| Microsoft and Nortel to drive new growth opportunities in business communications |
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| In: Asian Channels July 2006 | |
| Written by MediaBUZZ Team | |
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Microsoft Corp. and Nortel have announced a strategic alliance based on a shared vision for unified communications. Engaging at technology, marketing and business levels, the alliance will allow both companies to drive new growth opportunities and enable them to ultimately transform businesses communications, reducing costs and complexity and improving productivity for customers. The alliance aims to accelerate the availability of unified communications — an industry concept that uses advanced technologies to break down today’s device- and network-centric silos of communication (such as e-mail, instant messaging, telephony and multimedia conferencing), thereby making it easier more efficient for workers to reach colleagues, partners and customers with the devices and applications they use most. Taking a decisive step further, Nortel and Microsoft will transition traditional business phone systems into software, with a Microsoft unified communications software platform and Nortel software products to provide further advanced telephony functionality. The companies believe that this software-centric approach will provide the easiest transition path for businesses, helping to enable them to reduce the total cost of ownership and better protect current and future investments. It will also more quickly enable the creation of new, innovative applications. “Nortel and Microsoft have each led fundamental transformations in their own market — Nortel’s digital innovation and Microsoft’s software on every desktop,” says Mike Zafirovski, president and CEO of Nortel. “By combining our unique strengths, Microsoft and Nortel will accelerate the delivery of unified communications — delivering to our customers a higher-quality user experience, with greater reliability and lower total cost of ownership. That’s where we can make a real difference.”
“We are investing together because the communications industry is at an inflection point,” adds Steve Ballmer, CEO of Microsoft. “This is a gutsy play for Nortel — accelerating the move of our voice technology into software and working with the world’s software leader as part of our broader business strategy to transform the company into a software and services leader,” Zafirovski remarks. “From this transaction, we believe we can capture well beyond US$1 billion in new revenue, ramping up with increased momentum through 2009 via professional services, voice products and applications, as well as data pull-through in the enterprise.” Jeff Raikes, president of the Business Division at Microsoft, adds, “Unified communications will drive the next major advance in individual, team and organizational productivity in today’s 24x7, always-connected and increasingly mobile work environment. Our software-based approach puts people at the center of communications through a single identity across e-mail, voice mail, voice over Internet protocol (VoIP) call processing, instant messaging and video, and intuitively embeds communications capabilities into people’s everyday work processes, including the Microsoft Office system and third-party software applications.” Components of the Agreement include:
Strategic alliance
Solutions and systems integration
Joint product development
Go-to-market initiatives |
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