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Majority of APAC consumers are willing to sacrifice data security for convenience
F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.
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IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs
IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.
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Meltwater delivers the future of media, social and consumer intelligence through OpenAI models and advanced algorithms
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence by analyzing ~1 billion pieces of content each day and transforming them into vital insights. Now, the company announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.
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Advertisers' awareness of cookieless technologies remains low according to global survey
Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.
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Appier integrates GenAI into its products to optimize key marketing applications for businesses
Appier announces that it has integrated Generative AI (GenAI) technology into three major marketing capabilities across its product lines. By connecting its advanced GenAI algorithms with OpenAI's ChatGPT language model, Appier can leverage the power of pioneering technology to help businesses increase productivity through advertising keywords and targeting parameters generation; intelligent conversational chatbot creation; and marketing copywriting and automatic content generation.
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Challenges organizations face to be ready for a safe post quantum computing future
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.
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Content Remains King in the Future of Video in India
The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.
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Artificial Intelligence key in analyzing trends in fraudster behavior
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.
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5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies
A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.
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How AI will change the way we work in Asia Pacific
Microsoft introduced Microsoft 365 Copilot earlier this year, which will bring powerful new generative AI capabilities to apps millions of people use every day like Microsoft Word, Excel, PowerPoint, Outlook, Microsoft Teams and more.
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Enhanced Google Play Protect real-time scanning for installation of sideloaded apps
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a real-time app scan when installing apps that have never been scanned before to help detect emerging threats.
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KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
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SentinelOne enhances cloud security with Snyk
Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.
Intel® Security recently released its Threats Report and revealed its Threats Predictions for the new year. The report forecasts a 2015 threat landscape shaped by more attacks exploiting these standards, new attacks surfacing in mobile and Internet of Things (IoT), and increasingly sophisticated cyber espionage capabilities, including techniques capable of evading sandboxing detection technologies.
According to McAfee Labs, in the third quarter of 2014, more than 307 new threats were detected every minute, or more than five every second, with mobile malware samples growing by 16% during the quarter, and overall malware surging by 76 % year over year. The researchers also identified new attempts to take advantage of Internet trust models, including secure socket layer (SSL) vulnerabilities such as Heartbleed and BERserk, and the continued abuse of digital signatures to disguise malware as legitimate code.
For 2015, the company predicts that malicious parties will seek to extend their ability to avoid detection over long periods, with non-state actors increasingly adopting cyber espionage capabilities for monitoring and collecting valuable data over extended targeted attack campaigns. The security expert predict more aggressive efforts to identify application, operating system, and network vulnerabilities, and an increasing focus on the limitations of sandboxing technologies as hackers attempt to evade application- and hypervisor-based detection.
“The year 2014 will be remembered as ‘the Year of Shaken Trust,’” said Vincent Weafer, Senior Vice President, McAfee Labs, part of Intel Security. “This unprecedented series of events shook industry confidence in long-standing Internet trust models, consumer confidence in organizations’ abilities to protect their data, and organizations’ confidence in their ability to detect and deflect targeted attacks in a timely manner. Restoring trust in 2015 will require stronger industry collaboration, new standards for a new threat landscape, and new security postures that shrink time-to-detection through the superior use of threat data. Ultimately, we need to get to a security model that’s built-in by design, seamlessly integrated into every device at every layer of the compute stack.”
McAfee Labs foresees the following trends in 2015:
1. Increased use of cyber warfare and espionage tactics.Cyber espionage attacks will continue to increase in frequency as long-term players will become stealthier information gatherers, while newcomers to cyber-attack capabilities will look for ways to steal sensitive information and disrupt their adversaries.
• Established nation-state actors will work to enhance their ability to remain hidden on victim systems and networks.
• Cybercriminals will continue to act more like nation-state cyber espionage actors, focusing on monitoring systems and gathering high-value intelligence on individuals, intellectual property, and operational intelligence.
• McAfee Labs predicts that more small nation states and terror groups will use cyber warfare.
