Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.
Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.
Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.
The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.
Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British people worry that AI will make it easier for criminals to commit online fraud” – NCSC.
But while AI scams like voice cloning, romance scams, and language mimicking are on the rise, “93% of the biggest spenders, millennials aged 24-35, plan to shop during this coming weekend. And they spend an average of $419.52 per person.” But with cyber security threats at an all-time high, how can shoppers and businesses stay cyber safe?
Here are our top tips for staying safe online, and the preventative measures that can be taken while shopping for your latest bargain.
Be Aware of Phishing & Quishing Attacks
SecurityHQ analysts have recently observed a significant increase in Business Email Compromise (BEC), regarding phishing attacks containing QR code (Quishing) and captchas for credentials harvesting. Quishing attacks usually occur via the scanning of a QR code. This technique involves tricking users into scanning a QR code using a mobile phone. The QR code then redirects the user to a phishing or fake website that aims to steal their credentials.
Read more about Quishing, and how to spot QR Code vulnerabilities, here.
Read the Small Print
If something seems too good to be true, it probably is. While Black Friday deals can offer huge discounts that are genuine, people still need to make money. Anything ridiculously cheap is a red flag.
What to look for:
It is worth checking the reputation score of retailers to determine if that retailer can be trusted.
A website with no company address, descriptions or specifications on items are all red flags. Look for the details. And do not base purchases solely off star ratings, as these can be fake.
Pop-ups that offer free electronics are obvious scams, containing malicious phishing links, and should be avoided at all costs.
Read the small print. Often cons are perfectly visible if you know what to look for. Like seeing a picture of a laptop being advertised, going to buy said laptop for a reduced rate without reading the small print, and receiving a literal picture of a laptop in the post. The devil is in the detail.
Use Reputable Websites/Companies
Tried and Tested – Using websites that are globally known is a good way to avoid any nasty surprises. Even if it is a couple of pounds more, it is worth knowing where your money is going and that your purchase will be tracked and delivered.
Use Antivirus Software that will warn you of potentially dangerous sites in search results as well.
Look For Suspicious Emails, as well as suspicious calls and text messages. Never click on a link you are unsure of, and never provide personal information over the phone. Read more on email security, here.
Stop, Look, Check, Pay
Secure Sockets Layers (SSL) are used to ensure data is encrypted before being transmitted across the web. It is also an indication that an organization has been verified. Keep an eye out for HTTPS in the address bar rather than HTTP, as this highlights a site uses SSL.
Make Sure the Website That You Intend to Shop on is Not a Copy of a legitimate one. Verify that the date and name of the organization are consistent with the site you are visiting. And look for typos in the URL. Your best bet it to go directly to the website yourself, and do not access it through links on other sites/emails.
When using public Wi-Fi, use a VPN as the most effective way to stay safe and so that hackers do not steal your personal data while you are on an unsecure network.
Check Your Bank Account
Use a credit card or payment method which offers protection (i.e., PayPal).
Check your accounts regularly for fraudulent activity.
Only provide enough details to complete your purchase (no extra details required)
Keep Your Passwords Safe & Don’t Use Default Credentials
Default credentials used by applications and appliances are often published on the internet. This can be a big problem. An attacker will typically first scan your network to see where they can move next. If an attacker was lucky enough to identify applications or appliances with default credentials enabled, it won’t take them long to hunt on the internet for these published credentials. Read how to detect default credentials, here.
Finally, keep your passwords safe. Read this blog on password protocols to learn more. Don’t let cyber scams ruin your festive fun this winter!
Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.
The Innovative Data Infrastructure Forum (IDI Forum) 2023, revolving around the theme of "New Apps ∙ New Data ∙ New Resilience," took place on May 23 in Munich, Germany. The Forum brings together global industry experts and partners to explore the future of digital infrastructure towards the yottabyte era (a yottabyte is equal to a quadrillion gigabytes).
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.
Remote work, home office or hybrid work, have become the norm in today's business world and that most likely will stay that way. But the more employees work remotely, the greater the company's risk of falling victim to a cyberattack, making a sophisticated and multi-layered security concept the more essential for any company.
Yahoo and purpose-led ad platform Good-Loop announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers to help them become more sustainable.
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a
The international communications consultancy Bell Pottinger has announced the appointment of a former senior British diplomat, Mark Canning, to bolster the company’s growth in Asia and counsel clients targeting markets in the region.
