getBTo score with content on social networks, proper preparation is everything! Therefore, you might want to consider the following tips how to get the ball rolling with good social media content ideas:

  • Comment on a controversial post on your page or create it yourself. Nothing provokes the social media community more than an opinion they do not agree with. However, make sure not to risk getting attention in the form of a shit-storm. For instance, starting with writing a provocative response to a currently polarizing mindset might be a good idea, as in this case getting attention is guaranteed.
  • Using criticism for your own benefit is a great art in social networks. You should draw under no circumstances the curtain over criticism. The opposite is often helpful: Center the critical contribution and your confident manner to impress your followers. Still, don’t put up with everything: If the criticism is impertinent, you need to intervene. The right mix of humor and expedience makes for success. You could even collect the most outrageous feedback and publish a compendium.
  • Answer questions publicly. Perhaps someone asks you on the phone or by email a good question that is of interest to more users. Post the question and the answer.
  • The personal story is a way to get in closer contact with your community, which doesn’t like unapproachable shadowy characters - but real people. Share an anecdote or personal thought to score with your followers.
  • Various expert opinions give your followers a feeling of being well-informed, therefore, invite professionals to write your content.
  • Posts from customers are popular because they contain opinions and impressions that are more credible than the one of the product manufacturer. Make use of the fact and persuade fans to create posts for you.
  • Tap your community for new product ideas. That way you do not only involve your loyal fans, but also benefit from collective intelligence. Don’t forget to thank your fans for their loyalty and commitment.
  • Fan interviews can help you build a better rapport to your community. You can have, for example, every month an interview to present and better know one of your followers.
  • Asking for help is never frowned upon, and definitely not on social media, so simply ask your community when you need anything. You will be surprised how helpful followers can be.
  • Recommend other users and groups. People follow you on social networks because you are an expert in a specific field, hence, you know for sure good groups on Google+, Facebook or Twitter, too. Share this information with your fans. They will not run away, but be grateful to you
  • Tutorials and how-to guides are among the most shared content. So, make use of this fact and think about creating appropriate content.
  • Tool tests with personal experiences are always welcome and happily shared. Make sure to use your know-how not only to describe and promote your own products but give a matter-of-fact analysis.
  • Infographics are known for being loved by social media, which is why there are many of them around. If you want to make your community happy, keep an eye on their quality.
  • Set up a ticker, if you are at an event. When people realize that they can get the latest and fastest information from you, they presume you are an expert and quickly share the news.
  • Organize a raffle, quiz or competition, because nothing promotes the involvement of your community more than the prospect of winning something. It is simply in the nature of man to compete.
  • Surveys of all kinds can be social media game-changer, but only if a survey manages to animate the user to participate. It shouldn’t be time-consuming and easy to answer.
  • Everybody is interested in forecasts and trends, but instead of just delivering predictions, ask your community about their opinion, too.
  • Quotations are often effective in social networks and three types perform particularly well: Funny, motivational, and inspirational quotes. That’s the reason why many portals not only include such quotes, but highlight them, so that they can be shared with just one click.
  • Re-post old articles if they provide added value. It is unlikely that the majority of your followers already knows them all. You could, for example, summarize at the end of the week the hottest topics or best articles and give a preview of the next week. Through such a recurring element, you can attract new fans.


By Daniela La Marca