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Home Asian e-Marketing May - June 2009

May - June 2009

Bid farewell to classic search engine optimization

Bid farewell to classic search engine optimization

Just as users’ habits and content change rapidly and continuously on the Internet, all measures in the SEO field have to be reviewed and adapted thoroughly in the future.

Admittedly, the classical concept of SEO and its relevance have already moved mainstream in the minds of marketing professionals. And that’s how it has to be, as whoever operates a website has to know how to make a site easily detectable in the net space out there in order to remain successful.

This includes on- and off-page optimization, which means the structured and with regards to content, optimized Web design, as well as the clever placement and linking of the own Website to other platforms.

The problem is that those measures are well known and are now being used by almost everybody. Thus, it is increasingly more difficult to distance yourself from competitors and the only chance that’s left is specialization.

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5 Best Practices that Drive ROI in Search Engine Marketing

5 Best Practices that Drive ROI in Search Engine Marketing

Search engine marketing may be on most marketers’ radar but the path to successful SEM is still no bed of roses. In this whitepaper, Coremetrics delves into the opportuni...

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Deconstructing the Keyword Efficiency Index

Deconstructing the Keyword Efficiency Index

Unlike keyword advertising, it isn’t possible within the scope of search engine optimization to test out all thinkable terms, combinations and synonyms, simply because th...

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It’s a Keyword World

It’s a Keyword World

No tool in the world, no analytical model and no intuition are a match for the best keyword analysts in the world: the user. And thanks to keyword advertising, or let’s s...

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Social Networks: Raising the Game of SEO?

Social Networks: Raising the Game of SEO?

Social networks are definitely one of the hottest trends around and the business world has not been spared its rapid advance. So just how useful are social networks in a ...

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Performance Marketing Tracking Tools Demystified

Performance Marketing Tracking Tools Demystified

Get an overview of the different categories of tools for performance measurement and optimization of online marketing disciplines. The following will give you some furthe...

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Web Analytics: What Every Marketer Should Know

Web Analytics: What Every Marketer Should Know

The web has become crucial to businesses. As the online world evolves, more and more businesses’ websites are now running in real time. In addition, the explosion of sear...

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Heralding the New Era of SEO

Heralding the New Era of SEO

The SEO market has for been at a turning point for quite some time now, emphasizing that the gold rush times are definitely drawing to a close while real conceptual work ...

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Search Engine Optimization Techniques to Avoid

Search Engine Optimization Techniques to Avoid

There are several things, considered "spamming", that you can do to try to get your page listed higher on a search engine results page, but we recommend that you never tr...

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When Words are Key

When Words are Key

In order to improve your search engine rankings, most techniques have one thing in common and that is keywords. Keywords are extremely crucial as they lead search engine ...

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Search Engine Spiders (Robots) and what you should know about them

Search Engine Spiders (Robots) and what you should know about them

Understanding the basic structure of how search engines register Web sites is crucial to succeed in search engine optimization (SEO). It is one of the most effective web ...

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Search engine marketing: In the beginning there is always the word

Search engine marketing: In the beginning there is always the word

Search engine marketing is fundamentally tied with language, simply because there is no bypassing filling out a search form with words to get a list of various popular se...

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Top 2009 SEO Trends

Top 2009 SEO Trends

Matt McGee, an independent online marketing and search engine optimization professional with expertise in SEO for local businesses and small businesses, has shared some i...

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Mastering the Search Challenge

Mastering the Search Challenge

We all know that search engines make crack sales teams, converting high percentages of leads in a cost-effective manner. But search engine marketing (SEM) can be an exact...

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What’s the Fuss about SEO?

What’s the Fuss about SEO?

There is simply no denying that search engines are a dominating force on the Internet. Millions of people search online for their topics of interest every single day. In ...

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Search Engine Marketing: The importance of a good search engine ranking

Search Engine Marketing: The importance of a good search engine ranking

Plenty of research has already been done on various aspects of web usage and currently more and more surveys track the use of search engines and how users find informatio...

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SEO: A Brief Walk through the Past, Present and the Future

SEO: A Brief Walk through the Past, Present and the Future

When it comes to Search Engine Optimization (SEO), the pace of change has been and still is, mind-boggling. Emphasizing this is Google who says that last year alone, they...

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The Cost Effective Alternative to Market in a Downturn

The Cost Effective Alternative to Market in a Downturn

Marketing budgets frequently end up on the chopping board during economic uncertainties.

Fortunately, it is not all doom and gloom. According to a recent study conducted b...

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Response to ads in Q12009 impacted by global economic slowdown

Response to ads in Q12009 impacted by global economic slowdown

The Fournaise Marketing Group has recently revealed that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21% les...

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Definition of success in online dialogue marketing

Definition of success in online dialogue marketing

Research has shown that people hardly ever go beyond the top 30 results listed from a search. In fact, the top 30 results get over 90% of search traffic and the top 10 re...

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Case Study – AirAsia Increases User Awareness with Yahoo! Mobile

Case Study – AirAsia Increases User Awareness with Yahoo! Mobile

The mobile phone market represents one of the fastest growing areas in Asia.  Mobile usage and in particular mobile Internet is on the rise.  Innovations in mobile handse...

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Contents (May - June 2009)