He joins Bell Pottinger as a Senior Adviser after a distinguished career in the British diplomatic service.
Mark Canning is a noted Asian specialist. He has served twice in Indonesia, most recently as British Ambassador and as Britain’s Permanent Representative to the Association of South East Asian Nations (ASEAN). He has also served as British Ambassador to Myanmar and as Deputy High Commissioner to Malaysia.
Mark’s four decades in the Diplomatic Service also included an assignment as British Ambassador to Zimbabwe and a range of other senior roles within the Foreign & Commonwealth Office, in London and overseas.
At Bell Pottinger he will work closely with the company’s senior management team in Asia, led by the regional Chairman, Piers Pottinger, and the Asia CEO, Shih-Huei Ang.
A central part of Mark Canning’s 14 years of diplomatic experience in Asia has involved advising companies on how to successfully negotiate challenging political, regulatory and commercial environments. He has been involved in major investments in a variety of sectors including energy, mining and manufacturing.
Bell Pottinger is headquartered in London with a global staff of more than 250 professionals and 60 partners.
Quikr, India’s number one online classifieds company, announced the appointment of Vineet Sehgal as the company’s Chief Marketing Officer.
Vineet will be responsible for marketing strategy and plans across all areas, including brand building, performance marketing, partnership and alliances at Quikr. He brings to the company more than 18 years of experience in marketing and business strategy across diverse industries such as telecommunication, FMCG, banking and management consulting and has helped scale several operations from start up to maturity in some of the world’s leading organizations such as Nokia, Nestle, Accenture, Cadburys and HSBC.
Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio. He led large-scale launches of some of the most used mobile devices in India. He also founded the Nokia Money start up team and drove its growth from conception to market roll out. He began his career in consumer marketing with Nestle.
Vineet has earned his Bachelor of Technology (BTech) in Chemical Engineering from IIT, Delhi and is a graduate from IIM Calcutta.
G2 Web Services, a leading global provider of payment risk management services, announced the appointment of Allison Guidette as Chief Executive Officer.
With deep understanding of Big Data, software, and services businesses, Guidette is uniquely poised to lead G2 in its next stage of service to the fast-evolving payment processing industry.
Guidette brings more than 15 years of general management experience in information and technology for professional services clients. She most recently honed her commitment to customer-focused innovation and service as managing director of the large law firms business at Thomson Reuters. Her appointment at G2 is part of the company's ongoing strategy to leverage its unique data, systems, and client base to help solve industry problems.
With rapid growth in the micromerchant market, an explosion of new payment methods, and the near-instant globalization of merchants in the payment system, clients require a central, global, and standard measure of merchant risk. Guidette's unique combination of entrepreneurial zeal, problem solving skill, and big business and data analytics experience, position her perfectly to deliver this standard to market.
G2 remains committed to its core business of providing world class data solutions for the merchant acquirer market and continues to heavily invest in product and operational enhancements to improve client experience. Concurrently, G2 is introducing new products that respond to client demand for faster assessment of business counterparty risk and other compliance and regulatory risk challenges facing the payments industry. The G2 Compass Score™, a comprehensive risk assessment tool, is one example that enables users to predict merchant and ACH originator risk and profitability in near real-time through API or portal delivery.
Mercator Solutions FZE announced that airline industry veteran Kishore Pallamredd has joined its management team as Chief Products and Technology Officer (CPTO), taking responsibility for the development of its industry-leading products.
Headquartered in Dubai, Mercator is a leading provider of software and technology-enabled outsourcing solutions to the global aviation industry, helping airlines to get passengers and cargo to their destinations safely and on time. Recently acquired by leading global equity firm Warburg Pincus, the company's range of products and business process management solutions support the operations of leading carriers across the globe.
Kishore spent 18 year with Sabre Holdings in the US and India, in the role of SVP of Travelocity IT and leader of the 850 person Sabre Global Development team.
Beachfront Media, the full stack video technology company, launched Beachfront.io, a video ad platform that removes the barriers to video advertising for mobile apps. With Beachfront.io, mobile video advertising becomes fully programmatic with both public real-time bidding (RTB) and access to private marketplace and programmatic inventory.
