SuperData Research conducted recently a survey for Skrill / Moneybookers, showing the top 5 payment methods, which include:
1. Gamecard / eVoucher (18.2 %);
2. Credit card (16.1 %);
3. Digital Wallet (14.6 %);
4. Mobile phone (14.4 %);
5. Prepaid (14.4 %).
Their survey shows that virtual goods in online games are an attractive business field and that payment methods differ. Cash is still number one, with users buying Gamecards / eVouchers in shops, followed by credit card payments.
Interestingly, their report states that the market share of different payment methods for online games will change by 2015. It is expected that usage of mobile and prepaid will rise significantly and that digital wallet/ eWallet will overtake credit card payments.
Skrill Holdings Ltd. (Moneybookers) is one of Europe’s largest online payments systems and among the world’s largest independent digital wallet providers with over 25 million account holders. Skrill’s Digital Wallet solution provides the foundation of the company’s success, enabling customers to make online payments conveniently and securely without revealing personal financial data. The service offers merchants over 100 local payment options alongside the company’s leading security and risk management expertise in over 200 countries through a simple integration.
Today more than 120,000 merchants are registered with Skrill and its payments systems are integrated by global online brands such as Facebook, Skype and eBay.com. And just in March 2012 Skrill reported an upsurge in customer, merchant and transaction volumes over the last year, consolidating Skrill’s position as one of Europe’s largest online payments systems.
Building on positive momentum since the re-branding of Moneybookers to Skrill in spring 2011, Skrill’s customer base has continued to grow during the past year, increasing by over 50%, from 15.6 million to over 25 million users. The company’s merchant base also grew by almost 70% from 71,000 to 120,000, generating transaction volumes of over €10bn, as online businesses continue to turn to Skrill to access a comprehensive network of payment solutions, enabling them to transact in a complex and fragmented payments landscape.
At the end of 2011, a syndicate of Lloyds Bank Corporate Markets, Royal Bank of Scotland and NIBC loaned Skrill a funding package of €80m to facilitate potential add on acquisitions. Lloyds has backed Skrill since 2008. With support from these banks and additional funding from Investcorp Technology Partners, Skrill remains in a strong position to capitalize on this fast growing market.
And with research showing that 33% of smartphone users made a purchase on a mobile device in 2011, Skrill has also demonstrated its commitment to innovation with the launch of Skrill 1-Tap – a new product connected to Skrill’s digital wallet, which brings quick and easy mobile payments to consumers and convenience to merchants.
Skrill’s Co-CEO, Martin Ott, stated: “Skrill remains at the forefront of the online payments market, with a commitment to innovative yet secure services that take the hassle out of mCommerce for merchants and give customers a seamless mobile shopping experience. Not only can Skrill offer the very latest in payment technology, it does so while remaining a trusted, secure and dependable brand.” And Nikolai Riesenkampff, Co-CEO of Skrill, added: “We are at an exciting time in the development of Skrill, with the full re-brand to be completed by Summer 2012. Both the online payment and mCommerce industries are growing rapidly and we are proud to be helping merchants to increase conversions by offering customers convenient payment methods.”
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