- You are here:
- Home
- Asian e-Marketing
- March 2011
- Microsoft’s Five Key Tips when Using IE9
-
API Security Company Neosec acquired by Akamai Technologies
Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.
-
Majority of APAC consumers are willing to sacrifice data security for convenience
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
-
5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies
A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.
-
New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.
-
Artificial Intelligence key in analyzing trends in fraudster behavior
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.
-
Mindful Employer Branding Key to Successful Staff, HR Recruitment
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.
-
KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
-
SecurityHQ’s Cyber Predictions
In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.
-
Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
-
Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy
The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.
-
Enhanced Google Play Protect real-time scanning for installation of sideloaded apps
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.
-
IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business
At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.
-
Yahoo integrated approach for advertising in a cookieless world
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
-
Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers
Asia Video Industry Association (AVIA), with Dr Paul Watters of Cyberstronomy, have released a new report, Consumer Risks from Piracy in the Philippines, that once again highlights the possible dangers Filipino consumers face when accessing pirate sites.