A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence sharing, joint operations, technical collaboration, and ecosystem development.
A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
More than two-thirds (71%) of consumers think technology and digitalization are key in enabling them to live a more sustainable lifestyle, while over a third (33%) desire apps to provide clearer information on how to live sustainably across various aspects of life, according to an independent research report commissioned by Alibaba Group.
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.
5G will account for over two-fifths (41%) of mobile connections in the Asia Pacific (APAC) region by 2030, up from 4% in 2022, according to the GSMA's Mobile Economy APAC 2023 Report.
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-
There have been more than 130 million blogs being tracked by Technorati since 2002, an estimated 100 million videos a day being watched on video sharing website YouTube, and more than 90 million members are part of the social network Friendster. All those so-called social networks offer a platform for all kind of things human beings love to do – like connecting with friends, to share content, communication and ideas, cooperating and collaborating, finding people who might be good friends, allies and lovers. And that’s the only reason why it spreads so endemic - because it lets us be ourselves and allows us to find information, inspiration, like-minded people, communities and collaborators faster than ever before.
Asian e-Marketing spoke with Jeff Roberto, Marketing & PR Director of Friendster Inc., who revealed that Friendster will further adopt social media and Web 2.0 technologies as they are an effective way to distribute information, communicate, market products and services with customers. Used the right way, he says, they’re a very cost effective approach to build buzz and a brand online. “Currently, and in the near future, the social media industry must educate marketers and advertisers in Asia about building effective campaigns with social media”, he said, explaining that many advertisers are just learning about the sheer size of social media sites and the number of consumer minutes they command online each month.
Today, 7 out of the top 20 sites on the web are social networks and social media sites. Most of these sites did not even exist 5 years ago. Social networks are leaders in “user engagement” or time spent on a particular site per visitor per month. On average, Friendster visitors spend, according to Jeff Roberto, about 150 minutes per month on their site, or almost 3 hours. “This is over 3 times that of what visitors to Google spend (44 minutes), over 3 times that of what visitors to eBay spend (41 minutes), and over 12 times that of what visitors to Amazon spend (12 minutes) –measured by comScore Media Metrix January 2009 Worldwide data”, he added. A typical user spends 30 minutes a day on Friendster and visits the website several times a week, communicating with friends and sharing and consuming content through a suite of features, creating a great platform for advertisers.
As more information is shared via case studies and industry publications such as Asian e-Marketing, advertisers will begin to test social media campaigns and shift more marketing campaigns to sites like Friendster, as social networks are becoming the new portals of the consumer Internet by adding video, instant messaging and group chat features, games, news and information, and messaging. But at the same time, social networks are media platforms, providing media companies, organizations, artists and celebrities with a new global distribution channels which gives them a direct relationship with fans, leverage of social connections and communication to virally build a fan base and share content and information, and of course access to audience sizes unmatched by traditional media. All of these industry changes are indicators of the critical importance of social media to advertisers, offering a wide range of options for how to engage with consumer within the community. Friendster offers a wide variety of vehicles to establish a brand presence and to build a community around a brand. Some recent campaigns on Friendster run by Nokia, Coca-Cola, Clinique and Nescafe included branded profiles, branded applications (such as games, quizzes, or avatars), branded talent contests, branded skins for user profile pages and more. And Friendster believes that its innovative social branding solutions can connect brands with more young people in Asia online than any other site or channel.
The company’s short term goals are aligned with catering to its growing community and focusing on what’s most important to them, intending to build and deploy compelling features that are highly relevant to their user base. Such features and services will continue to propel their growth and drive adoption of Friendster in their key markets throughout Asia and worldwide. Without doubt, Friendster is uniquely positioned to serve the needs of those in Asia and those connected to Asia via family and friends living across the planet. A recent example of how they have launched a compelling product feature that’s highly relevant to their user base is the new “Send Money” feature. Friendster members who are Globe subscribers can new send and receive money to other Globe subscribers on Friendster, whether they’re in the Philippines or abroad. Such a feature may not be relevant on other social networks, but is highly relevant to Friendster’s user base. To read more about it, please click here: http://www.friendster.com/info/presscenter.php?A=pr58
In the past year, Friendster has rolled out a series of features including a full suite of mobile products, multiple languages, launched support for multiple open developer standards, and much more, planning to continue to build on these new products and features. One area of focus for them is mobile as mobile social networking took off globally in 2008 and a significant portion of mobile social networking users came from Asia. Their mobile site m.friendster.com, launched in summer 2008, is already doing over 1.5 billion monthly page views with millions of users and Jeff expects all their mobile products including their mobile site, text alerts feature, and new “Send Money” via mobile feature to grow significantly.