With this release, Beachfront.io enables publishers the ability to set up both public marketplaces via RTB and "programmatic premium" private marketplaces for exclusive access to high value mobile inventory. Advertisers can then bid on a wide range of in-app mobile inventory that is only accessible through Beachfront.io.
For advertisers, Beachfront.io has enhanced ad targeting across age, gender, location, platform, and much more using Beachfront.io's new "Predictive Analysis" tool. This tool provides a powerful way for advertisers to forecast delivery of their campaign across their targeted audience.
Both publishers and advertisers can benefit from the lightning fast load times through Beachfront.io, a platform that can handle mediation in sub-millisecond response time. Additionally, publishers and app developers can access programmatic trading desks and optimize over 15 already integrated video ad networks, video ad exchanges, and any IAB standard VAST. These enhancements make it possible for publishers to see a lift in fill rates, CPMs, and revenues while optimizing the overall user experience through faster loading ads.
Unified Inbox, the social communication and collaboration platform, announced that it has acquired Boston-based social networking application company SocialGrow for an undisclosed amount. SocialGrow’s Chief Marketing Officer and Co-Founder Ken Herron will join Unified Inbox as Head of Marketing.
With experience holding several executive marketing and sales leadership positions and an expertise in rapidly growing revenues for multiple early- and mid-stage start-up companies, Herron will spearhead Unified Inbox’s global marketing efforts as the company readies its first commercial launches and prepares for global availability in 2015. Key components of SocialGrow, an application that makes it easier for organizations and individuals to better connect with the people they know on different social networks, will be integrated into Unified Inbox’s product offerings.
Jeremy Andrulis, who led Aon Hewitt's Performance, Rewards & Talent and Retirement Practices as Managing Director in Hong Kong and Taiwan, has been named Chief Executive Officer, Southeast Asia, for Aon Hewitt Consulting and Managing Director of its Singapore operations. He replaces Rick Payne, who retired at the end of August. Andrulis will report directly to Steward Fotheringham, Chief Executive Officer, Asia Pacific.
Andrulis has been with Aon Hewitt for seven years. With close to twenty years' experience as a management and human resources consultant in North America and Asia, he has successfully led numerous business and organization transformation projects for public and private sector organizations. These projects range from designing strategic plans and new organization solutions to implementing new business processes, talent management programs and HR service delivery models.
Andrulis led and designed the Best Employers Asia program and thought leadership for two consecutive cycles over 9 Asia markets, defining insights, trends and best practices in employee engagement, leadership effectiveness, employers' brand and high performance culture.
He received a Masters in Management (MBA) and Masters of Arts in Political Science (MA) from Purdue University (USA), and a Bachelor of Arts in Psychology from Villanova University (USA).
Ron Smith, President and CEO of Bluegrass Cellular, has been elected Chairman of the 2015 CTIA Board of Directors and will begin serving a one-year term on January 1, 2015. He will work with CTIA President and CEO Meredith Attwell Baker, CTIA staff and CTIA membership as advocates for the world's leading mobile ecosystem.
With more than 28 years of experience in the wireless industry and over 22 years since first joining the CTIA Board of Directors, Smith brings a comprehensive understanding of the communications field to his newly appointed role. He managed the launch of Bluegrass Cellular in 1991 after a 13-year career with GTE – a legacy company of Verizon – and has since turned the company from a pioneer in rural cellular to one that continues to lead in technology and commercial advances in the wireless industry. Under his leadership, Bluegrass Cellular was the first to offer analog cellular service to Central Kentucky in 1991 and digital cellular service in 1998. Today, Bluegrass operates two 4G LTE networks providing both nationwide mobility and regional wireless Internet services to its customers.
Other newly elected officers include:
• AT&T Mobility President and CEO Glenn Lurie as Vice Chairman;
• QUALCOMM, Inc., Senior Vice President of Business Development Howard Wright as Secretary;
• Asurion Chairman Bret Comolli as Treasurer; and
• Verizon Wireless President and CEO Dan Mead as Chairman Emeritus.
CTIA is an international industry trade group based in Washington, D.C., representing the wireless communications industry.
Ipreo, a leading global provider of market intelligence and productivity software announced that it has hired Agnies Watson as EVP and Managing Director, Corporate Workflow Solutions.
