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Home Asian e-Marketing November - December 2009

November - December 2009

What Makes e-Shopping so Compelling?

What Makes e-Shopping so Compelling?

Online shopping is a major part of the overall electronic commerce, or e-commerce, industry which consists of all the buying and selling of goods and services over electronic systems such as the internet and other computers. Especially with the rise of the internet, the amount of trade that is conducted electronically has seen extraordinary growth, but before the widespread introduction of the internet to the general public in 1994, the term electronic commerce referred to the use of technologies such as electronic data interchange (EDI) and electronic funds transfer (EFT), that had been introduced already in the late 1970s, to facilitate business practices. With the rise of the World Wide Web many predicted the e-commerce would soon become a major economic sector, but security protocols such as HTTPS did not become secure enough for widespread use of such transactions until 1998. Nevertheless, there came along the dotcom bubble, which saw the emergence of the internet as a new economic sector, which collapsed when the bubble burst in 2000 and 2001. Despite this, many traditional brick-and-mortar retailers recognized the valuable markets identified during that time and took steps to add e-commerce capabilities to their own website. Thus, new methods of sending payments, such as e-shopping carts, electronic payment services and secured credit card payment authorizations became more widely used. And nowadays, online shopping in the Asia Pacific region is set to expand rapidly in coming years underpinned by rapid economic growth in this field and has many distinct and unique advantages and disadvantages which separate it from traditional retail shopping:

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Five Guiding Principles for Compelling Shoppers to Buy with Offers They Can’t Resist

Five Guiding Principles for Compelling Shoppers to Buy with Offers They Can’t Resist

It takes deep customer insight to provide a truly personalized online experience. And customization of every touchpoint and throughout every channel is the key to keeping...

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E-Commerce: This is It!

E-Commerce: This is It!

The Internet has established itself successfully as a mass medium and the old and new economy can no longer be separated, this is a fact. Almost every business is online ...

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The Rise of the e-Tailer

The Rise of the e-Tailer

Did you know that the word “e-tailer” was coined as early as 1995? An e-tailer is a retailer that primarily uses the Internet as a medium for customers to shop for goods ...

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Will Mobile Marketing Work for your E-Business?

Will Mobile Marketing Work for your E-Business?

These are interesting times for mobile marketers as we are seeing more and more brands actively evangelizing the use of mobile as a marketing channel. It has become a via...

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E-Commerce: 10 Tricks for having a Strong and Inviting Landing Page

E-Commerce: 10 Tricks for having a Strong and Inviting Landing Page

There is no other direct marketing instrument that is easier to control and to which you can react so easily. However, there is a way to make it even easier for the reade...

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Mastering the Challenge of Finding the Most Suitable E-Shop System

Mastering the Challenge of Finding the Most Suitable E-Shop System

Whether you plan the re-launch of an existing online store or being a newcomer in the topic of e-commerce, at the beginning of planning an e-shop you are confronted with ...

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Tips for a Better Online Shopping Experience

Tips for a Better Online Shopping Experience

The Internet has made the buying of goods even simpler and certainly in some cases cheaper. In fact, when it comes to shopping online there are thousands of places from w...

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The Power of Online Shopping

The Power of Online Shopping

There’s no doubt that online shopping is increasing in popularity. In fact, online shopping is quickly becoming the way of the future. The advancements of technology are ...

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10 Tips for Dealing with Phishing Attacks

10 Tips for Dealing with Phishing Attacks

The purchase of goods and services over the Internet is according to various e-commerce experts today safer than ever. The same applies to online banking, despite activit...

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How to be Safe when Shopping Online

How to be Safe when Shopping Online

The world of electronic commerce, also known as e-commerce, enables consumers to shop conveniently at online stores and pay for their purchases without leaving the comfor...

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Yahoo! Rings its Way to the Top of the Mobile World

Yahoo! Rings its Way to the Top of the Mobile World

There seems to be no way but up for the mobile world and the same can be said for Yahoo! Mobile. Mobile Internet growth rates are definitely picking up around the globe, ...

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APAC Online Shoppers Not Disheartened by the Economic Slowdown

APAC Online Shoppers Not Disheartened by the Economic Slowdown

The global economic slump has not dampened Asia Pacific shoppers’ love of the World Wide Web, with more regional internet users shopping online and spending more than in ...

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e-Retailers Devoting More Effort to Better Technology

e-Retailers Devoting More Effort to Better Technology

According to eMarketer.com, online retailers are already investing into their platforms although recovery from the recession is not yet in reach. They simply know that th...

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Singapore a Prime Target for Online Cyber Crime

Singapore a Prime Target for Online Cyber Crime

We all know that emails are one way of carrying threats into the hearts of businesses and individuals.  But cyber-criminals are now increasingly exploiting the web as a m...

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Online Shoppers Becoming More Receptive to Behavioral Targeting Ads

Online Shoppers Becoming More Receptive to Behavioral Targeting Ads

This year, AudienceScience released the results of a commissioned study conducted on its behalf by JupiterResearch, a Forrester Research company, designed to measure the ...

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Online Shopping will Spur Increase in Web Analytics

Online Shopping will Spur Increase in Web Analytics

As more and more consumers start shopping online, and marketers rely more on interactive online marketing channels, spending on web analytics technology will rise to US$9...

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Singaporeans Intend to Spend Almost Half their Holiday Cash Online

Singaporeans Intend to Spend Almost Half their Holiday Cash Online

Singaporeans are entering into the festive spirit with six in ten shoppers expected to spend the same amount or more during the upcoming holiday season, as compared to la...

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e-Tracker: Professional Online Market Research for all e-Tailers

e-Tracker: Professional Online Market Research for all e-Tailers

More e-tailers then ever have to deal with the increased complexity of their IT infrastructure to run their websites and therefore think about shifting the responsibility...

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NetSuite: e-Commerce in the Cloud

NetSuite: e-Commerce in the Cloud

With online shopping enjoying ever increasing popularity, it’s never been more crucial for e-Commerce companies to understand every facet of their shoppers' online activi...

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Ubercart Checks-In

Ubercart Checks-In

These days online shopping has revolutionized the internet space and many businesses have powered their online existence with strong e commerce based applications such as...

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e-Publication


Contents (November - December 2009)

MediaBUZZ Supplements

 

Data Loss Prevention

Targeted at ...

 

Social Engineering in the Business World

Targeted at ...