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The indirect sales channel has never been more high-profile and important to an organization’s business than it is now. It is the key to market share and revenue growth and therefore, it is no wonder that it is one of the most effective competitive weapons available in the marketplace.
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With the launch of Windows Vista, 2007 Office system and Exchange
Server 2007 looming ever closer, Microsoft has never been busier
readying its partners for the future of business computing.
Kenneth Lundin, general manager, Windows Client, Microsoft APAC, says,
"We are setting the bar for how companies can use software to amplify
the impact of every employee. Together, Windows Vista, Microsoft Office
2007 and Exchange Server 2007 will comprise a platform for handling new
workplace needs and addressing the full spectrum of how people work to
help them get better business results. All this is in-line with our
people ready business vision – to empower our customers and their
businesses and help them unleash this power."
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Recognizing that the development and needs of its channel partners have changed substantially, and realizing that this evolution of its partner business now requires a focus on building a successful channel ecosystem, starting from October 18th 2006, Nokia launched its all-new global Business Channel Program, revolving around the motto ‘Working together. Smarter. To grow your business – and ours’.
The Nokia for Business Channel Program is something brand new for Nokia, completely superseding any other channel programs within the company, and according to...
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What’s an Annual Review and Market Outlook issue without the views of the experts? IT Market Research firm Springboard Research gives us its take on 2006’s IT buzz and 2007’s hottest IT trends, based on executive interviews with CIOs and IT decision makers at leading organizations across the region.
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Research gathered and analyzed by TrendLabs demonstrates that in 2006 organized crime continued to be key to identity theft, corporate espionage and extortion. Botnets have emerged as a popular tool among attackers looking to carry out targeted attacks.
Moving into 2007, it is expected that a further increase in web threats -- those threats that use the Internet to perform malicious and often self-perpetuating activities -- and in particular those threats targeting social networking sites will be observed. These web threats will emerge from the shadows of email threats.
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When it comes to sales, strategy as it is in many other things is the name of the game. A key question in sales is - does your company have the strategic sales advantage. In the case of most sales teams within organizations, the status quo is their enemy.
No one wants to relax and rest on their laurels while their competitors play catch up, which will happen if their sales team is not aggressively working to improve their company’s market position. With the rapid pace of our current business environment, no company can afford to lose ground in sales.
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A 100% channel driven company, Citrix Systems has shown nothing but strong commitment to its channels in the Asia Pacific region. The company is known for its dedication – always fine-tuning its channel program in order to ensure it continues to give its partners good growth as well as revenue opportunities.
The core of this lies with the vision and mission to constantly improve value for their partners. It therefore comes as no surprise that the company is in the midst of honing its Partner program and working on modifying it.
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