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Home Asian e-Marketing December 2010

December 2010

Current Online Marketing Trends at a Glance

Current Online Marketing Trends at a Glance

Web 2.0, video on the Web, mobile Internet, and e-commerce are once again hot contenders for discussions, conferences, trade fairs and road shows. So if you intend to drop these terms nonchalantly at the next meeting you will most probably attract only little attention.

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While communication and information are still the main reasons to use the Internet, the new trend among the trends is called differentiation. Old and new technologies retain principally the basic elements that allow the wise and efficient use of the new media. Within these limits users reveal specific habits and needs, aimed at individuality and ubiquity.

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Is the Integration of Promoted Tweets in Google Real-time Results the First Step Towards Acquisition?

Is the Integration of Promoted Tweets in Google Real-time Results the First Step Towards Acquisition?

Google’s integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it alleged...

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Asia Pacific Continues To Be a Hotbed for the Innovative Adoption and Use of Technology

Asia Pacific Continues To Be a Hotbed for the Innovative Adoption and Use of Technology

According to Ovum, Asia Pacific continues to be a hotbed for the innovative adoption and use of technology as numerous markets flourish thanks to increasing domestic dema...

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Fournaise: Three-quarter of Ad Campaigns Tested Achieved Low Effectiveness Scores

Fournaise: Three-quarter of Ad Campaigns Tested Achieved Low Effectiveness Scores

The Fournaise Marketing Group analyzed that 75% of the ad campaigns it tracked and tested at pre-launch level across 20 countries worldwide in 2010 achieved low effective...

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Enterprise Transformation and Cloud Services Fuel the Growth in Asia/Pacific IT Services Market

Enterprise Transformation and Cloud Services Fuel the Growth in Asia/Pacific IT Services Market

According to the latest IDC Asia/Pacific Semi-annual IT Services Tracker, the overall IT services market in the Asia/Pacific excluding Japan (APEJ) region will continue i...

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New Insights into the Social Behaviour of Hong Kongers Online

 New Insights into the Social Behaviour of Hong Kongers Online

Hong Kong’s online citizens like to search for bargains, keep up with the latest celebrity gossip, are addicted to Facebook, like Google and love watching YouTube.

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Hong Kong is the Best Value on Earth for Consumer Broadband

Hong Kong is the Best Value on Earth for Consumer Broadband

By analyzing its Broadband Tariff Benchmarks – Q3 2010 Point Topic Hong Kong was found to have the best value on Earth for consumer broadband, while Singapore joins the top...

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Why Asia is poised to be THE breakthrough market for Mobile Advertising

Why Asia is poised to be THE breakthrough market for Mobile Advertising

Mobile Marketing Association’s new Chief Executive Officer, Greg Stuart, was recently in Singapore, and Asian e-Marketing interviewed him, together with our well-known ex...

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Cloud Computing Is a Powerful Tool That Shapes the Business of Tomorrow

Cloud Computing Is a Powerful Tool That Shapes the Business of Tomorrow

The recent Frost & Sullivan end-user study results reveal that although there is much speculation around Cloud Computing as yet another ‘vaporware’ most of the companies ...

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Springboard Research’s Top 10 Predictions in 2011

Springboard Research’s Top 10 Predictions in 2011

Springboard Research presented its analysis of key trends in the Asia Pacific IT market in 2010, along with a preview of the top trends the company believes will shape th...

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How to Avoid Pitfalls and Run an Effective Search Engine Campaign

How to Avoid Pitfalls and Run an Effective Search Engine Campaign

Understanding the basic structure of how search engines register websites is crucial to succeed in search engine optimization (SEO).

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No Pain, No Gain – So Put Some Effort into Your Keywords Selection

No Pain, No Gain – So Put Some Effort into Your Keywords Selection

Keywords are extremely crucial as they lead search engine users to your site, therefore selecting the right keywords is the first step to better search engine positioning...

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Mobile Search – Opportunities and Challenges

Mobile Search – Opportunities and Challenges

In order for mobile search to reach its full potential, it has to be fast and convenient to use, regardless of the kind of device the user has. The ideal mobile search sh...

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Search Engine Optimization Techniques to Avoid

Search Engine Optimization Techniques to Avoid

Understanding the basic structure of how search engines register Websites is crucial to succeed in search engine optimization (SEO).

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Maximize your ROI through Smart Keyword Management Strategies

Maximize your ROI through Smart Keyword Management Strategies

As part of Yahoo!’s specialized and knowledgeable search engine marketing team, I am committed to support our advertisers in their search marketing campaign goals and per...

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Using Keywords in the Text of your Pages

Using Keywords in the Text of your Pages

There are many issues to consider when placing keywords in the text of your pages.

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Yahoo: Science is Insight, Not Hindsight!

Yahoo: Science is Insight, Not Hindsight!

Yahoo! keeps more than half a billion consumers worldwide connected and delivers powerful audience solutions to advertisers through its unique combination of Science + Ar...

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Out There Media’s State-of-the-art Mobile Advertising Marketplace

Out There Media’s State-of-the-art Mobile Advertising Marketplace

Out There Media can access around 380 million mobile subscribers from all across Europe and Asia for advertising purposes.

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3digitalminds Power your Online Business in Greater China

3digitalminds Power your Online Business in Greater China

Chinese online users have different habits and experiences when it comes to how they use the Internet so there is no doubt that online marketing in China is different com...

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Google is a jack-of-all-trades: Google bomb, Googlewashing, Googlewhack, Googlefight

Google is a jack-of-all-trades: Google bomb, Googlewashing, Googlewhack, Googlefight

The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, in order to ...

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How Web Search Engines Work

How Web Search Engines Work

Just in case some basics on how search engines operate:

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