Media players from the Internet, TV, and publishing have converged on the digital content space, intensifying competition for a consumer base reluctant to pay for most content.
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Asian e-Marketing
August 2010
Mobile Broadband Outstrips Fixed Broadband, But Does Not Replace It
Ovum's new broadband forecast shows an increase in growth rate for mobile broadband subscriptions – good news certainly for mobile operators.
Persistent Rise of Mobile Development Frameworks (MDF)
According to Ovum Telecoms mobile application download and revenues forecasts, by 2015 the annual end-user revenues from application downloads (dominated by Smartphone de...
Intensifying of Competition Between Handset Providers and More Pressure on Operators in China
Handset providers play an important role in China's 3G ecosystem. Therefore, intensifying competition in the market requires handset providers to develop partnership stra...
Banks Must Wake Up to Mobile Virus Threat
Banks offering mobile payment services must wake up to the threat of malware viruses or risk having to play catch-up with criminals, Ovum has warned.
Globys Reveals Apps that Drive Most Frequent Mobile Internet Usage in Australia
New research commissioned by Globys (www.Globys.com), a leading provider of contextual marketing solutions for the worldwide telecommunications market, on the usage habit...
Future of the Mobile Content Value Chain in Asia’s Emerging Markets
The mobile content and applications market is currently small, but it has significant potential to drive Asia's emerging market operator non-voice revenues and ARPU.
Media Tablets on the Up in Asia Pacific, Says IDC
IDC expects media tablet shipments in the Asia Pacific region (excluding Japan) to grow from 1.3 million units in 2009 to 9.6 million units in 2014, representing a compou...
Frost & Sullivan: Data Services to Drive Growth as SEA’s Mobile Market Nears Saturation
According to Frost & Sullivan, growth in Southeast Asia's (SEA) mobile services is expected to be driven by data services as mobile connections penetration surpassed ...
ComScore’s Study on Social Networking Access via Mobile Browser
comScore, Inc., a leader in measuring the digital world, released a study on social networking access via mobile browser.
Data Trumps Voice on Australia’s Smartphones
Australia's accelerating numbers of mobile Smartphone owners are using their handsets to access data more frequently than using the telephone feature,Microsoft Advertising Designs Innovative Tool to Test Digital Savvy
Move over, EQ and IQ, there's a new Q in town. DQ or Digital Quotient tells you how savvy you are in the digital space.Mobile Marketing Basics
Though there's much excitement around mobile marketing's rapid progression and advanced features, there are still a number of organizations that are in the dark about the...
The End of the Beginning of Mobile Marketing
Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren't really good discussions out there on why i...
Location-Based Services
For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to...
QR Codes Hit the Road from the Billboard to the Mobile Internet
In recent years QR codes are becoming more and more popular in the advertising industry. Appearing like squares with integrated labyrinths at first glance, they can be sc...
Mobile Marketing: The Recipe for Success
Currently, many of the top brands try to figure out what to do with mobile marketing. Some establish mobile sites, just like it happened 10 years ago when online became m...
More Articles...
- Check Point Secures Remote Network Access for Handheld Wireless Devices
- Survival Tips on Managing the Top 10 Personalities You Meet in Meetings!
- InMobi’s Distinguished Mobile Advertising Solution
- Sybase Unwired Platform Enables Next Generation of Mobile Applications
- Movius Uncovers the Market for Second-Line Mobile Service
- Full Steam Ahead for Yahoo!’s Mobile Strategy
- Hoiio Makes Mobile Communication Cheaper, Simpler and Smarter
- CMO Council and MediaBUZZ Signed Partnership Agreement
- RIM’s Key Selling Point Put to Test
- Citibank Rejoices with New Comprehensive Mobile Application
- MMA’s Guidelines on SMS and MMS
- Mobile Operating System
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