2. Greater Internet of Things attack frequency, profitability, and severity. Unless security controls are built-in to their architectures from the beginning, the rush to deploy IoT devices at scale will outpace the priorities of security and privacy. This rush and the increasing value of data gathered, processed, and shared by these devices will draw the first notable IoT paradigm attacks in 2015.
• The increasing proliferation of IoT devices in environments such as health care could provide malicious parties access to personal data even more valuable than credit card data. For instance, according to the McAfee Labs report entitled Cybercrime Exposed: Cybercrime-as-a-Service, the cybercrime community currently values stolen health credentials at around $10 each, which is about 10 to 20 times the value of a stolen U.S. credit card number.
3. Privacy debates intensify. Data privacy will continue to be a hot topic as governments and businesses continue to grapple with what is fair and authorized access to inconsistently defined “personal information.”
• In 2015 we will see continued discussion and lack of clarity around what constitutes “personal information” and to what extent that information may be accessed and shared by state or private actors.
• We will see a continued evolution in scope and content of data privacy rules and regulations, we may even see laws begin to regulate the use of previously anonymous data sets.
• The European Union, countries in Latin America, as well as Australia, Japan, South Korea, Canada, and many others may enact more stringent data privacy laws and regulations.
4. Ransomware evolves into the cloud. Ransomware will evolve its methods of propagation, encryption, and the targets it seeks. More mobile devices are likely to suffer attacks.
• We predict ransomware variants that manage to evade security software installed on a system which will specifically target endpoints that subscribe to cloud-based storage solutions.
• Once the endpoint has been infected, the ransomware will attempt to exploit the logged-on user's stored credentials to also infect backed-up cloud storage data.
• We expect the technique of ransomware targeting cloud-backed-up data to be repeated in the mobile space.
• We expect a continued rise in mobile ransomware using virtual currency as the ransom payment method.
5. New mobile attack surfaces and capabilities. Mobile attacks will continue to grow rapidly as new mobile technologies expand the attack surface.
•The growing availability of malware-generation kits and malware source code for mobile devices will lower the barrier to entry for cybercriminals targeting these devices.
• Untrusted app stores will continue to be a major source of mobile malware. Traffic to these stores will be driven by “malvertising,” which has grown quickly on mobile platforms.
6. POS attacks increase and evolve with digital payments. Point of sale (POS) attacks will remain lucrative, and a significant upturn in consumer adoption of digital payment systems on mobile devices will provide new attack surfaces that cybercriminals will exploit.
• Despite current efforts by retailers to deploy more chip-and-pin cards and card readers, McAfee Labs sees continued growth in POS system breaches in 2015 based on the sheer numbers of POS devices that will need to be upgraded in North America.
• Near field communications (NFC) digital payment technology will become an entirely new attack surface to exploit, unless user education can successfully guide users in taking control of NFC features on their mobile devices.
7. Shellshock sparks Unix, Linux attacks. Non-Windows malware attacks will increase as a result of the Shellshock vulnerability.
• McAfee Labs predicts that the aftershocks of Shellshock with be felt for many years given the number of potentially vulnerable Unix or Linux devices, from routers to TVs, industrial controllers, flight systems, and critical infrastructure.
• In 2015, this will drive a significant increase in non-Windows malware as attackers look to exploit the vulnerability.
8. Growing exploitation of software flaws. The exploitation of vulnerabilities is likely to increase as new flaws are discovered in popular software products.
• McAfee Labs predicts that exploitation techniques such as stack pivoting, return- and jump-oriented programming, and a deeper understanding of 64-bit software will continue to drive the growth in the number of newly discovered vulnerabilities, as will the volume of malware that exploits those newly discovered vulnerabilities.
9. New evasion tactics for sandboxing. Escaping the sandbox will become a significant IT security battlefield.
• Vulnerabilities have been identified in the sandboxing technologies implemented with critical and popular applications. McAfee Labs predicts a growth in the number of techniques to exploit those vulnerabilities and escape application sandboxes.
• Beyond application sandboxing, McAfee Labs predicts that 2015 will bring malware that can successfully exploit hypervisor vulnerabilities to break out of some security vendors’ standalone sandbox systems.