Océ, a supplier of professional printing and document management systems, refers to its business in Asia as "David versus Goliath". A well-established company in Europe - celebrating its 130^th anniversary on October 29^th, the company is no new kid on the block in Asia - it's in fact had a presence in this region for 30 years - in Singapore, Malaysia, Thailand China and Japan.

Many high tech vendors simply do not communicate effectively with their resellers. It's not that vendors don't send out a lot of information. (They do!) And it's not always that the information is bad. (It isn't!) The problem is the way they send it out - and the lack of coherency when all the messages reach the channel.

Agility is the key to managing your channels for maximum revenue-generation. Below is a virtual pre-flight checklist of the types of agility and speed that you need to have in place to make your channel strategy more effective. A Partner Relationship Management system is also a crucial element in facilitating channel agility.

In this age of increasing product choice and parity, the race goes to the swift. The battle goes to those service providers that can accurately target their value proposition to the rapidly shifting marketplace.

It enforces compliance with the architecture and common semantics, and facilitates managing the enterprise wide development, use and evolution of services.

Brocade has started off 2007 on a high note and a flurry of activity. On January 29^th, the company completed the acquisition of McDATA Corporation, unveiled its combined product portfolio and began its roll-out of its new brand.

Commenting on the acquisition, Deb Dutta, vice president, Asia Pacific/Japan notes that the combination of Brocade and McDATA creates a world-leading storage networking company with significant benefits for customers, partners, and shareholders.

Since its establishment in 1999, Hong Kong based ParaDM has pursued its company mission with single-mindedness and zeal - to be a leading software vendor in providing document and workflow management solutions to their customers.

Sonny Ng, general manager, ParaDM Pte Ltd, elaborates, "We place heavy emphasis on solving our customers' business problems, ensuring they derive satisfaction and value from ParaDM's suite of products in the process, and at the same time helping them achieve their business objectives."