- You are here:
- Home
- Asian e-Marketing
- May 2013 - Targeting, Tracking, Web Analytics
- Cookie profiling, local shared objects and related privacy concerns
-
Google's approach to further reduce the security burden on users
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features that work around-the-clock to take the security burden off users, and updates to privacy controls that help to easily protect personal information.
- Dark web report: Users can check if their Gmail address has been exposed on the dark web as well as get guidance on how they can protect themself online by accessing the Dark Web Report in their account menu in the Google App. They just have to sign into the Google App and tap their profile picture to open the menu.
- Passwordless by Default: Passkeys are a simpler and more secure way to sign into sites online and can be used with the Google Accounts. To make transition to passwordless even easier, Google is offering the ability to set up passkeys for all users — by default.
- A new requirement to make email safer for everyone: Gmail recently announced new requirements for large senders to make email safer and more user-friendly for everyone, including enforcing authentication, enabling easy unsubscription, enforcing a clear spam rate threshold. This is in addition to Gmail’s AI-powered defenses, which block more than 99.9% of spam, phishing and malware — that’s 15 billion unwanted emails every day.
- Easier access to clear browsing data: Google added an option to quickly delete users’ browsing history in Chrome without interrupting current activities. Users just need to click the three dots in the top-right corner of the Chrome browser and select “Clear browsing data”.
- Use the Google App as the credential provider for your iOS device: Google Password Manager is built into the Google App and you can already use it to securely save your passwords and sign in faster when you’re using the app. Now, you can set it as your Autofill provider so that the Google App can help you quickly and securely autofill your passwords into any app or website on your iOS device.
Feel free to read more about the announcements in Google’s blog post.
By MediaBUZZ -
Yahoo integrated approach for advertising in a cookieless world
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
-
Annual report reveals continued surge in sophisticated bot attacks
HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.
-
Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
-
Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy
The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.
-
API Security Company Neosec acquired by Akamai Technologies
Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.
-
KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
-
Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers
Asia Video Industry Association (AVIA), with Dr Paul Watters of Cyberstronomy, have released a new report, Consumer Risks from Piracy in the Philippines, that once again highlights the possible dangers Filipino consumers face when accessing pirate sites.
-
Content Remains King in the Future of Video in India
The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.
-
Appier integrates GenAI into its products to optimize key marketing applications for businesses
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.
-
SecurityHQ’s Cyber Predictions
In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.
-
Majority of APAC consumers are willing to sacrifice data security for convenience
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
-
SentinelOne enhances cloud security with Snyk
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.