Thought Leadership Roundtable,” explains Ryan Sia, vice president, Asia Pacific of Avocent.
Christine Tee, director of Marketing, Avocent Asia Pacific adds, “This is a tangible way of extending and deepening our relationships with our premier customers. We get to understand our customers’ challenges, develop solutions in support of these challenges, dedicate resources and partners to bring them greater value and relevance.”
The Avocent Solitaire Club program for customers is designed to make customers who are members feel that their business needs are taken care of through a superior customer loyalty experience that offers unmatched value, premium recognition and unique rewards.
In addition to being assigned dedicated Avocent Relationship Managers and partners in privileged pre and post services, members of the Solitaire Club are entitled to exclusive invitations to key strategic marketing events such as the Avocent Asia Pacific Thought Leadership Roundtable.
The Avocent Asia Pacific Thought Leadership Roundtable initiative is an interactive discussion and forum led by Avocent’s senior executives from the Chief Executive Officer’s (CEO) and Chief Technology Officer’s (CTO) organizations. The Roundtable engages customers to provide them with an opportunity to review business processes and technologies that work, learn about cost control solutions and improve insight into profitability to realize the full potential of their businesses.
"The Solitaire Club program is a grand vision becoming a reality for Avocent. Not only are we interested in the bottom line, it is our next focus to ensure our customers are provided with the solutions to solve their business challenges and also the service they deserve. Avocent is here to foster closer customer relationships, placing them in the forefront of our priority. Doing the things we do now and doing them better will take us far especially in this climate,” says Michael Borman, chief executive officer of Avocent.
Other aspects of the Avocent Solitaire Club privileges include the one to one relationship model that Avocent will roll out to its selected customers, with a view to understanding their businesses’ intimately.
“As a company we are significantly invested in technology innovation, research and development. As such to make a real impact and be relevant from a technology development point of view, especially in tight and difficult market conditions, it is imperative that we establish deep and meaningful relationships with our customers. This Avocent Solitaire club will enable members to come together as part of a technology interest group to further research goals and initiatives as well as acquire up-to-date market trends and information,” concludes Borman.
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