Watson has 20 years of global financial services experience. She joins Ipreo from Georgeson/Computershare where she was a Senior Vice President, spearheading their web-based investor relations and corporate governance platform initiative. Prior to Computershare, Watson was a co-founder of ir2020 (now part of the Toronto Stock Exchange). Her background also includes senior level roles in both Investor Relations and Banking. Watson joins Ipreo as a member of the Executive Committee.
At Ipreo, Watson will be responsible for the management and continued development of the firm's suite of Corporate Workflow Solutions, which includes its BD Corporate platform, and integrated solution that combines the industry's most robust institutional data with intuitive IR workflow tools focused on managing and communicating with investors. She will be based in Ipreo's New York headquarters.
erecruit, the emerging leader in enterprise staffing software and vendor management systems (VMS) for large staffing firms, announced the appointment of Andres Amaya to the role of Senior Vice President of Professional Services. In this role, Andres will lead erecruit's professional services, account management and oversee erecruit's network of implementation partners globally.
Andres is an accomplished technology executive with global leadership experience in business and partner development, consulting services and deployment operations for leading enterprise software companies. He brings erecruit customers a wealth of knowledge in optimizing business processes, business systems and software that improves productivity and efficiency. While in a similar role at Oracle, Andres ran its global professional services and staffing solution teams. Andres has also served as Principal, Oracle Service Line at Capgemini and Associate Partner, Oracle Practice at IBM Global Business Services.
IACannounced the appointment of Bonnie Hammer to the company's Board of Directors, effective September 12, 2014. IAC is a leading media and Internet company, comprising of more than 150 brands and products, including Ask.com, About.com, Match.com, HomeAdvisor and Vimeo. Focused on the areas of search, applications, online dating, media and eCommerce, IAC's family of websites is one of the largest in the world, with over a billion monthly visits across more than 100 countries.
An industry leader in media, network programming and branding for close to 40 years, Ms. Hammer serves as Chairman, NBCUniversal Cable Entertainment, where she leads NBCUniversal's entire cable entertainment portfolio including USA, Syfy, E! Entertainment, Bravo, Oxygen, Esquire Network, Sprout, Chiller and Cloo, as well as production entities Universal Cable Productions (UCP) and Wilshire Studios.
The networks led by Ms. Hammer are industry frontrunners, consistently generating innovative consumer social and digital experiences reflective of their brands. Under Ms. Hammer's leadership, USA Network achieved the number one position in all of basic cable for a record-setting eight years with a stable of top-rated, Emmy and Golden Globe-honored programs. Bravo, a lifestyle network with a passionate following among women, is ranked in cable's top ten. In addition, Syfy has become a global brand, as well as a top rated cable network and an industry leader in original genre programming in the United States.
Ms. Hammer has served on the boards of ShopNBC, a 24-hour TV shopping network, the International Radio and Television Society (IRTS) and the Ad Council. She currently serves on the strategic planning committee for Boston University's College of Communication.
EcoFactor®, the leader in cloud-based home energy management services, announced the appointment of Matthew Plante as Chief Executive Officer, effective immediately.
Plante joins EcoFactor from Bidgely, where he served as Vice President of Sales. He will be responsible for accelerating market adoption of EcoFactor and setting the company's vision as it moves into its next chapter of market expansion and growth. Plante comes to EcoFactor with more than 15 years of experience in energy management, utility and related industries. Prior to Bidgely, Plante was Vice President of Sales at EnerNOC, Inc. where he led various sales teams worldwide. At EnerNOC, he helped grow the organization from 20 people and $1 million in revenue to 800 people and $280 million in revenue.
In keeping with its Meaningful Brands proposition, Havas Media Group’s mobile marketing brand Mobext Singapore has partnered with WWF- Malaysia to develop an innovative fund raising campaign that aims to raise funds for Malaysia’s tiger conservation efforts.
Called “Help Fund the Wildlife Warriors”, the campaign uses a tweet to donate platform to process donations. The platform works in three easy steps and requires donors to connect to their Twitter account, compose their tweet using a given hashtag and then sync their credit card to the tweet and post. Each of the three different hashtags namely #ilovetigers #savethetiger #savewildlife carry a value of 25, 50 and 100 MYR respectively. When users go on twitter and tweet any of these hashtags, the relevant amount is charged to the donor’s credit card.
The campaign targeted at digitally savvy Malaysians, launched on 15th September will run for six months, and will be promoted via WWF-Malaysia and Havas Media Group channels as well as public relations efforts.
