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Targeting, Tracking, Ad-Serving & Web Analysis - Week 4
Research, Analysis & Trends
Top 10 Web Analytics Tools – which one is right for you?
Trend moves towards effective, robust and inexpensive Web Analytics Solutions
Brand new Survey finds Marketers are operationally proficient, but strategically stalled
Taming the Big Data Beast to drive radical Change
Eye-Tracking Study reveals Success Factors for Video Advertising
User Experience Analysis less complex and more affordable by now
Does predictive behavioral Targeting make Click Rates less important?
Best Practices & Strategies
10 Tips for establishing a Successful Digital Insight Management Plan
Understanding the Value of predicting your Customer’s hidden Needs instead of annoying them with too much Advertising
Recharge your Marketing by utilizing Data for a Customer Audit
Why Co-Creative Analytics are a Social Event
Gain Insight from Google Analytics’ Advanced Segments and Analytics Intelligence
Silverpop’s ultimate Guide to Scoring Customers and Prospects
Technologies & Products
Vuclip provides Insights into Key Mobile Brand Metrics beyond CTR
Mediaplex’s Cross-Channel Analytics and Ad Serving Technology leverages maximum Digital Advertising ROI
Get ready for ‘Viewable Impressions’ since 68% of Ads are NOT being seen
Google Active View: One step closer to making a viewable Standard a Reality
Companies & Campaigns
ActuateOne: Big Data Analytics through Cloud, Hybrid, On-Premise, Web or Touch Device Deployment
Gain Competitive Edge at ad:tech Singapore 2013
Digital and Music Matters 2013 returns with Asia’s first ever YouTube FanFest
IPG Mediabrands changes the Game in the Industry by going ‘fully hybrid’
BUZZwords
Targeting Definitions, including Frequency Capping and User-declared Information Targeting
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