This is how the Cluetrain Manifesto describes in 95 points how the new corporate culture should be designed and which aspects of the digital world it will influence. What’s interesting here is the "definition" of consumers. "We are not a target group or end-user or consumer. We are people - and our influence defies your encroachment. Cope with it.”

The Cluetrain Manifesto is a call to action for all businesses operating within what is suggested to be a newly-connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests the changes that will be required from organizations as they respond to the new marketplace environment.