The wild Malayan tiger population could be as few as 250 and WWF-Malaysia’s key efforts are focussed on protecting the tigers from the threat of poaching. At the forefront of its conservation efforts are Wildlife Warriors, or experienced field biologists, who battle difficult challenges in their conservation quest to help save the Malayan tigers.
Mobext plans to roll out the 'tweet to donate' platform for other charity organisations and enable them to plug-in and use this unique donation mechanism.
iStock by Getty Images, the original resource for crowd-sourced royalty-free stock images, media and design elements, launches a series of major changes to simplify purchasing and make its premium content available to customers for even less. The far reaching changes, which include simplified content collections, improved search and new pricing firmly position iStock as the number one place to source unique, quality content at the best price.
Breaking new ground is in iStock's DNA. From its humble beginnings 14 years ago as a start-up in Calgary, iStock turned the image industry on its head by crowd-sourcing imagery and inventing the microstock model. Today, iStock is disrupting again, with changes that will leave no room for ambiguity or indecision about the best place to source the right content at the right price. From today, customers will see:
• A single price per image and video allowing customers to access the needed file size without paying more.
• Two collections:
Essentials: Millions of every day images, vectors, videos and music tracks at an unbelievable price.
Signature: 7 million and growing premium-quality images, vectors, video and music tracks (includes premium files formerly in the Vetta™ collection) exclusively and only available from iStock at a dramatically reduced price.
• The flexibility of two simple payment methods with subscriptions and pay-as-you-go credit packs, enabling customers to easily buy what they need for less. Pay-as-you-go pricing is as low as $8per high-resolution image or $48 per high definition video. Subscription plans provide access for as low as $0.22 per image.
Amobeecompletes acquisitions of Adconion Direct and Kontera Technologies to offer cross-channel digital marketing technology platform and solutions.
Unified under the Amobee brand, the company offers now the most advanced cross channel digital marketing technology platform and end-to-end solutions for marketers, agencies, publishers and operators. With Adconion Direct’s expertise in cross channel digital marketing and Kontera’s unique digital marketing intelligence technology, Amobee is well positioned to lead the global digital marketing space by offering marketers the most effective way to reach, engage and retain customers on a global scale.
Kontera Brand Intelligence, now Amobee Brand Intelligence, analyzes the world’s content consumption patterns to produce real-time and historical intelligence, across mobile, web and social. The unique data, scale and analysis accessible through Amobee Brand Intelligence allows marketers to measure and benchmark their brands, to discover untapped marketing opportunities, and to inform marketing strategy and tactics.
Adconion Direct’s cross channel marketing capabilities in display, video, email and social are now coupled with Amobee’s mobile expertise and programmatic technology platform, enabling scale, sophistication and efficiency across all devices. The Amobee DSP SaaS platform now offers these combined capabilities, and will significantly increase advertisers’ ability to maximize their budgets for ultimate campaign impact.
Amobee’s digital marketing platform and technology, including Amobee DSP, Amobee Exchange, Amobee 3D, Amobee LTV and Amobee DMP, with over 800 million unique profiles, enable its customers to run targeted cross-device digital marketing campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries.
APAC Effie, the global symbol of marketing effectiveness excellence for the Asia Pacific region, announced Jarek Ziebinski, Chairman and CEO of Leo Burnett Asia Pacific, as the Awards Chairman for the 2015 Awards.
An advocate of effectiveness excellence, Jarek’s connection with Effies dated back more than a decade ago, when he founded and headed the Polish Effie Awards as a President. He subsequently served as a judge for the Euro Effie Awards, amongst numerous other effectiveness awards in the region.
Jarek has 28 years of experience in the advertising and marketing industry, 18 of which, has been at Leo Burnett. He was the Chairman and CEO of Leo Burnett Central and Eastern Europe (CEE) for close to a decade before relocating to Singapore in 2009 to take up the helm as the President for the agency-network in the Asia Pacific region. In 2014, he was promoted to Chairman and CEO for Leo Burnett Asia Pacific including Greater China region. He oversees Leo Burnett offices and affiliates across 22 cities, with over 2,000 employees. His leadership and vision is evident in the impressive growth rate of Leo Burnett Asia Pacific, which has been one of the most awarded agency-network in the region for four years in a row. Jarek is also a member of the Leo Burnett Worldwide Global Executive Leadership Team.
