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Home Asian e-Marketing January - February 2010

January - February 2010

The New Generation of Online Communications

The New Generation of Online Communications

Participatory Web, social web, or simply Web 2.0, these are all terms for an apparently new era of the Internet, heralding in many parts a realignment of the legality of the Internet, a new thinking and philosophy, as well as new business models.

The Web has become an independent social platform where interactivity and creativity are the driving forces of development. Suddenly, a whole series of new applications such as wikis, weblogs, or picture and video portals have emerged, as well as technologies like RSS and podcasts. The ideas of many of these applications are actually not entirely new, but have received only through the Web 2.0 wave a real chance for success. 

Initially, Web 2.0 took place in the private sector, pioneered by the United States, where people began to keep personal diaries on the internet. There arose the first video portals and the first network platforms as well, from where eventually, the wave also swept into Asia and even conquered the business world.

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The Web 2.0 Power Game

The Web 2.0 Power Game

The fear of too much "me" in "social media" is omnipresent and shakes communities up to be open to embrace regulatory systems, power structures, and hierarchies. However,...

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Enabling the Social in Marketing

Enabling the Social in Marketing

Social media marketing is not about taking one’s branding and messages and splaying them across social media sites or just about setting up a presence in Facebook or Twit...

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Social Media Marketing: Influencing the Influencer

Social Media Marketing: Influencing the Influencer

It seems like yesterday when companies rediscovered the art of talking with customers, not at them. Thanks to Don Peppers and Martha Rogers, among others, companies reali...

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Social Media Monitoring Can Be Overstraining Marketers

Social Media Monitoring Can Be Overstraining Marketers

Social Media Marketers are often drowning in a sea of figures and the monitoring of their social media activities can therefore becoming quite a burden for many. Each soc...

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Social Media’s Increasing Impact on Business

Social Media’s Increasing Impact on Business

In 2006, the year after the acquisition of the social network MySpace, Rupert Murdoch had this to say about Social Media: “To find something comparable, you have to go ba...

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Demystifying Social Media

Demystifying Social Media

It was interesting for me to read that according to IDC, traditional corporate culture remains the largest barrier to successful social media initiatives, simply because ...

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Marketing 2.0 and Social Networking

Marketing 2.0 and Social Networking

Collectively well-maintained web directories are increasingly getting the attention of Internet users as well as spurring Web users to express and exchange their opinions...

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Common Boo-boos of Social Media

Common Boo-boos of Social Media

It’s once again the time of the year when speculations and discussions on the probable online trends for the next year are kicking in. Which topics will dominate the medi...

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Social Networking: Safely Manage the Paradigm Shift and Leverage its Full Potential

Social Networking: Safely Manage the Paradigm Shift and Leverage its Full Potential

Social media websites can be an asset to businesses, but they also enable cyber-criminals to steal users’ personal information and wreak havoc with corporate IT systems. ...

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The Importance of a Social Media Policy

The Importance of a Social Media Policy

A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world. So, just like in the old days when companies had...

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Tips for Implementing an Effective Social Media Policy

Tips for Implementing an Effective Social Media Policy

Whether you’re writing your social media policy from the beginning, or developing it organically in reaction to situations as they arise - here are 8 tips you should cons...

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Are Social Networks Raising the Game of Search Engine Optimization?

Are Social Networks Raising the Game of Search Engine Optimization?

Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a ...

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Dealing with Bloggers

Dealing with Bloggers
If a company realizes that for instance http://www.blogcatalog.com gets searched quite often, that the Webs...
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35% of Facebook Users Could Be Victims of Phishing Scams

35% of Facebook Users Could Be Victims of Phishing Scams

A high number of Facebook users are putting themselves at risk by opening their individual profiles to total strangers and by clicking on unknown links that they receive....

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Sooner or Later, Facebook will Launch its Own Phone

Sooner or Later, Facebook will Launch its Own Phone

Change happens slowly. It took us years before we noticed that Microsoft was upending a tech industry that, until the 1990s, IBM dominated. However, if you squinted you s...

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The Mobile: A Social Media Lifeline?

The Mobile: A Social Media Lifeline?

David Armano, Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman, published his thoughts online on the “Six Social Media ...

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Deloitte’s Tribalization of Business Study: Organizations Not Yet Tapping Social Media’s Full Potential

Deloitte’s Tribalization of Business Study: Organizations Not Yet Tapping Social Media’s Full Potential

Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice’s October 2009 Tribalization of Business Study, evaluates the perceived potential of online communiti...

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Why Adopt Social Media Marketing?

Why Adopt Social Media Marketing?

Social Media Marketing is infiltrating the business world.  Just why is social media making its presence felt here? The truth is many people are tired of "marketing speak...

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Social Media is Changing the World

Social Media is Changing the World
 Most of us have come to the point where we’ve  pondered the decision of whether to have multiple social media accounts (business vs. pleasure). Some have had success doi...

Social Networking Sites: Security Battlefield or Opportunity?

Social Networking Sites: Security Battlefield or Opportunity?

In this article, Check Point Software Technologies Ltd takes a look at how hackers are ingeniously leveraging social networking sites and Web 2.0 to craft new phishing at...

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