One of the most popular and powerful features in Google Analytics is Advanced Segmentation, that allows you to isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment builder. Then you can apply one or more of these segments to current or historical data, and even compare segment performance side-by-side in reports.

Advanced Segmentation breaks down all your Google Analytics visitor data into manageable chunks. You can either select from predefined custom segments or easily create your own. And you can also apply a segment to all past traffic so that you can dig into your data and get valuable insights to improve your future campaigns and online experiences.

Have a look at the video to learn more about advanced segments:

Analytics Intelligence can't replace a professional analyst, but it can find key information. Anytime something significant happens, it adds an automatic alert in the Intelligence reports. If your bounce rate suddenly jumps on one of your referrals, Analytics Intelligence creates an alert. You might not have noticed that there was a problem that needed fixing if there hadn’t been an alert.

Since a sophisticated algorithmic intelligence engine is used that detects any anomalies in your traffic patterns, you will know the difference between changes that are actually part of a larger trend versus change that you might need to look into. From a user perspective, Analytics Intelligence couldn't be simpler. Google Analytics' Intelligence reports automatically monitor your website's traffic and highlight any significant changes, making you smarter and your work easier.

At any time, you can look in your Intelligence reports or create a Custom Alert to become aware of any sudden or unexpected changes in your site metrics. This groundbreaking detection technology in Google Analytics is smart enough to highlight what you should know, while being easy to use.

Alerts automatically get posted daily, weekly or monthly. You don't have to do anything – you can see it right now, and you can create custom alerts.

Have a look at how Analytics Intelligence works in the following video:

By Hiba Assi