Following a successful first year, APAC Effie Awards returns in 2015, continuing to honour and celebrate the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Call for Entry will begin in the coming weeks.
One year and a half from its inception, Social & Mobile Agency KRDS Singapore, continues its quick expansion with several new account wins. Besides launching a digital experience for Changi Airport Group on Facebook, the agency has also been recently awarded community management work for the Fitness First Singapore Facebook Page, as well as a media campaign for AVA (Agri-Food & Veterinary Authority of Singapore).
KRDS has also hired one of Singapore’s top social media influencers, Benjamin Toh (Typical Ben) as Social Media Manager. He will help KRDS create outstanding content for brands; thanks to his knowledge in blogging, content creation, digital marketing and community management. Today, Benjamin counts 35,000 followers on Instagram, while his blog garners 80,000 views/month.
KRDS has been founded in 2008 in Paris and is a leading social and mobile agency in Europe and Asia. The agency has been part of Facebook’s Preferred Marketing Developer Programme from its launch in Europe in 2010 and today specialises in Facebook Application creation, Facebook Ads and Community Management. At the 2013 “Facebook Innovation Competition”, KRDS was the only non-American contestant to have won among the 260 agencies. Today, KRDS has a headcount of over 130 employees around the world and has 8 offices worldwide.
Zerto announced the appointment of Mark Leslie to its Board of Directors.
Leslie, widely known as a successful high technology entrepreneur in Silicon Valley and board member at numerous top storage and infrastructure startups, is the managing director of Leslie Ventures, a private investment company based in Silicon Valley.
As founding Chairman and CEO of VERITAS Software, Leslie drove the company's global deployment and growth from 12 to 6,000 employees, and from a revenue base of $95,000 per year to $1.5 billion per year.
Leslie currently serves on the board of Model N, and a number of privately held high tech corporations, and formerly VMware. He is a Lecturer in Management at Stanford Graduate School of Business, where he teaches courses in entrepreneurship, ethics and sales organization. Leslie also serves on the New York University (NYU) Board of Trustees and as a member of the Executive Board of the NYU Innovation Fund. Leslie received a Bachelor of Arts degree in physics and mathematics from NYU in 1966 and completed Harvard Business School's program for management development in 1980.
In addition to Leslie, Zerto has a strong board including Chairman David Reichman, Murat Bicer, managing director at RTP Ventures; Jacques Benkoski , partner at U.S. Venture Partners; Erez Ofer, partner with Greylock IL; Scott Tobin, general partner at Battery Ventures, Ziv Kedem, co-founder and CEO of Zerto; and Oded Kedem, co-founder and CTO of Zerto.
Sabre Corporation, a global technology provider to the travel and tourism industry, has appointed Rachel A. Gonzalez as Executive Vice President and General Counsel, effective September 22.
At Sabre, Gonzalez will lead a global team responsible for legal strategy, regulatory affairs, corporate compliance and government affairs.
Prior to joining Sabre, Gonzalez served as Executive Vice President, General Counsel and Corporate Secretary with Dean Foods in Dallas, Texas. Previously, Gonzalez was Senior Vice President and Group Counsel with Affiliated Computer Services. Earlier in her career, Gonzalez was a partner with the law firm of Morgan, Lewis & Bockius, where she focused on corporate finance, mergers & acquisitions, SEC compliance and corporate governance.
Gonzalez earned a bachelors degree in Comparative Literature with high honors from the University of California, Berkeley. She also earned a law degree from the Boalt Hall School of Law at the University of California, Berkeley.
The element14 Design Center has been launched, a new resource for engineers that offers the most comprehensive range of development tool information alongside product details and supporting material.
Rich application and product information, including 360 degree images, videos and downloads, are supplemented by stock availability and price, manufacturer details and engineer comments from element14’s leading community.
The Design Center also includes links to supporting documentation, technical data sheets and forum posts, helping engineers make the most of their Dev Tools and solve problems as they occur.
Developed based on customer feedback and research, the site provides an industry leading search and select functionality by keyword and part number, filtering by manufacturer, core architecture and silicon family. Customers can purchase the development tools they require by automatically adding them to their basket on the transactional site.
The launch of the Design Center follows the recently announced volume price break structure on semiconductor and connector components, all of which support customers throughout the design process and into the prototype and production stage.
