Email marketing has been called the original social networking tool and it’s no wonder. LinkedIn for example, relies very heavily on email to keep its users connected.

In ...

In recent years, e-mail marketing has been in constant development and right now event-driven news get a lot of attention. The reason is simple: Transactions or triggerma...

As e-mail messaging is the dominant form of business communication certain standards should be kept in mind to use the medium professionally. Laura Stack, the president o...

Email marketing on mobile phones has been tottering on the brink of opportunity. Some e-marketers may have already embraced it because their customer base are a very mobi...

New research undertaken by Adestra, an e-consultancy, shows digital marketers are spending too much time on manual in-house tasks such as administering and producing e-ma...

At first glance, the market for email marketing solutions can appear to be a bit unclear but an overview can be provided with only a few basic considerations that can she...

While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wik...

Email has been hailed as the ubiquitous form of communication, something which executives cannot live without. However, according to JupiterResearch, email is not without...

A recent report from Jupiter Research highlights the fact that deliverability is the number-one consideration for marketers when selecting an email service provider (ESP)...