Asian e-Marketing January - February 2009
The rise of the digital economy has changed the way we communicate and do business. It forces us to implement emerging new technologies to stay competitive regarding our marketing campaigns. This article focuses on digital marketing, taking into consideration various types of online advertisement opportunities to give a rough overview of the broad subject.
Pay-per-click (PPC) may sound like a great option, but do you know what it really costs and is it really worth it? Each campaign is different, depending upon the bid amou...
You should never stop learning especially as technology is in a state of constant progress. Consequently you can call yourself an expert only by continuously gaining expe...
A couple of years ago, registering yourself with a few search engines and Web directories was 90% of the work of online promotion. There was no problem to appear soon in ...
A simple log on, getting registered and then receiving a lot of visitors is unrealistic. But still today a lot of search engine marketing service providers try to attract...
The Search Engine Marketing (SEM) Industry is estimated to reach US$23 billion by 2010 and the vast majority of SEM investment in the coming years will involve pay-per-cl...
Podcasting has sealed itself as a unique and note-worthy media - not surprising since it was declared 2005’s ‘Word of the Year’ by the New Oxford American Dictionary.
The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. This makes web analytics more pivo...
Digital marketing is definitely “in”. However, while the industry is all abuzz about the next big thing in digital marketing -- RSS, mobile marketing, marketing blogs, us...
One of the fastest ways to ensure your product or service gets noticed is the vastness of the Internet is by having a pay per click (PPC) advertising campaign. If done we...
More and more successful mobile marketing campaign demonstrate that it is possible to dispose an advertising message with only 160 signs - but what is its real secret of ...
The suppression of pictures in e-mails is a big challenge for e-mail marketing. Companies fear points of attacks and providers want to save costs. Even the newer version ...
E-mail as a medium is used every day by millions of people all over the world. No other Internet service is more successful and it’s simply impossible to imagine both pri...
Do you feel your computer is getting slower or do you see more pop-up ads while surfing the internet? If yes, your PC is most probably infected by spyware! Spyware sneaks...
Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find informatio...
RSS files are one of the most widely used XML formats on the Web. They provide an open format for syndicating all types of content, including podcasts.
In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine ...
Building a mailing list takes time and in order to build a good, qualitative and extensive mailing, the following qualities are vital: thoughtfulness, diligence and patie...
What’s the use of the best homepage or the cheapest online shop if visitors are missing and consequently nobody perceives your offers? Without visitors your Website is si...
Online advertising it seems, thrives in dour times, proving its worth as a cost-effective medium amidst shrinking marketing budgets. A study by Frost & Sullivan reveals t...
75 percent of the 474 surveyed companies rely on five instruments, while weblogs are losing their shine.
In addition to usability, SEO, e-mail, and Web-Controlling, SEM is...
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