To celebrate the launch of the Design Center, element14 has produced a fun development kit card game – to request your free pack of Dev Kit Trump Cards from the Design Center click here.
For more information on the element14 Design Center watch this video.
Viber brings video calling to mobile with release of Viber 5.0 for Android and iOS.
Viber, the leading mobile communications platform offering free messaging and HD-quality phone calls, just announced the release of Viber 5.0 for Android and iOS, along with new versions of its desktop application for Windows, Windows 8 and OS X.
Viber, a Rakuten Group company is, pioneering mobile messaging, voice and video service. The company is constantly innovating by introducing new platforms and adding fun new features, hence, having convinced over 400 million unique users and 608 million registered users in 193 countries to use their service by now.
Viber 5.0 delivers some powerful new features and enhancements, including the ability to make video calls from your phone. But besides that, Viber 5.0 also includes an easier way to manage your contacts by simply adding their Viber number or scanning a special QR code, along with a number of OS specific enhancements:
• iOS: Users can manage sticker packs more easily, turn sticker packs on or off, reorder sticker packs, as well as easily forward photo messages.
• Android: Users can enjoy a fresh new redesign, making it easier and more fun.
• Viber also announced enhancements to its desktop application for Windows, Windows 8 and OS X.
• Desktop v4.3: Includes a new and improved design, a fun backgrounds gallery and many improvements and bug fixes.
• Win 8 v3.2: Features a new and improved design, an updated snap mode with stickers, emoticons and notifications. Other highlights and bug fixes include an easier way to search contacts, the ability to see online contacts from the home screen and PNG support for photo messages.
Vserv, an award winning mobile ad exchange, announced the appointment of Pranab Punj as Associate Vice President, Global Marketing.
Pranab, a veteran in the digital sector, strategically complements Vserv’s aggressive growth plans and further extends the company’s leadership in the ever-evolving mobile ecosystem across geographies, with a strong focus on Emerging Markets.
Pranab will be responsible for driving Vserv’s global marketing endeavours, brand positioning, PR, events and digital marketing.
As a part of the senior leadership team, he will be key in devising and implementing Vserv’s marketing strategy for a diverse global target audience incorporating marketers, telecom operators and app publishers.
With over 13 years of experience across digital media and the entertainment industry, Pranab has held senior level positions in brand management as well as product and general management across top MNC’s and Indian conglomerates.
In his previous assignment, Pranab was the Director of Digital Media at Viacom 18, where he was responsible for driving marketing and managing the web business. Pranab was also associated with Turner Broadcasting Systems and in building award winning brand “Zapak” across multiple platforms.
Yieldbot, a leading real-time consumer intent platform for premium media, announced the appointment of Rachel Tarvin as director of shopper marketing.
In this role, Rachel will pilot product development and strategy, specific to the company's rapidly growing shopper marketing division.
Rachel brings nearly a decade of experience to Yieldbot, which encompasses several roles across shopper marketing, analytics and logistics with major international consumer packaged goods brands. Most recently, she was shopper marketing manager for Starbucks Coffee Company, responsible for leveraging shopper insights to develop and execute strategic marketing plans for the entire Starbucks packaged coffee portfolio at Walmart, Sam's Club and HEB.
Previously, Rachel operated in several analytics and logistics roles across Starbucks and Nestle Purina, working to identify and capitalize upon key industry and category trends as well as implement strategic customer business plans.
TSS, Inc., a mission critical data center and technology services company, announced the appointement of John K. Penver as Chief Financial Officer.
Mr. Penver will lead all finance, accounting, HR, IT and administrative functions for TSS and will report directly to Anthony Angelini, President and Chief Executive Officer of TSS. He has been acting as the Interim Chief Financial Officer of TSS since July 2, 2014.
Mr. Penver was the Chief Financial Officer of Fallbrook Technologies, Inc., a privately held manufacturer of mechanical transmission systems and technologies and prior to that, the Vice President of Finance, Chief Financial Officer and Company Secretary of Active Power, Inc., a manufacturer of uninterruptible power systems and modular infrastructure solutions for data centers. He has also held a number of senior financial leadership positions at Silicon Gaming, Inc., Factory Logic, Inc. and Deloitte & Touche LLP in the United States and Australia.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.
Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing
Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.
MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.