The company realized that new ideas, services, business models and technologies emerge and evolve high speed in social media and reacts continuously with patents. Friendster has been a leader in innovation since the early days and has documented its innovation every step of the way by receiving five fundamental patents with more still pending. Since launching the first social network in 2002, Friendster continued to build and own a significant patent portfolio, validating the company’s early and continuous innovation in online social networking. Their patents address many fundamentals of social networking including establishing connections, distributing and sharing content, managing connections over time and assessing compatibility between users. According to Jeff, the company is planning to continue to document innovation and build a world class portfolio of social networking patents, much like Amazon has done for commerce and Google has done for search, as they regard their patent portfolio as one of several assets of the company. Didn’t in just six years, social networking become both an industry – since 8 of the top 20 largest websites in the world are social networks – and a critical platform for over half a billion Internet users globally. Asia’s #1 social network has therefore expanded in December of last year its portfolio with a fifth social networking U.S. patent titled “Compatibility Scoring of Online Social Network Users” (U.S. Patent No. 7,451,161).
In order to giver you the full picture. Prior to this most recent fifth patent, Friendster was granted four other social networking patents:
In July 2006, Friendster was awarded its first U.S. patent describing how people are connected in the context of an online social network, titled “A System, Method and Apparatus for Connecting Users in an Online Computer System Based on Their Relationships within Social Networks” (U.S. Patent No. 7,069,308).
Friendster was granted a second U.S. patent in October 2006, which discloses the process of enriching other users’ profiles with text, video, pictures and additional content, titled “Method of Inducing Content Uploads in a Social Network” (U.S. Patent No. 7,117,254).
In March 2007, Friendster added another patent to its portfolio, titled “System and Method for Managing Connections in an Online Social Network” (U.S. Patent No. 7,188,153 B2), which describes a technology that allows members of a social network to manage their connections by, for example, adding friends; personalizing their network through arranging, ordering and classifying connections made in an online community; and managing these connections at will.
Friendster’s patent of November 11, 2008, describes a unique methodology used to calculate compatibility based on expressed interests between users of a social network. This includes scoring the compatibility between two members of a social network based on their interests and scoring the correlation between two interests for a given member of a social network.
Today, Asia is home to the world’s largest and fastest-growing internet population. With more than 41% of global internet users, Asia also leads in online social media usage. The majority of Asia’s online population is young, spending a lot of their time on social networking sites and primarily on Friendster. This trend represents a massive opportunity for the company and the social media industry in Asia. With over 75 million registered users from Asia and 50 million monthly unique visitors from the region, Friendster is well positioned to embrace the many advertising and marketing campaigns that target this demographic. As mentioned above, advertisers are just beginning to see the potential of social media, and specifically Friendster, can play am important role in online marketing campaigns conducted in the region. The company is currently busily educating advertisers, demonstrating to them how to build effective social media campaigns on Friendster.
Measuring the effectiveness of such social media campaigns is very different from measuring more traditional online campaigns as social media introduces a new marketing paradigm where there are new ways to measure success. Impressions and click-through rates are secondary and often inadequate—the new success metric is engagement. Jeff describes it the following: “Engagement is measured in a variety of ways. On Friendster, engagement is measured by the number of comments posted on your campaign’s profile page, the number of fans connected to your branded community, the number of installations of your brand’s skin on user profile pages, the number of times your app was installed and shared, the number of people signing up for trials and samples of your product, the number of people taking your survey or quiz, the number of times your branded game was played and so on. Social media is about interactivity, and thus there are new ways to measure its effectiveness.” Compatibility scoring for instance can be utilized here in a variety of ways to help drive interactivity and engagement around a branded campaign. This could very well be implemented in an upcoming campaign on Friendster.
Moving forward, Jeff predicts to see more social networks and media sites incorporate “activity streams” into their product offerings, allowing users to subscribe to and receive updates about the people and things that matter most to them. These streams will become more granular permitting users to follow specific types of content from specific people or entities. “We’re just starting to see this shift with increasingly larger followings around micro-blogging and social network aggregators”, he says. Tackling our concerns in terms of security issues he said that he believes that social networks continue to become more secure and embrace even more privacy settings to enable effective sharing and communicating between individuals and groups within larger social networks.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Dalet, a leading technology and service provider for media-rich organizations, announced the release of Dalet Cut, the cloud-native, real-time, lightning-fast multimedia and multiplatform editor fully integrated within the Dalet ecosystem.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together global industry experts and partners to explore the future of digital infrastructure towards the yottabyte era (a yottabyte is equal to a quadrillion gigabytes).
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.