Just as users’ habits and content change rapidly and continuously on the Internet, all measures in the SEO field have to be reviewed and adapted thoroughly in the future.
Admittedly, the classical concept of SEO and its relevance have already moved mainstream in the minds of marketing professionals. And that’s how it has to be, as whoever operates a website has to know how to make a site easily detectable in the net space out there in order to remain successful.
This includes on- and off-page optimization, which means the structured and with regards to content, optimized Web design, as well as the clever placement and linking of the own Website to other platforms.
The problem is that those measures are well known and are now being used by almost everybody. Thus, it is increasingly more difficult to distance yourself from competitors and the only chance that’s left is specialization.